Mailchimp vs MailerLite Comparison

Well designed brand. Loved visuals. A great option for starting out. Also good resources.

UX was to complicated. Needs to simplify. Learn from MailerLite

I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email.

Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it.

Its ease of use, onboarding system and features

The cost is high when comparing it with alternatives like Mailerlite

Integration with several third party software applications.

The price is steep, and the included features are minimal compared to other providers.

I switched from Mailchimp to Mailerlite many years ago because Mailerlite had better campaign management features and better automation. I check in with Mailchimp on occasion, and it seems they’ve caught up to Mailerlite. I truly liked Mailchimp’s interface better, but it’s unlikely I’ll switch back after so many years.

Mailchimp had been lacking some automation features I needed.

Works really well, although I should take more time to learn customisations and all that.

Really expensive when compared to others that do the same thing like mailerlite

Mailchimp is very easy to use. I can explain how to use Mailchimp to send out regular weekly and monthly newsletters for businesses to others in an afternoon. It is also very easy to design an email newsletter using the tools in Mailchimp.

Mailchimp can get expensive when compared to similar programs like Mailerlite and SendinBlue.

Mailchimp is simple to use. The drag and drop editor is great. I've taught employees to use it with a very small learning curve.

The pricing isn't the best. MailerLite offers similar functionality for much cheaper. However, I'd still argue MailChimp is better.

I used Mailchimp for abour 3 years and found to be easy to use, intuitive, and pretty visually pleasing in its interface.

I was on the free version, so I couldn't send out automated emails - this was what caused me to switch to MailerLite.

Mass mailing is always a difficult process fraught with risk - mailchimp's system made this a non-issue.

marketing automations can sometimes be a pain. they lack a forward thinking approach and from this i believe the alternative providers like Mailerlite do it better.

One of the primary reasons I used Mailchimp for my email newsletters was because they offered a free plan if you had 500-1,000 subscribers. At the time, I thought it was a generous plan albeit pretty thin on features.

The plans Mailchimp offers users are quite spendy when compared to competitors like MailerLite. They have a free plan but it does not offer autoresponders or trigger events which I will argue are essential if you're trying to turn your email subscribers into customers. Navigating their user interface is also a chore when you're trying to set up an autoresponder sequence or import email lists from another email program.

Straightforward in how to send email campaigns. Good tutorials and help articles when you get stuck. Free version is fine for basic usage.

Segmentation is not as simple as many other platforms. Reports are also a little vague in certain areas. Prefer MailerLite for a better "free" value.

Mailchimp allows you to customize your subscribe forms and makes it easy to divide you list into groups. It's simple to use their template to create a simple Newsletter even if you're not tech savvy and it's free if you have fewer than 2000 subscribers.

It's more expensive than Mailerlite and the forms aren't as intuitive. Also, inserting pictures or media into your newsletters is a little tricky if you have to resize them.

Easy to use, much like MailerLite. They give you a decent selection of templates and offer the product at no cost up to 2,000 subscribers and 12,000 emails. Not bad.

It took me a little while to figure out how to resize, totally not their fault, just used to using a different program.

It seems to be one of the most used mail programs and hence the reason why we chose to use it. It is powerful and free to start.

It is a very hard to learn program. We followed instructions, tutorials and yet the software is very convoluted and not intuitive at all. We switched to a new one called MailerLite.

It's a great suite of features that has stood the test of time. You will get lots of use out of it and it will suffice to feed content to your subscriber group with lots of options

It's a bit mundane to see countless emails coming from Mailchimp, but it's because the software works. However, I have found Mailerlite to be much friendlier to my use and operations

It's easy to use. I really like that; I could get something going to our distribution lists and manage all of our subscribers easily and fairly quickly. The designs and templates are well-constructed and the drag and drop interface is lovely. It's also a widely-used platform now and seems to integrate well with most servers. I like the reports manager as well.

The price increased and we began to look for other Software. WE ended up finding MailerLite, which has many similar editing and management features for a much, much more affordable subscription.

Integrations. Integrations. Integrations. MailChimp smoothly integrates with LOTS of other software services.

I left MailChimp for MailerLite a couple of years ago when I needed affordable automation. Now, MailChimp seems to have caught up, and then some. Hard to find a flaw in MailChimp now.

Used to use MailerLite but it had a 10,000 subscriber limit which after a few years was no longer enough. Enter Mailchimp. The price was right along with the features and that's our product of choice now.

