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Mailchimp vs Buffer Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
13
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
6
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
16.1K
9.5K
5.2K
1.1K
165
80
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this appPros
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
Pros
The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.
Barış B.
Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.
Danielle N.
It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.
Darren W.
Cons
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Cons
Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.
It can be a little confusing to learn the interface and features of customizing for each platform.
But these generally are problems users can expect to encounter with any social scheduling platform.
Key features
- Total features157
- @mentions
- AB Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Booking
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Tagging
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- User Management
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features29
- @mentions
- AB Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Booking
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- Responsive
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Tagging
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- User Management
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations1801
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations93
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
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