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ActiveTrail

Email marketing and marketing automation platform

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ActiveTrail Pricing, Features, Reviews and Alternatives

ActiveTrail product overview

What is ActiveTrail?

ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.

Key benefits of using ActiveTrail

  • Simplicity: ActiveTrail is one of the only email marketing solutions to offer a drag & drop email and landing page creation tool. Users can select from a range of templates and create campaigns in just a few minutes, without any technical knowledge.

  • Functionality: ActiveTrail is the most complete solution on the market with new features added every month.

  • Support: ActiveTrail offer client support via telephone, email, live chat, and social media.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    Phone Support
    FAQs/Forum

    Training options

    Documentation
    Webinars
    Live Online
    Videos

    ActiveTrail pricing information

    Value for money

    4.3

    /5

    13

    Starting from

    7

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    ActiveTrail features

    Functionality

    4.0

    /5

    13
    Total Features36 7 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Third Party Integrations
    Template Management
    Social Media Integration
    Analytics/ROI Tracking

    Functionality contenders

    ActiveTrail users reviews

    Overall rating

    4.2

    /5

    13

    Positive reviews

    85%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.56/10
    Rating distribution

    5

    4

    3

    2

    1

    8

    3

    0

    0

    2

    Pros
    Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.

    NS

    Noa S.

    It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.

    JS

    Jenna S.

    Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

    JB

    Jerry B.

    Cons
    Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.

    PJ

    Paul J.

    Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.

    JB

    Jerry B.

    Activetrail has its problems but when you get used to them, it works.

    NS

    Noa S.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Easy to use, feature-packed email marketing program

    Reviewed 5 years ago

    I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to...

    Pros

    Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

    Cons

    Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend1/10

    Share this review:

    Really Bad Service..or no service at all!

    Reviewed a month ago

    The service is really bad. Contact is frustrating! I wasted time and money. At the moment I still have an active account but I will certainly change.

    Pros

    Price is the only Pro. Integration with our site eas easy.

    Cons

    The service is really bad! Contact is impossible.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Brilliant! The Best Value for Money in Email Automation

    Reviewed 5 years ago

    We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating...

    Pros

    No pros were added to this review

    Cons

    No cons were added to this review

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Amazing All-In-One Solution!

    Reviewed 5 years ago

    ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated...

    Pros

    It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

    Cons

    Its loading time can be quite slow.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Activetrail has its problems but when you get used to them, it works.

    Reviewed 4 years ago

    We manage a large volume of groups, users, weekly newsletters with relative ease.

    Pros

    Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients. Great customer support, and they know their problems...

    Cons

    We have 2 separate activities, B2B and B2C with different look, AND multilingual. No luck in establishing 2 accounts or 2 separate bodies to work with from the same account. It gives us hard time trying to keep our graphics intact. Storage of the ready blocks of graphics is not too clever. We would love to have multiple files (Per activity/language) but it can't be done.

    ActiveTrail FAQs and common questions

    ActiveTrail has the following pricing plans:
    Starting from: €7.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)


    ActiveTrail has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    ActiveTrail supports the following languages:
    Spanish, French, English, Hebrew, German


    Yes, ActiveTrail has an API available for use.


    ActiveTrail integrates with the following applications:
    Magento Commerce, WooCommerce, PrestaShop, Zapier, Wordpress, Salesforce Sales Cloud, Shopify


    ActiveTrail offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, Phone Support, FAQs/Forum

    Related categories