Mailchimp vs Insightly

Brevo

ActiveCampaign

MailerLite

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

The Email Marketing Platform That Does It All!!!

Mailchimp's customer support is slow to respond to tickets, and the prices are much higher for large businesses.

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Abandoned Cart Saver

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavioral Analytics

Behavioral Targeting

Behavior Analytics

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For Insurance Industry

For iPad Devices

Form Builder

For Small Businesses

For Startups

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Mobile Survey

Monitoring

Multi-Account Management

Reviews for Mailchimp come from a wide variety of industries, including marketing and advertising (11% of reviewers), information technology and services (7%), and computer software (6%). The most frequent use case for Mailchimp cited by reviewers is email marketing (83% of reviewers).

Users and use cases

Some users say Mailchimp’s free plan is a strong starting point, and they appreciate the flexibility to scale as their needs grow. However, some reviewers report that pricing becomes expensive and feature limitations frustrate small businesses.

Value for money

The Mailchimp integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.7 out of 5 for its integration with Mailchimp), Shopify (an eCommerce product, 4.5), and WooCommerce (an eCommerce product, 4.4).

Integrations

Mailchimp is an email marketing solution offering key features such as email campaign management, contact database, and reporting/analytics, among others.

Mailchimp

Web-based

Windows

iPhone

iPad

Android

Constant Contact

HubSpot Marketing Hub

GetResponse

SendGrid

Emma by Marigold

Moosend

Drip

Keap

AWeber

MailUp

iContact

Campaign Monitor by Marigold

HubSpot CRM

Omnisend

Klaviyo

Free

Essentials

Standard

Premium

Cumbersome security and permissions

43% of reviewers feel negative about Mailchimp’s security and access control. Users report that privacy regulations and double opt-in requirements make importing and managing lists difficult. They find two-factor authentication and password policies restrictive, and mention frequent login or account access issues. Reviewers express concerns about data storage outside their country and challenges with user permissions, such as re-adding unsubscribed contacts or assigning roles. Some note vulnerabilities to spam sign-ups and dissatisfaction with Mailchimp’s response to security incidents.

Deliverability and spam concerns

80% of reviewers feel negative about Mailchimp’s spam and deliverability issues. Reviewers report frequent problems with emails landing in spam or promotions folders, even for opt-in lists. They say Mailchimp’s strict anti-spam measures can lead to account suspensions or campaign blocks, sometimes without clear explanations. Users mention frustration with shared IP addresses affecting sender reputation and difficulties with whitelisting. Many feel the platform’s spam filters are overly sensitive, making it challenging to ensure emails reach intended recipients.

Complex and costly list management

Graphic designer

There is non enough customizing available for the list, I can only use 5 exception that are not enough when you have a large database and you need to target specific country in the same list

The other black point could be price if you have a big list (or even worse if any of your customers are in many list because then its counted as many times as lists its included).

40% of reviewers feel negative about Mailchimp’s list management. Users say managing lists, segments, and tags is confusing and time-consuming, especially with duplicate contacts counting toward billing. They find importing, merging, and segmenting lists unintuitive, and note that advanced segmentation features are limited compared to competitors. Reviewers mention frustration with the cost structure, which charges for every contact across lists, and difficulties in syncing or updating lists with external databases. Many wish for more flexible and user-friendly list management tools.

Subscriber limitations and costs

Their billing system makes changes to subscribers immediately but to billing plans a month later, so you end up having to pay a huge overage fee for sending out emails in that month you make a change.

36% of reviewers feel negative about Mailchimp’s handling of subscribers. Users report that unsubscribed and inactive contacts still count toward billing, leading to higher costs. They find the free plan’s subscriber limits restrictive and say managing large lists quickly becomes expensive. Reviewers mention difficulties with unsubscribes not syncing across lists, slow updates when moving or deleting subscribers, and limited automation for follow-ups. Many express frustration with the manual effort required to maintain clean lists and the lack of control over subscriber workflows.

Limited image and text editing

53% of reviewers feel negative about Mailchimp’s image and text editing capabilities. Users report that editing images within the platform is cumbersome, with limited resizing, cropping, and formatting options. They find the text editor glitchy, especially when copying and pasting content, and mention inconsistent formatting across devices. Reviewers say customizing layouts, adjusting spacing, and integrating images with text can be frustrating, often requiring external tools or workarounds. Many express a desire for more creative freedom and smoother editing workflows.

