Mailchimp vs ActiveTrail

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

charles

MailerLite Landing Page Builder

EXADS

Compare Mailchimp and ActiveTrail based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

A/B Testing

Abandoned Cart Saver

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

GDPR Compliance

Generative AI

Geolocation

Geotargeting

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Mailchimp

Android

Web-based

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Automotive Salesman

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

Youth Pastor

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pastor

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Owner

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

Freelance Web Developer

Their dedication to improvement is a positive sign for the company. There is a reason that they are the industry standard.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Professor

The templates are great and quite efficient. It's really easy to set up a campaign and the option to make a landing page right there is awesome.

Editor 

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

Marketing

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Data Analyst 

Very confusing,  very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Mailchimp a great email marketing tool

I like the ease of use of this software and how you send 2000 emails for free before you transfer to a paid membership. They are a great company and have been in business for years.

Business manager

I love to use mailchimp for email marketing most especiallly when i want to generate lead. THEIR Landing page is superb.

Senior Software Engineer

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

head of operations

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

Customer service 

The easy to read interface and the ease of printing. The hospitality from customer service is great.

Mailchimp screenshot

Mailchimp screenshot: Monitor click performance with reports on average open and click rates

Mailchimp screenshot: Track performance with reports and summaries on any device

Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings

Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

ActiveTrail is an email marketing and marketing automation platform with features for designing, sending and analyzing email marketing & SMS campaigns

Access Controls/Permissions

Chat/Messaging

Compliance Management

Message Personalization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multi-Language

Multiple User Accounts

Personalization

Process/Workflow Automation

Real Time Editing

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Routing

Search/Filter

Segmentation

SMS Marketing

SMS Messaging

Social Media Integration

Spam Blocker

Template Management

Third-Party Integrations

Whitelisting/Blacklisting

Workflow Management

WYSIWYG Editor

ActiveTrail

Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.

Director of Marketing

Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.

Mailchimp vs ActiveTrail Comparison (2026)

Mailchimp vs ActiveTrail Comparison (2026)

Mailchimp

ActiveTrail

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives