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Mailchimp vs ActiveTrail Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
ActiveTrail is an email marketing and marketing automation platform with features for designing, sending and analyzing email marketing & SMS campaigns
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
13
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
9
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
17.1K
10.1K
5.6K
1.1K
175
89
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this appPros
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
Pros
Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients.
It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.
Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.
Cons
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Cons
Storing uploaded pictures for reuse with other campaigns. A SPAM score that tells you how likely it is that your mail will be marked as SPAM.
Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.
Activetrail has its problems but when you get used to them, it works.
Key features
- Total features160
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Compliance Management
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- GDPR Compliance
- Geolocation
- Geotargeting
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Optimization
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Process/Workflow Automation
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive Web Design
- Routing
- SMS Marketing
- SMS Messaging
- Sales Pipeline Management
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features69
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Compliance Management
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- GDPR Compliance
- Geolocation
- Geotargeting
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Optimization
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Process/Workflow Automation
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive Web Design
- Routing
- SMS Marketing
- SMS Messaging
- Sales Pipeline Management
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations2041
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations18
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
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