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Mailchimp vs Google Forms Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,478

4,714

994

153

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

5,761

2,104

247

23

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Pros

I loved all the details this software had. It is especially helpful that all the edits you make are saved automatically.

VH

Valerie H.

Overall, I would recommend using Forms because its integration with one's google account is amazing and when drafted correctly, you can elicit the appropriate feedback from users of the Form.

SM

Shirin M.

Auto save in the cloud is seamless with amazing collaboration support. Free to use and easily integrates with other Google features.

AR

Anonymous Reviewer

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

Cons

If you make a mistake there is no auto suggestion to help you out. It will give you a blank look and a confusing an error message.

Ridwan A.

People miss the submit button after entering all the information. Hard to capture answers when this is missed.

CC

Cindy C.

I have a hard time making changes to my current forms. It is mainly because I am scared I will disrupt the flow of the form.

SS

Sydnee S.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features140
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Purchasing & Receiving
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features25
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Purchasing & Receiving
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1452
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations184
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best free e-newsletter publishing on the web hands down!

Reviewed 3 years ago

Greatest Free e-newsletter software, especially likes its automation features and its simplicity!

Pros

Using for 7 years, it has every feature the paid ones have, plus more! It is very intuitive, once you use it for a couple of time! Up to 2000 contacts free and 12,000 emails per month! The free automation features in it are so useful! It makes for me newsletter automatically from my Facebook page posts, periodically! It will send an email to my customer when they visit my website that they visited from a link in my email! it has very simplest, most useful and fast email design templates ever! they let me create as many lists, groups, segments. It even creates contact segments automatically based on what groups they joined inside mailchimp, or their activities in different campaign or a combination of rules and conditions, on and on...!

Cons

I wish they had better integration with Google Forms without a third party like Zapier. Also a visual rules builder and a CRM.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Slight Learning Curve that is Well Worth It

Reviewed 3 years ago

On the whole, MailChimp is great. I pay nothing for it, receive a fantastic service, and it works with everything. I have it linked to a google form using Zapier, but the built in plug-ins also provide users with more than enough functionality. It's great.

Pros

The email builders are fantastic - they have good designs for you to choose from, they allow you to save custom designs as templates, and they allow for easy input of information (like a customer's name). Then analytics are also great. I use it to manage a list of about 1200 people, and knowing when emails are opened, who opens them, and what they click are allows for better emails in the future.

Cons

There is a *slight* learning curve. It took me a while to understand the difference between a campaign and a list, for example. I've also had to learn how campaigns work. Though I did figure it out, I was confused as to how to send new subscribers an email. I now have a campaign that sets up automatically, but it did take a while.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Helps our church create sharp & professional emails!

Reviewed 7 months ago

Very satisfied, I believe MailChimp's features improve our engagement with our church community.

Pros

Very user friendly. The templates and design features allow even the novice to create a sharp and professional looking email. I like the reports and engagement features that allows us to see how many people are reading and interacting with our emails. I also like having the ability to add our own custom graphics and being able to use buttons to link to other platforms like Eventbrite and Google Forms.

Cons

When selecting an audience you have ability to create groups or segments, I would like to see the ability to exclude/include people that are in other groups.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Forms logo

Google Forms

My Go-To- Form Maker

Reviewed a year ago
Pros

Google Forms has been the number one form making software to collect information and data for me for several. The drag and drop functionality makes it super easy to use. No prior experience required to use the software and no long learning curve.

Cons

They should make the form integrate with WordPress Plugins like MailChimp and others

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Forms logo

Google Forms

Does what I want

Reviewed a year ago

I've used google forms to send out surveys To my customers after successful Kickstarter campaigns. I've used them to poll my most loyal repeat customers to see what products they'd be interested in my store carrying. I've used them for satisfaction surveys. You name it, I've used them for it. I know there are more powerful softwares out there, but I dont need that power yet so I havent made the jump yet.

Pros

Free. I can write multiple types of questions I can make things required I can include images almost seamlessly and even use animated gifs. I also get basic statistics on responses and can download them as a csv for manipulation later

Cons

Not the most powerful software, lacks some of the features premium/paid softwares have. Statistics are limited by the structure of your survey. No read reports like mailchimp

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Google Forms logo

Google Forms

Powerful, free forms solution with conditional logic

Reviewed 2 years ago

It was easy, if time-consuming to set up a complex, interactive form targeted to getting leads and determining their needs with conditional logic questions. Integration with WordPress requires compromises and workarounds, however. If you're not going to need complex forms regularly and WordPress is your platform, better pony up for a premium form subscription.

Pros

I was looking for a free forms solution that allowed conditional logic, essential for creating complex information-gathering questionnaires and surveys from leads and potential clients. At least it was for me. Google Forms is easy to set up and implement and although there is no native support for WordPress it is possible to embed a Google Form on a WP site with a plugin or an iframe. Or just post...

Cons

Aside from the lack of native integrations with popular software solutions that don't require third-party connections, Google Forms aren't responsive on mobile. A major downside. There are various workarounds to be found on the web, however, all of them a little wonky.