Mailchimp vs Kit

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

MailerLite

GetResponse

Drip

Compare Mailchimp and Kit based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

A/B Testing

Abandoned Cart Saver

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

GDPR Compliance

Generative AI

Geolocation

Geotargeting

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Mailchimp

Android

Web-based

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Automotive Salesman

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

Youth Pastor

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pastor

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Owner

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

Freelance Web Developer

Their dedication to improvement is a positive sign for the company. There is a reason that they are the industry standard.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Professor

The templates are great and quite efficient. It's really easy to set up a campaign and the option to make a landing page right there is awesome.

Editor 

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

Marketing

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Data Analyst 

Very confusing,  very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Mailchimp a great email marketing tool

I like the ease of use of this software and how you send 2000 emails for free before you transfer to a paid membership. They are a great company and have been in business for years.

Business manager

I love to use mailchimp for email marketing most especiallly when i want to generate lead. THEIR Landing page is superb.

Senior Software Engineer

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

head of operations

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

Customer service 

The easy to read interface and the ease of printing. The hospitality from customer service is great.

Mailchimp screenshot

Mailchimp screenshot: Monitor click performance with reports on average open and click rates

Mailchimp screenshot: Track performance with reports and summaries on any device

Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings

Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

Prioritization

Reporting/Analytics

ROI Tracking

Segmentation

Tagging

Template Management

WYSIWYG Editor

Creative Consultant

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

Founder, Course Creator

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

Blogger

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Writer 

Customer service is also amazing. They reply super fast and are eager to please.

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Author

Great deliverability, great customer service, has all the features I want.

Digital Marketer

The platform is easy to navigate which makes it beginner friendly. The user has the ability to send emails to people knowing they are the exact ones to receive it through the use of tags and segments.

Personal Trainer

I love the ease of use, it allows me to deliver a message to my audience without having a complicated system.

Creative Motion Graphic Designer And WordPress Web Designer 

It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.

Founder

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

Convertkit has incredible customer service, a unique easy to understand interface (the visual builder) and is very good value for money.

It is easy to use and set up. I love the email editor.

I've asked for a manager and the people on the chat just ignore that. There's no phone number to call.

Web Developer, Internet Marketer, and SEO Consultant

We use the platform for blog subscriptions, online courses, and other special email series. It works well, it's easy to navigate, and easy to implement on web pages.

owner

It's really easy to create email campaigns and to use tags to create workflows for automation. For one client, their whole membership site is ran by convertkit integration.

Mailchimp vs Kit Comparison (2026)

Mailchimp

Kit

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives