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Mailchimp vs Benchmark Email Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, send, & automate marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.3K

5.1K

1K

163

78

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.2

167

5

4

3

2

1

82

59

16

3

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Robust features even at the free level. Also, excellent customer service/IT help, again, even at the free level.
The customer support team has a live chat, and they'll help you immediately with anything you have. Reporting is pretty good too, and you can see results in either tables or graphs.
Pricing is nice, and i like that the Email automation is in a flow chart. It makes it easy to understand.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

The pricing structure is flawed. It was difficult to work out how to format the email.
One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading.
Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review7 days ago

Key features

  • Total features156
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features59
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1726
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations84
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg

Denis Ž.

Hospitality, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp all you need for a mail campaign

Reviewed 2 years ago

We are sending a lot of emails to our clients and partners through mailchimp. You can trace in details who opened and who read the email, so you can benchmark yourself.

Pros

We are using mailchimp for our email camapaings to introduce our clients and partners with new products or actions.

Cons

The application is simple for use and always improved with better features. We are using it since 2013 and I can say only positive things.

AR
AvatarImg

Verified reviewer

Public Relations and Communications, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

A solid ESP

Reviewed 2 years ago

Overall, our experience has been fine. There are things that I wish we could change, and you're always going to be limited by an ESP like Mailchimp, but unless you're going to go full custom and use a proprietary platform, this is a solid option.

Pros

Mailchimp sends emails very well. To be honest, Mailchimp is on par with all many other ESPs (Benchmark, Constant Contact, etc.). Mailchimp allows even the most novice email marketers to create visually appealing emails, send to customized mail lists, and look at basic metrics. It's a solid choice.

Cons

My least favorite part of Mailchimp is the search function. If you don't have the correct audience selected and virtually the exact name of the email that you're looking for, nothing will show up in the search results. Also, Mailchimp likes to change their UI on their site and not alert their customer base. I definitely do NOT like that.

WC
AvatarImg

Wong C.

Information Technology and Services, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp review

Reviewed 4 years ago
Pros

1. It is easy to use email marketing software for small businesses 2. Ability to easily integrate with Salesforce. 3. I can import Mailchimp mail list into Facebook Audiences seamlessly.

Cons

1. The templates compared to other Softwares like Active Hosted, SendinBlue, and Benchmark is a too simple. 2. The subscription is very costly if you have a huge customer list.

AR
AvatarImg

Verified reviewer

Environmental Services,

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

It's easy to use, but not the most practical.

Reviewed 5 years ago

Ease of use, affordable.

Pros

Creating beautiful emails is easy, and the reporting is really excellent. It's very simple to benchmark and track engagement. MailChimp messages go through easily and don't get flagged and rejected as spam by most of our constituents.

Cons

Like many membership organizations, our lists change all the time. It isn't practical to house our master list in MailChimp and segment in that platform. This created the issue of having multiple, largely duplicate lists in the system simultaneously and having to pay more to accommodate this. I also dislike having to create the distribution list before creating the message. I want to be able to spend as much time on the message as I need, then create the most up-to-date list when I'm done.

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Abigail N.

International Trade and Development, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Simple email marketing tool for bloggers and small businesses

Reviewed 6 years ago

I’ve been using MailChimp for a year, along with other email marketing software’s, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I’ve had to contact the customer support twice, each on different accounts. On first was on a paid account and the customer support rep was very helpful, the second was on a free account and I’m still...

Pros

Mailchimp is easy, it is also the go-to email marketing software for small businesses and bloggers. It is easy to use, the signup form allows more customization options than most email marketing softwareS. The free plan allows 2000 subscribers.

Cons

The templates compared to other Softwares like SendinBlue, Active Hosted, Mailpoet, and Benchmark is a bit basic. The free plan while great has so many restrictions, the areas I'm concerned about are support and automation which the free plan doesn't deliver when compared to SendinBlue

AJ
AvatarImg

Ankit J.

Investment Banking, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Bulk and targeted emails at once without hassle

Reviewed 4 years ago

Overall I am satisfied with MailChimp but there are a lot of areas where they can work on. Good for beginners and part-time marketers. They have a very good benchmark to reach your customer inbox. Most of the time it prevents from spam striking.