The unlimited is great to have since it saves us time being able to just send it out to everyone all at once, but the price sometimes can seem a bit high. It is however a necessity.

It's free for up to a certain amount of subscribers and there isn't an approval process (like MailerLite) for instance. It's pretty straightforward and shouldn't be too intimidating for someone who is new to CRM.

I'm having difficulty setting up automatic monthly emails and had to pull some tricks out of my sleeve and watch tons of YouTube videos to find a work-around. It seems second nature to have a feature like this available, and unless it is with a paid version, it is something they certainly need to add. Overall, basic emails are simple but for more advanced functionality, trial and error is in your future.

For starting out, they give you 2k subscribers for free so that is a big plus when you are new at building a list for your brand.

Their interface could use some work. MailerLite is lot easier and prettier to use. I do use and like MailChimp, but if they did a few things to make it better, I'd use it more.

I've used mailchimp for close to 5 years now for my email marketing and newsletter campaigns and i must say i have derived real value for money. Their offerings are awesome and is one of the best platforms i have used so far. They have an interactive and easy to use interface that you can navigate with ease at first use. I also enjoy the fact that i can track every single email i send out and also...

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Mailchimp is amazing but in my opinion i think they are a bit pricey when compared to some competitors such as Mailerlite which offers similar packages and features for nearly half the price. Likewise, the fact that there is no 24/7 support for users (Mailerlite offers support for free users) who are not on a paid plan is not encouraging as i feel being there for your users (free or subscribed gives them a sense of belonging and support.

If you need an easy, affordable mailing list, Mailchimp will have you up and running. The drag-and-drop interface is simple and the sign-up forms are easy to personalize. It's my go-to for suggesting a platform for first-time mailing list owners.

Automation in Mailchimp is a mess as compared to platforms like ConvertKit, Mailerlite, or AWeber. If having a robust email sequence based on multiple opt-in lead magnets is a necessity for you, it's possible to set them up in Mailchimp—but a pain. All my more complex mailing list operations have been moved to Mailerlite for this reason. I don't use the Instagram ads integration (not relevant to my use of the platform) and it's also irksome to keep getting it as a suggested campaign.

The best thing I like about mailchimp is that helps startups or small businesses get email marketing going for free. When you're getting on your feet this can be huge. It has all the basic stuff you need to get started with email marketing and for most people it's just what the "marketing doctor" ordered...BUT there are better options.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time. Unintuitive, confusing, and often frustrating. What takes a couple of minutes in other email marketing platforms takes 15-30 minutes in mailchimp--just because it can take a while to figure it out. For new and/or not very tech savvy people, this can become a frustrating thing (though if they have no other reference point, they may not notice...)

I really enjoy the ability to segment out lists and many of the integrations it has so it easily links to your website.

MailerLite is quite a bit cheaper and has similar functionality, so on a price difference, I do think they are a bit steep. That being said, their product is great and they have more integrations and are better known, so it makes sense.

Integrations are super-easy and are present for almost everything. Using MailerLite with WordPress was a breeze and generating API keys is also easy.

The free tier allows only up to 1000 subscribers but MailChimp allows 2000. I had to switch to MailChimp because of this.

The simplicity of creating a good-looking newsletter is an awesome feature of mailerLite. You can also have more contacts on the free version than competitors.

Subscriber managment sorting could improve.

Super simple user interface and functionality compared with other systems

Some limits on functionality and features compared with e.g MailChimp

pricing compared to mailchimp that is expensive for us

still do not know since I am a new user but will see

I love the ease of use. For me, it's like using Active Campaign but WAYYYY more affordable for my small business.

Sometimes it's difficult to find answers to some of my technical issues on the how-to pages. But, I'm excited to start using the new university.

So great to hear that you're joining the Academy, Alma - can't wait! And if you still have any other question, do get in touch with our amazing support team. They will always have your back.

Great easy to use templates and much cheaper than mailchimp

Some things such as some social media features aren't as in depth as mailchimp but its a small sacrifice

The price is half what I was paying with MailChimp

No cons yet. But if I find anything I need help with, the customer service has been great.

Its very easy to use and has a nice user interface

Nothing much really it works great for me.

Techically viable (and politically preferable) alternative to MailChimp. Other than their obnoxious "Help Ukraine" flag on the login page, they seem to be free of the woke virus which drove me off MailChimp.

I've had occasional difficulty simply logging in recently. However, tech support was fast, responsive and helpful. In fact, that's the only reason I'm writing this review. They very quickly resolved the problem to my satisfaction. Kinda rare these days.