LeadsRx Pricing, Features, Reviews & Comparison of Alternatives

LeadsRx

Multichannel marketing attribution for B2B & B2C

4.32/5 (60 reviews)

LeadsRx overview

What is LeadsRx?

LeadsRx is a marketing attribution platform that provides companies of all sizes with visibility into cross-channel campaign performance. The solution helps CMOs, VPs, and directors of marketing to understand the true value of their marketing programs, as well as optimize their budgets and conversions, and eliminate wasted ad spend.

LeadsRx enables users to work with multiple advertising sources and conversions using a single, universal conversion pixel. The platform’s data warehouse allows users to switch between various attribution models in real time to understand which model provides the most appropriate insights for their business. LeadsRx offers a variety of attribution models including first touch & last touch attribution, algorithmic attribution, and linear & weighted multitouch attributions.

The LeadsRx platform tracks the performance of all marketing touchpoints across various channels in order to consider the complete customer journey. Users can track conversion events such as form submissions, inbound phone calls, and product purchases, and get real-time calculations of customer acquisition costs, spend by channel, and resulting revenue. Demographic segmentation features allow users to include custom profile data to create aggregated reports for larger consumer groups.

Offline touchpoints such as radio and television commercials or tradeshows and seminars are equally represented in all analytics and reports. Users can upload CSV attendee lists and farmed leads, as well as integrate with various third party marketing applications such as Salesforce, Facebook, HubSpot, Marketo, and CallRail for tracking inbound and outbound programs, and more.
www.leadsrx.com

Pricing

Starting from
$500/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, United Kingdom

Supported languages

English
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LeadsRx reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.2
  4.2
  4.5
Anthony Accetturo

LeadsRX is a great attribution tool for both online and offline sales tracking, and complex issues

Used daily for 2+ years
Reviewed 2020-03-16
Review Source: Capterra

Pros
LeadsRX succeeds in providing tons of integrations to the top ad platforms, a flexible API and various methods of tracking pixel fires. It helped us solve some really complex issues for fortune 500 customers.

Cons
It was buggy at times, and setup was not always clear. While support was always responsive, there were times when our needs were outside the scope of the support reps. Overall, we did work out our issues and successfully deploy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Matthew Greger

LeadsRx connects the dots between TV and online advertising

Used daily for 6-12 months
Reviewed 2019-07-08
Review Source: Capterra

For direct response or direct to consumer advertising, you expect a response when you run an ad on TV. Years ago we could rely on calls to a toll-free number. Today it's all online. Orders and activity go directly to the website. Without attribution, we can only guess which station or ad platform is working. With LeadsRx, we are able to accurately see and adjust what's working and what's not working, shifting more to what is working and cutting out what is not working.

Pros
The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Cons
The lack of online documentation, although this is made up with training and direct help. The inability to deliver a client facing report directly as an export or download from the platform (although I hear this may be in the works). Screenshots are available and integration with out own reporting via API or exports is possible, but a few standard reports would be helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David Shaw

Helping Us Uncover The True Value of Campaigns

Used daily for less than 6 months
Reviewed 2020-05-13
Review Source: Capterra

Pros
One of the things we like most about the platform is the fact it can be customised to meet the way that your business works to deliver the data that is most important for you.

Cons
The onboarding process is very difficult. Due to the complexity behind the scenes it takes a while to understand how it all plugs together. It would also be great if campaign costs could be analysed daily rather than monthly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Logan M

Too many emails

Used occasionally for free trial
Reviewed 2018-11-02
Review Source: Capterra

Pros
It’s promptness. It sends a lot of emails to you.

Cons
It’s annoying. Too many emails really clogs up my inbox

Response from LeadsRx


We're so sorry that we sent too many emails to you! Many of our customers enjoy the weekly summary that is emailed to them as a quick way to review attribution results. You may not be aware that you can "turn off" this feature if you would rather not receive the weekly email. We've gone ahead and done this for your account, so you shouldn't continue to get emails in the future. Thanks for giving LeadsRx a free try!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Dawn Mayo

Great For Analyzing Your Traffic

Used weekly for free trial
Reviewed 2018-10-26
Review Source: Capterra

I'm definitely able to understand my traffic and lead better with the LeadsRx software. I've been able to see traffic that Google Analytics would only show as "other." That's been extremely helpful. With this software, I can taylor my customer experience because I can see who they are, where they're coming from, and how often they return.

Pros
I like that I can see where my traffic is coming from in a very simplistic and straightforward way. The interface is clean and simple to understand. I can see which leads are new and, out of those leads, how many sales were actually generated. It's also a great tool for understanding which of your landing pages are performing best and which ones you may need to tweak a bit. The fact that you can see your buyer reports and conversions by customer is a feature that has been extremely helpful. This tool helps you to spot return customers so that you can customize their visits more effectively.

Cons
I wish that the health check was a bit easier to understand. The score is a bit confusing. It would also be a cool feature to have suggestions on how to improve your overall site health.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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LeadsRx pricing

Starting from
$500/month
Pricing options
Subscription
View Pricing Plans

Pricing is based on the number of monthly tracking events captured by LeadsRx.

LeadsRx features

API
Campaign Analysis
Monitoring
Real Time Analytics
Reporting & Statistics
Third Party Integration

A/B Testing (201 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Management (344 other apps)
Campaign Segmentation (202 other apps)
Content Management (263 other apps)
Customizable Branding (268 other apps)
Customizable Templates (280 other apps)
Data Import/Export (247 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Engagement Analytics (261 other apps)
Multi-Channel Marketing (242 other apps)
Social Media Integration (310 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for LeadsRx

Key features of LeadsRx

  • Lead management
  • Analytics / ROI tracking
  • Lead management
  • Campaign management
  • Channel analytics
  • Lead management
  • Multivariate testing
  • Campaign management
  • Categorization / grouping
  • Universal conversion pixel
  • Tracking and analysis
  • Real-time attribution
  • Data warehouse
  • Various attribution models
  • Algorithmic attribution
  • First touch and last touch attribution
  • Linear and weighted multitouch attributions
  • Online and offline attribution
  • Analytics and reports
  • CSV uploads
  • Return on ad spend
  • Conversion optimizations
  • Wasted ad spend
  • Conversion pixel plugin
  • Rich demographic data
  • Conversion profiles
  • Demographic segmentation
  • Conversion journeys
  • Custom profile data
  • Aggregated reports
  • Push profile data to CRM
  • Discover marketing touchpoints
  • Single dashboard
  • Performance across channels
  • Automatic identification of existing advertising
  • Cost of acquisition
  • API access from Javascript and servers
  • Access to demonstration data
View All Features

Benefits

LeadsRx monitors website traffic to automatically find existing advertising campaigns including social referrals, SEO, AdWords campaigns, and more.

Users are able to perform demographic segmentations by channel and create aggregated reports by geography, device, and more.

Organizations are able and improve overall return on advertising spend (ROAS) with full conversion attribution using a variety of modeling techniques.

LeadsRx's single universal conversion pixel helps eliminate the complexity of mediating between multiple platforms by working with all ad sources and conversions.

Users are able to track inbound and outbound programs, log inbound phone conversions, and push profile data to a CRM via various third party integrations.