Pros

1. Intuitive User Interface 2. Large community uses MailChimp 3. You never reach spam to your customers 4. Target based email marketing 5. Email tracking with a lot of other options 6. Attractive Footer logos and images

Cons

1. Pricing plans can be more adjustable for the wallet 2. Watermarks 3. You have to rely on third-party vendors for plugins and connectors with other applications like Excel.

LK
AvatarImg

Lindsey K.

Retail, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Easy to get off the ground with simple emails, more difficult to make customizations.

Reviewed 5 years ago

Email campaigns, email automation

Pros

Easy to use interface makes scheduling campaigns easy, and designing templates is easy too. The reporting is very useful. Also, easy to create automations like Abandoned Cart Emails.

Cons

If you want to really customize the templates, and even know HTML/CSS, it is difficult to use their visual editing interface to do so. Also, their customer service is almost non-existent. They don't have chat and their email support has not proven to be very helpful to me. The integration with Shopify is buggy and product prices are not updated properly, for when you want to include product suggestions in the emails.

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Kevin B.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The most polished, simple yet powerful email campaign platform I've ever used

Reviewed 5 years ago

Email list management, email composition with access to professional & polished email templates.

Pros

With MailChimp you can be up and running in very little time. Using the free account you do not have to jump thru any hoops or commit to anything while being able to test out the platform and having access to some automation options.

Cons

While the automation options are nice they are limited. The lack of a workflow screen is also an issue. You can quickly scale right out of the platform if you need any complicated automation.

AR
AvatarImg

Verified reviewer

11-50 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

The best tool for Email Marketing Campaigns

Reviewed 5 years ago

Email Marketing reports and beautiful email campaigns

Pros

Being able to integrate Hubspot with it. I have all my contacts synced by the time I want to send a new email campaign. Also it gives you reports about, clicks, open rate, how many people unsubscribed all from one campaign.

Cons

So far I have liked every feature that Mailchimp has to offer, no complains. I would definitely recommend this if you are starting out, because it is easy to use.

ME
AvatarImg

Morgan E.

Sports, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Looks easy but there's a learning curve

Reviewed 5 years ago

Email lists, email marketing, lead generation form.

Pros

You can build your email list and view who has unsubscribed. You can send emails that look like they are directly from your email. On your website, you can create a lead collecting form using a great copy and paste code!

Cons

There's a learning curve with this software just like most but this one is a little more difficult to understand the templates or to create your own. I have spent a lot of time trying to create emails that look exactly how I want them and it takes a great deal of time.

MJ
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Michael J.

Accounting, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Most Wonderful Mailchimp

Reviewed 4 years ago

Email marketing and email campaign sending out emails

Pros

Easy to use, easy to set up, easy to send out emails

Cons

Mailchimp campaign email software had limited features

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McKay S.

Consumer Services,

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Integrations are top knotch and you can't beat the price. Can be difficult if new to email marketing

Reviewed 5 years ago

Free email marketing sequences and easy email integrations.

Pros

They have a free version that is pretty good, their user base is gigantic, and they have the most integrations that I know of (particularly their integration with Facebook for creating custom audiences).

Cons

I'm not sure if the emails always work that great but their isn't much bad about Mailchimp. I did have a hard time learning how to use it. It isn't totally clear how to just send a simple email or create an email sequence.

LS
AvatarImg

Laura S.

Industrial Automation, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Review

Reviewed 5 years ago

It allows our marketing team to easily communicate with our employees, sales rep, distributors and customers. It helps us to maintain a clear, consistent feeling in our communications with it's template feature.

Pros

I like the ease with which you can put an email assign a template you create using html. Your content can be easily uploaded into the content library and added into the email. The templates make it easy to maintain consistency in your emails while communicating to your email contacts.

Cons

I wish the software allowed you to send an email to multiple email lists at once. Currently, you select a single email list for each email and if you have multiple email groups for a single email, you have to send multiple emails.

