Mailchimp vs Litmus

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

Brandfolder

Email on Acid

charles

Compare Mailchimp and Litmus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Abandoned Cart Saver

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavioral Analytics

Behavioral Targeting

Behavior Analytics

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

Form Builder

For Small Businesses

For Startups

GDPR Compliance

Generative AI

Geolocation

Geotargeting

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Reviews for Mailchimp come from a wide variety of industries, including marketing and advertising (11% of reviewers), information technology and services (7%), and computer software (6%). The most frequent use case for Mailchimp cited by reviewers is email marketing (83% of reviewers).

Users and use cases

Reviewers indicate that Mailchimp’s free plan is appealing for small businesses, and they appreciate the ability to test core features without upfront costs. Some users report that pricing increases quickly as contact lists grow, and they find the structure confusing. Reviewers feel that essential features require paid upgrades, and some users say other platforms offer better value at lower prices.

Value for money

The Mailchimp integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.7 out of 5 for its integration with Mailchimp), Shopify (an eCommerce product, 4.5), and WooCommerce (an eCommerce product, 4.4).

Integrations

Mailchimp is an email marketing program offering key features such as email campaign management, contact database, reporting/analytics, and mobile optimization, among others.

Mailchimp

Web-based

Windows

iPhone

iPad

Android

Free

Essentials

Standard

Premium

Founder and CEO

The automation feature of mailchimp eliminates the need to send a welcome email after each subscription to our service and most importantly, mailchimp also prevents most of our emails from going into spam folders.

Visa Consulting Specialist

I prefer creating clean email templates and updating them in advance that ensures that the clients are kept informed even during the peak times of consultations.

Marketing

Mailchimp makes email makreting so easy, it has a drag/drop style editing style, with a template library for paid accounts and integration with many other platforms, like Canva, Splose etc. Free plan can be used, as long as your mail list is smaller, otherwise you require paid apps with additional features

Design Lead

Very flexible Email marketing and campaign monitoring software that allows easy sales operation management and to generate leads and coordination across marketing teams is incredible.

Sr. Communications Consultant

It helps users build their audience base/contact list, and it doesn’t require the sender to have to know the ins and outs of HTML coding, which can be complicated for some.

Communications Director

I'd like to see more options for previewing emails on different devices/dark mode types, but beyond that, it's an intuitive software, with lots of options for audience segmentation, A/B testing, etc.

Customer journeys, segmentation, and A/B testing make targeting easier, drag-and-drop builders and integrations maintain campaign consistency and ease of use across applicant, parent, and partner lists with minimal design effort.

Talent Attraction Specialist

We least enjoy being unable to access any deleted templates. Since Mailchimp allows us to store many templates and files, and several users in one account, it would be helpful to access any accidentally deleted files.

Conference Coordinator

The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences.

Fitness coach

Pricing increases quickly as your contact list grows, advanced features are limited on lower plans, and customer support can be slow unless you’re on a higher-tier plan

Digital Marketing Manager

With Mailchimp, I am able to automatically create, customize and send high volume outbound marketing emails that boost ROI in real-time.

Client Success Specialist

Overall, my experience with Mailchimp has been positive, as it allows me to easily track campaign performance and email engagement for several clients and also identify specific groupings or "tagged" users for further reporting metrics.

Market Research Analyst

I use Mailchimp everyday for sending emails ,collecting data as well as an analytics tool for understanding market trends and customer behaviour.

Marketing Manager

It works well for small businesses or straightforward campaigns, but once you rely heavily on personalization, agent-specific messaging, or more sophisticated data flows, the platform becomes restrictive.

Customer Success Manager

I like Mailchimp for its ability to manage campaigns, organize audiences, capture information, see open/click-through rates, and create unique email-based content.

Mailchimp is a robust email platform with features and capabilities for small scale and large scale companies and businesses seeking to grow their email communication and engagement.

Graphic design

It helps me create nice emails fast and keep my brand looking clean, and i can match with other clients brand.

Senior Software Developer

The thing I like the least about Mailchimp is the inability to undo sending transactional emails within a short time period after they have been sent.

Senior Program Manager

We loved using Mailchimp to format our newsletters and other communications, and especially appreciated the tracking features of who received and opened emails.

Client Services Manager

The spam filtering is sometimes excessive and blocks our valid booking confirmations annoying guests who are waiting to get their details.

NUTRITION WRITER

I like that I can create professional, on-brand campaigns quickly without needing a developer or designer, especially since the learning curve is minimal and straightforward.

I like Mailchimp because it is a viable tool that can help organize and segment email users into groups/lists based on category/engagement for targeted email campaigns.

Owner Operator

My favorite part about using Mailchimp is that it allowed me to create email campaigns for the patients in my chiropractic office.

Owner

As a small business owner using mailchimp to send out marketing campaigns about product lineups and changes it was infallible to the success of our business upon startup.

executive director

I like the data it gives who opened the email what links they clicked on if people unsubscribed so you can keep your list updated.

Gmail has this feature where a user can revert sending an email within 30 seconds of it being sent.

Mailchimp is a powerful and user-friendly email marketing platform that works well for small businesses, freelancers, and beginners, but it has some limitations as your needs grow.

Web Developer and Marketing Specialist

Mailchimp makes starting out with email marketing extremely simple, it offers tremendous features and templates, and opens up an avenue of marketing with really high ROI.

Senior Tax Consultant

The complexity of adding graphics/marketing specific flyers/info can be cumbersome and wish there were more user friendly tools to guide you through the process

Vice President

We were able to get reports of how many people opened the emails and for the money it made my life so easy being able to promote our work! Whenever I had a question customer service was soooo helpful!

Account Executive

Allows for me to group contacts with tags and send email blasts instead of having to do that manually.

I like the fact that Mailchimp has the most robust sales and marketing tools such as email marketing automation and customer data management features.

The pricing jumps very quickly, especially compared to competitors. When integrated your entire contact list comes across, which is great, however, some of ours we do not email, so we pay for them to be there for no purpose.

I found it to be quite frustrating when I needed immediate help, since customer support is primarily via email for Standard plans, with phone support reserved for higher-paying tiers.

Mechanical Engineer

I liked Mailchimp’s easy-to-use editor and templates, which made creating emails simple, fast, and visually professional.

Assistant Pastor

I would love to implement some of the "bells and whistles" of the paid version - more thorough statistics / tracking, but have not personally seen the cost of those tools to be worth it in my context.

Managing director

The emails and form are easy to build, the whole process is very user friendly, taking you step by step  through with drag and drop options andvthe ability to totally brand your comunications with logos text, images and colours.

Have used mailchomo for years to send promotional emails and collect clients details for our mailing list through a form.

The flexibility in designing landing pages, sign-up forms, and emails was fantastic – visually, it’s one of the strongest tools I’ve used.

While Mailchimp is excellent overall, the pricing can become expensive as subscriber lists grow, and mastering some of the more advanced automation features takes time.

Marketing Director

My team can quickly spin up beautiful emails that are on-brand even if they aren’t designers thanks to its drag-and-drop editor.

Development Coordinator

There isn't much design capability but it works well enough for standard newsletters with block text, photos and captions.

Mailchimp vs Litmus Comparison (2026)

Mailchimp

Litmus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives