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Mailchimp vs Benchmark Email Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, send, & automate marketing...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
10
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
13
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,499
4,725
998
153
72
- Value for money
- Ease of use
- Features
- Customer support
Pros
KK
Kari K.
HL
Heather L.
KO
Karen O.
Pros
CJ
Caroline J.
AR
Anonymous Reviewer
ES
Ean S.
Cons
RI
RABEE I.
NW
Nathan W.
MS
Mary S.
Cons
RS
Richard S.
AH
Abed H.
JC
Julia C.
Key features
- Total features120
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Form Builder
- Forms Management
- Geolocation
- Geotargeting
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Offline Response Collection
- Performance Metrics
- Personalization
- Post Scheduling
- Preview Functionality
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- URL Customization
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management
- Total features51
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Form Builder
- Forms Management
- Geolocation
- Geotargeting
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Offline Response Collection
- Performance Metrics
- Personalization
- Post Scheduling
- Preview Functionality
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- URL Customization
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations1454
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
- Total integrations83
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- WooCommerce
- Wordpress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Abigail N.
Verified reviewer
International Trade and Development, 51-200 employees
Used monthly for 6-12 months
Review source
Share this review:
I’ve been using MailChimp for a year, along with other email marketing software’s, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I’ve had to contact the customer support twice, each on different accounts. On first was on a paid account and the customer support rep was very helpful, the second was on a free account and I’m still...
Mailchimp is easy, it is also the go-to email marketing software for small businesses and bloggers. It is easy to use, the signup form allows more customization options than most email marketing softwareS. The free plan allows 2000 subscribers.
The templates compared to other Softwares like SendinBlue, Active Hosted, Mailpoet, and Benchmark is a bit basic. The free plan while great has so many restrictions, the areas I'm concerned about are support and automation which the free plan doesn't deliver when compared to SendinBlue
Dario O.
Facilities Services, 1-10 employees
Used monthly for 2+ years
Review source
Share this review:
In the past I used Mailchimp but nowdays as a Free autoresponder I use Benchmark. The main difference is that in Benchmark you can use 1 form for 2 different signups which you can't in Mailchimp and you get a full autoresponder as a free account with Benchmark. In Mailchimp you need to send emails manualy. The pricing also favours Benchmark.
Currently, the only con I can think of would be the user interface design which could be improved.
Anonymous Reviewer
Education Management,
Used weekly for 1-2 years
Review source
Share this review:
Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.
Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.
Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.
Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)
Finley B.
Review source
Share this review:
This is now a real rival to the Mailchimp and Campaign Monitor calibre offerings. Also they offer a free subscription to charities who are involved in education, thanks Benchmark Email!
No pros were added to this review
No cons were added to this review
Abigail N.
Architecture & Planning, 11-50 employees
Used monthly for less than 6 months
Review source
Share this review:
I'm almost always on the lookout for free marketing software's to test out and after using SendinBlue and MailChimp, I wanted something with email marketing automation similar to MailChimp but with a smooth UI and design the abilities of MailChimp. I found Benchmark while searching for free email automation software's on Google. I wanted an email marketing software to create an email course....
Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.
The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that. I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.
Hello Abigail, Thank you for the detailed review! In regards to the image on your signup form, we made some improvements to our signup form tools and you should be able to add in an image to the form. Please contact our support team if you have questions on how to do this. We thank you for using our service and sharing the good word with the world! Please keep an eye out for some new automation tools. :)
Jenna Y.
Nonprofit Organization Management, 1-10 employees
Used weekly for 2+ years
Review source
Share this review:
We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the last few years of your support and service but we have experienced much unnecessary frustration with your features and stability.
Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.
Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most. Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text. The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.
Hello Jenna, We are sorry to see you go. Thanks for the time you were with us. - Benchmark Team
Gavin W.
Review source
Share this review:
I have used MailChimp and I have found a benchmark to be the best of all! Seems to have the best functionality and format customization available. I would love to see more fonts and a cleaner benchmark stamp for the bottom.
No pros were added to this review
No cons were added to this review
Hello Gavin, Thank you for the review of our service! It means a lot to us that you decided to try us and to know you consider us to be the best :) All the best! Daniel Miller
Julia C.
Nonprofit Organization Management, 11-50 employees
Used weekly for less than 6 months
Review source
Share this review:
It's been time consuming to figure out how to get the campaigns to the parents in my\our contact so they do get the messages that they need to know for their child's participation in the our program without having the email end up in spam. We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted.
Easy to learn. Able to provide multiple user access through subaccounts dependent on the plan selected. Subaccount users have the freedom to add contact and send campaigns. Able to resend email to people who have not opened the campaign.
Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces. Can't seem to resend email through contact. Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.
Linda B.
Verified reviewer
Leisure, Travel & Tourism, 1-10 employees
Used weekly for less than 6 months
Review source
Share this review:
After reviewing a number of products (most notably MailChimp & AWeber) I selected Benchmark as being the most appropriate for a start-up. Isn't it great when you know you've made the right decision? I wanted easy design with professional outcome / auto responders with strong analytics / mobile app / list management / accessible support Benchmark gives me everything I wanted and tons more but the most important thing of all is their absolutely amazing support. One on one handholding when I've needed it, not that it is difficult to use. Sally Beers has been my assigned support contact since day 1 and is excellent at her job.
The standout custoemr service
No cons were added to this review
Mitch P.
11-50 employees
Used daily for less than 6 months
Review source
Share this review:
I was very excited to try Benchmark due to its high reviews in various places. I am extremely disappointed by the lack of support received from my national account manager, Tom Mitchell. First he emails to ask if he can help with any questions, then he doesn't respond even with a simple help article about why an email might be "under review," and after I provided screenshots and detailed analysis of HIS product's problems, he wanted to deflect me to chat support. I'm a chief strategy officer. I'm not going to use live chat support, sorry. It seems like this platform is meant for small fries and not for real businesses. I'll be going over to Mailchimp or Constant Contact... they'll at least make an effort to win my business.
Easy to use.
The support received from the company over a simple error with an email "opens" report.
Hello Mitch, Thank you for taking the time to provide us with feedback. I am sorry and disappointed that we weren't able to provide the level of service you expected. As you mention, we are always highly rated and we pride ourselves in having an excellent customer service and support team. I will be sure to take this feedback to our team so we can learn from our mistakes and impress our users with our product and service. Again, apologizes from the team and we hope the next time you try us, we can exceed your expectations!
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