AR
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Verified reviewer

Computer Software, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

best platform there is

Reviewed 3 years ago

Email marketing and email lists are easily handled and controled.

Pros

It saves you a lot of time and organizes your lists, emails, etc. It is extremely useful especially if you do not have someone to spare just for email marketing.

Cons

Even though there are a lot of options to train yourself on how to use, I would prefer a simpler interface not having to spend so much time learning features.

AR
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Verified reviewer

E-Learning, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

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Mailchimp

Does everything, but expensive at scale

Reviewed 4 years ago

We used Mailchimp for email newsletters and email drip campaigns.

Pros

Mailchimp is the gold standard for email marketing platforms, but it becomes very expensive as your list grows in size. For a small business with a small list, it's great.

Cons

As our list grew into the millions, Mailchimp became prohibitively expensive.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

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Mailchimp

All-in one email marketing app

Reviewed 3 years ago

Email marketing for multiple websites. Managing automatons for email funnels.

Pros

I have been mailchimp for few months now and the options they have i.e. automated emails, sign up forms, landing pages, etc. is brilliant.

Cons

I wish and hope their support team gets improved. It can be a bit unresponsive during a chat or so.

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Ben S.

Information Technology and Services, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Must have for email marketing

Reviewed 4 years ago

MailChimp has significantly simplified our email marketing and mass email process!

Pros

Simply put, MailChimp allows you to easily make a stunning email and then makes it super easy to distribute it to many people. What used to be a manual task can be simplified. Your target users can be customized to allow for more targeted offers. Additionally there is some pretty great analytics, so you know whats working and not. Oh and there is a free version also!

Cons

Once you grow out of the free version, it can get a little pricey, so it might not work well for people who aren't sending sales emails. There is also a bit of a learning curve with it. Spend some time with it, at first it might not seem more efficient, but as you get used to it, it will become more powerful.

AR
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Verified reviewer

Cosmetics, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Helpful tool for email marketing

Reviewed 4 years ago

Collecting email addresses and adding them to an automated email sequence.

Pros

Ease of functionality, very user-friendly and it makes automation of email maketing very simple.

Cons

The software does not like affiliate marketers

AR
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Verified reviewer

Computer Software, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp Review

Reviewed 4 years ago
Pros

It was so easy to make an email campaign, send it to thousands of users, get the report with opening and click rate, and all that for free!

Cons

You need to use their advanced email builder for building email. Sometimes you just want to make simple text email.

AR
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Verified reviewer

Design,

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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Mailchimp

Probably the most popular email marketing solution

Reviewed 5 years ago

More than just a email newsletter solution ... a true email marketing solution.

Pros

A decent free tier plan and what's possibly the best integrated solution with other apps made them extremely popular. On top of it, it features a nice interface, easy to use and learn (plenty of information out there to help one master it). Templates are nice looking and it's overall fun to use.

Cons

I wish you could get more of the advanced features from the get go on the free tier plan :) Sometimes the emails don't get read to inbox as they are marked as promotion. Well, an universal problem now since GMAIL introduced the separate inboxes...

AR
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Verified reviewer

Information Technology and Services, 11-50 employees

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Same price with more feature

Reviewed 4 years ago

We have used for bulk email sending purpose and it is very easy to build and send email and it sends email faster.

Pros

It has more customize option to send email and more statistics

Cons

It charges same even though product is use for longer run.

SB
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Sagar B.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Should you use MailChimp services

Reviewed 2 months ago

Email marketing problem is solved by this site and it's easy to navigate and manage all your email list one stop for all the email marketer

Pros

MailChimp capture all your email list in a efficient way because you can customise front end of the website and in what time it should appear

Cons

AB testing is little hard for the new user to understand we had to teach them and we have spend lots of time in teaching them it can be more simple

RB
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Rachel B.

Cosmetics, 1-10 employees

Used other for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Professional Marketing Emails made EASY

Reviewed 3 years ago
Pros

I love the pre-established templates, and drag and drop features of Mail Chimp. They make email design so easy for someone with NO coding experience.

Cons

Email deliverability. More email services are blocking MailChimp emails, automatically considering them SPAM.

