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Mailchimp vs ClickFunnels Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

97

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

15K

5

4

3

2

1

8,833

4,939

1,036

157

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

553

5

4

3

2

1

402

96

37

9

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.
The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.
Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.
After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.
Something changed though, and now it's probably some of the worst customer support of any software company I work with.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features132
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • SMS Marketing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features48
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • SMS Marketing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1624
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations72
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is the leader in email marketing for a reason

Reviewed 3 years ago
Pros

It's easy to learn, it's got a ton of options and it just does the job like it should do. Great delivery also, many templates

Cons

I would love if I could use mailchimp and write my emails inside of clickfunnels with it. But it's too much to ask

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp is the go-to software to run and manage our email campaigns.

Reviewed 10 days ago

We like it...we would recommend it for anyone who wants to start building their lists and emailing them efficiently.

Pros

We found it easy to set up and use the software. From the day we started, it tool us less than a day to set up our first campaign and get it running.

Cons

There are some things I wish it included; integration with Clickfunnels would be nice as well as cheaper emailing for larger numbers of potential Clients.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

My goto mailing app for the last 3 years

Reviewed a year ago

Its been great, can have a lot of clients emails and campagins with no hassle and have even used it as a database with apps like zapier and slack for instant communication.

Pros

It has been evolving continuosly and now with the addition of funnels you can make a great online funnel without the need to pay clickfunnels or other pricey apps. This one does everything and also sends mails :)

Cons

Somehow the pricing has been changed a lot thru the years. I have a plan for the last three years that is quite cheap but doenst have all the features, but if I change it it will double my expense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ClickFunnels logo

ClickFunnels

Clickfunnels allowed me to create sales funnels and email opt in forms for new leads.

Reviewed 5 years ago

This software benefits those looking for a quick way to sell a product. No need to develop a whole website! I also had the benefit of capturing emails and sending the addresses to Mailchimp.

Pros

I like that Clickfunnels streamlines the way to create a salesfunnel. You don't need a fully functional website to sell thousands of dollars of product - all you need is a Clickfunnel!

Cons

The page builder is very basic - but this is a pro and a con. What I mean by that is, the CF interface is lean - but that's the way it should be.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

ClickFunnels logo

ClickFunnels

Thorough Yet Unavoidably Cookie Cutter

Reviewed 4 years ago
Pros

What I absolutely love about ClickFunnels is just how much can be managed through a single service. The fact that you can have the majority, if not all, of your website on ClickFunnels is outstanding. Then to be able to manage affiliates and leads via the software is a really outstanding concept.

Cons

Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there. Even just the core software alone, the same blocks that create a level of ease in the software also create a cookie cutter page design that's unavoidably obvious to the trained eye that you're using ClickFunnels. Most people end up using either the default font or switching it to Raleway. Either way, it's just not customizable enough to create genuinely unique design.