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ActiveTrail

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Email marketing and marketing automation platform

(5)

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ActiveTrail Pricing, Features, Reviews and Alternatives

ActiveTrail FAQs

Q. What type of pricing plans does ActiveTrail offer?

ActiveTrail has the following pricing plans:
Starting from: $9.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of ActiveTrail?

ActiveTrail has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does ActiveTrail support?

ActiveTrail supports the following languages:
English, French, German, Hebrew, Spanish


Q. Does ActiveTrail offer an API?

Yes, ActiveTrail has an API available for use.


Q. What other apps does ActiveTrail integrate with?

ActiveTrail integrates with the following applications:
Adobe Commerce, WooCommerce, PrestaShop, Zapier, WordPress, Salesforce Sales Cloud, Shopify


Q. What level of support does ActiveTrail offer?

ActiveTrail offers the following support options:
Email/Help Desk, Chat, Knowledge Base, Phone Support, FAQs/Forum

ActiveTrail product overview

Price starts from

9

Per month

Flat Rate

What is ActiveTrail?

ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.

Key benefits of using ActiveTrail

  • Simplicity: ActiveTrail is one of the only email marketing solutions to offer a drag & drop email and landing page creation tool. Users can select from a range of templates and create campaigns in just a few minutes, without any technical knowledge.

  • Functionality: ActiveTrail is the most complete solution on the market with new features added every month.

  • Support: ActiveTrail offer client support via telephone, email, live chat, and social media.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    Phone Support
    FAQs/Forum

    Training options

    Documentation
    Webinars
    Live Online
    Videos

    Not sure about ActiveTrail? Compare it with a popular alternative

    Starting from

    9

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range

    Starting from

    9.99

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    ActiveTrail pricing information

    Value for money

    4.4

    /5

    20

    Starting from

    9

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    ActiveTrail features

    Functionality

    4.2

    /5

    20

    Total features

    69

    9 categories

    Most valued features by users

    Reporting/Analytics
    Third-Party Integrations
    API
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Branding
    Customizable Templates

    ActiveTrail users reviews

    Overall Rating

    4.3

    /5

    20

    Positive reviews

    90

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.81/10
    Rating distribution

    5

    4

    3

    2

    1

    12

    6

    0

    0

    2

    Pros
    Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.
    It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.
    Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.
    Cons
    Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.
    Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.
    Activetrail has its problems but when you get used to them, it works.

    Overall rating contenders

    AvatarImg
    AvatarImg

    Kavindu Githsara K.

    E-Learning, 51-200 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    A Popular and Powerful Marketing Automation Platform

    Reviewed a year ago

    ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities.

    Pros

    ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes.

    Cons

    ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue.

    JC
    AvatarImg

    Joiada C.

    51-200 employees

    Used weekly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Easy to use, feature-packed email marketing program

    Reviewed 8 years ago

    I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to...

    Pros

    Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

    Cons

    Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

    HL
    AvatarImg

    Helder L.

    Business Supplies and Equipment, 1-10 employees

    Used other for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    Really Bad Service..or no service at all!

    Reviewed 3 years ago

    The service is really bad. Contact is frustrating! I wasted time and money. At the moment I still have an active account but I will certainly change.

    Pros

    Price is the only Pro. Integration with our site eas easy.

    Cons

    The service is really bad! Contact is impossible.

    PJ
    AvatarImg

    Paul J.

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Brilliant! The Best Value for Money in Email Automation

    Reviewed 8 years ago

    We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating...

    Pros

    No pros were added to this review

    Cons

    No cons were added to this review

    WB
    AvatarImg

    Wela B.

    1-10 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Amazing All-In-One Solution!

    Reviewed 8 years ago

    ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated...

    Pros

    It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

    Cons

    Its loading time can be quite slow.

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