AR
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Verified reviewer

Management Consulting, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Mailchimp

Mailing platforms for the simplest of mails

Reviewed a year ago

We switched from Mailchimp to Active campaign after a couple months and ActiveCampaign serves us much better.

Pros

To be honest I didn't like it very much. I expected it to be easy to use and great in UX. But unfortunately, I found it to be very limited and unpractical.

Cons

Building Email Funnels Drag and drop function of the email builder Overall UX

AR
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Verified reviewer

Insurance, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Review for MailChimp

Reviewed 3 years ago

Combine email, auto send out email, auto following up and really good to remarketing

Pros

Easy schedule to send out the email. following with need to be one, categorize more easier, set up group.

Cons

with a little bit hard for new beginner to use to get the best effective from the service, but very useful for later

DO
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Dario O.

Facilities Services, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Benchmark Email

Benchmark - The Free Autoresponder

Reviewed 4 years ago
Pros

In the past I used Mailchimp but nowdays as a Free autoresponder I use Benchmark. The main difference is that in Benchmark you can use 1 form for 2 different signups which you can't in Mailchimp and you get a full autoresponder as a free account with Benchmark. In Mailchimp you need to send emails manualy. The pricing also favours Benchmark.

Cons

Currently, the only con I can think of would be the user interface design which could be improved.

CV
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Craig V.

Health, Wellness and Fitness, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Benchmark Email

An Antiquated Platform With Horrible Customer Service

Reviewed a year ago

Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best decisions we could have made at the time.

Pros

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive

Cons

Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.

AR
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Verified reviewer

Education Management,

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Benchmark Email

Does basic functions well

Reviewed 5 years ago

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Pros

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Cons

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

Vendor response

Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

AR
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Verified reviewer

Entertainment, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Benchmark Email

Used for our monthly investor updates

Reviewed 5 months ago

Great! Just annoying to have emails go to spam.

Pros

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

FB
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Finley B.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Benchmark Email

New Email Editor makes Benchmark Email a breeze!!

Reviewed 8 years ago

This is now a real rival to the Mailchimp and Campaign Monitor calibre offerings. Also they offer a free subscription to charities who are involved in education, thanks Benchmark Email!

Pros

No pros were added to this review

Cons

No cons were added to this review

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Abigail N.

Architecture & Planning, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Benchmark Email

A great Alternative to MailChimp

Reviewed 6 years ago

I'm almost always on the lookout for free marketing software's to test out and after using SendinBlue and MailChimp, I wanted something with email marketing automation similar to MailChimp but with a smooth UI and design the abilities of MailChimp. I found Benchmark while searching for free email automation software's on Google. I wanted an email marketing software to create an email course....

Pros

Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.

Cons

The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that. I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.

Vendor response

Hello Abigail, Thank you for the detailed review! In regards to the image on your signup form, we made some improvements to our signup form tools and you should be able to add in an image to the form. Please contact our support team if you have questions on how to do this. We thank you for using our service and sharing the good word with the world! Please keep an eye out for some new automation tools. :)

JY
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Jenna Y.

Nonprofit Organization Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Benchmark Email

Not user friendly + Crashed multiple times in the few weeks

Reviewed 4 years ago

We have decided to move to MailChimp. We are in the process of shifting over now. Thank you for the last few years of your support and service but we have experienced much unnecessary frustration with your features and stability.

Pros

Comfort as we have used your software for years. Time to time, I get a supervisor who can actually understand my query and answer my question properly.

Cons

Customer Service reps follow a script and do not read my initial query leading me to repeat myself and get really frustrated. Not all but most. Limitations on features such as editing html coded emails and not being able to upload html files. Limited to copy pasting html coded text. The Last Straw: Glitches and Crashing. For the past few months, I have gotten an error message when editing an image. There seems to be alot of crashes in the last few weeks. One day the whole site was down for HOURS. We were in the process of finalize an email to distribute to our members. As a result, we had to send the timely email late.

Vendor response

Hello Jenna, We are sorry to see you go. Thanks for the time you were with us. - Benchmark Team

GW
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Gavin W.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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