Intuitive drag-and-drop editor

Marketer

One of the standout features for me is the drag-and-drop editor, which allows for easy and visually appealing email creation without the need for extensive design skills.

Senior software engineer

Mailchimp provides a user-friendly drag-and-drop editor that allows you to create visually appealing and engaging email campaigns.

92% of reviewers feel positive about Mailchimp’s drag-and-drop editor. Users appreciate how easy it is to design visually appealing emails without design experience. They say the editor’s flexibility allows for quick customization of templates, and the interface is user-friendly for both beginners and experienced marketers. Reviewers value being able to add images, videos, and custom fields, and note that the editor streamlines collaboration and speeds up campaign creation. The mobile-friendly design and built-in previews are also frequently mentioned.

Streamlined client communication

Business Manager

MailChimp allows me to keep in touch with my leads, prospect clients, and new clients, so I can make them come back to my shop.

93% of reviewers feel positive about Mailchimp’s client communication capabilities. Reviewers appreciate being able to efficiently send updates, promotions, and personalized messages to clients. They find the platform useful for maintaining relationships, gathering feedback, and automating routine communications. Users say segmentation and analytics help them understand client engagement, while integrations with CRMs and other tools make managing client data easier. Many highlight the ability to reach large audiences quickly and keep their brand top-of-mind.

Customizable email templates

88% of reviewers feel positive about Mailchimp’s email templates. Users appreciate the wide variety of pre-designed templates and the ability to customize them to match their branding. They find the drag-and-drop editor intuitive and helpful for creating professional emails without coding skills. Reviewers mention that saving and reusing templates saves time, and the preview function helps ensure emails look good on all devices. The export and HTML editing options are also valued for flexibility across different communication needs.

Founder and CEO

The automation feature of mailchimp eliminates the need to send a welcome email after each subscription to our service and most importantly, mailchimp also prevents most of our emails from going into spam folders.

Visa Consulting Specialist

I prefer creating clean email templates and updating them in advance that ensures that the clients are kept informed even during the peak times of consultations.

Senior Business Development Representative

From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows.

Marketing Manager

At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting.

Agent

The interface is intuitive, making it simple for beginners to create professional email campaigns, while advanced features such as audience segmentation, automation, analytics, and A/B testing provide value for experienced marketers.

Marketing Coordinator

I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation.

Operations Manager

Mailchimp charges double or more for contacts if the same email address is added to more than one list, and it still counts cleaned contacts toward your total even though you can no longer send to them which is a huge complaint of mine.

Artist and Tour Manager

The automation tools are also incredibly effective: I set up an automated welcome email sequence for new subscribers, and the system works for me in the background.

Sr. Communications Consultant

It helps users build their audience base/contact list, and it doesn’t require the sender to have to know the ins and outs of HTML coding, which can be complicated for some.

Owner

My overall experience with Mailchimp has been a mix of high-level utility and a steep learning curve. While the platform offers powerful data insights and feature-rich tools that have expanded my marketing capabilities, the interface itself feels unintuitive for a casual user.

Graphic Designer

Honestly, the biggest draw for me is the pure "plug-and-play" nature of the platform; I can jump into the drag-and-drop editor and have a professional-looking newsletter ready to send in under twenty minutes.

marketing Manager

With its robust automation, dependable deliverability and user-friendly interface, it’s a great choice for small-to-medium businesses. But its pricing is steeply graduated as your list grows and it has strange contact-billing policies.

Community Affairs Consultant

One downside of Mailchimp is that the number of contacts per email list is limited by the tier you pay for. If you want more advanced email metric data, you will have to pay for a higher tier of Mailchimp.

Talent Attraction Specialist

We least enjoy being unable to access any deleted templates. Since Mailchimp allows us to store many templates and files, and several users in one account, it would be helpful to access any accidentally deleted files.

Without having the slightest background in graphic design or HTML coding, I can design beautiful, professional newsletters that are perfectly adapted to smartphone screens.

Additionally, by adding so many features over time (website creation, CRM, social media), the interface has become a bit bloated, and I sometimes get lost in the menus trying to find basic functions.

Youth Worker

Its simplicity allows for a speedy and professional look, while maintaining an accessible price point for those requiring, while ensuring highest standard for GDPR

Consultant

I’ve used Mailchimp in many ways, not only for sending campaigns but also to integrate it with external systems like our management software and website.

Conference Coordinator

The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences.

Mailchimp vs Insightly Comparison (2026)

Mailchimp

Insightly

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives