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Mailchimp vs MailerLite Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

10

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

10

/user

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,647

4,830

1,011

156

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

913

5

4

3

2

1

719

150

19

3

22

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

MS

Mohamad S.

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

MD

Melissa D.

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.

EK

Esther K.

It is amazing and really helpful that they allow free users access to their email automation feature.

AR

Anonymous Reviewer

Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

CS

Cami S.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.

MS

Mohammed S.

What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

TF

Traver F.

In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

AW

Aoife W.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features121
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features79
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1561
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations132
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp has grown over the years, but I outgrew it first

Reviewed 8 months ago
Pros

I switched from Mailchimp to Mailerlite many years ago because Mailerlite had better campaign management features and better automation. I check in with Mailchimp on occasion, and it seems they’ve caught up to Mailerlite. I truly liked Mailchimp’s interface better, but it’s unlikely I’ll switch back after so many years.

Cons

Mailchimp had been lacking some automation features I needed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Mailchimp logo

Mailchimp

I miss the old (affordable) Mailchimp.

Reviewed 8 months ago

While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm getting a much better value and ROI with MailerLite.

Pros

I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email.

Cons

Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp logo

Mailchimp

Used to be the best, now it's falling behind

Reviewed 3 years ago

I used to use MailChimp before switching to mailerlite

Pros

Integration with several third party software applications.

Cons

The price is steep, and the included features are minimal compared to other providers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Easy to use newsletter service

Reviewed 3 years ago
Pros

Mailchimp is simple to use. The drag and drop editor is great. I've taught employees to use it with a very small learning curve.

Cons

The pricing isn't the best. MailerLite offers similar functionality for much cheaper. However, I'd still argue MailChimp is better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp logo

Mailchimp

Simple to use email software

Reviewed 4 years ago
Pros

I used Mailchimp for abour 3 years and found to be easy to use, intuitive, and pretty visually pleasing in its interface.

Cons

I was on the free version, so I couldn't send out automated emails - this was what caused me to switch to MailerLite.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp logo

Mailchimp

Free Version is Fine. Better Value Elsewhere

Reviewed 4 years ago
Pros

Straightforward in how to send email campaigns. Good tutorials and help articles when you get stuck. Free version is fine for basic usage.

Cons

Segmentation is not as simple as many other platforms. Reports are also a little vague in certain areas. Prefer MailerLite for a better "free" value.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Amazing mass mail system

Reviewed a year ago

Overall Mailchimp has been a good mass mail system for our practice. We are not tied to it however and may switch if the marketing automation elsewhere becomes more appealing.

Pros

Mass mailing is always a difficult process fraught with risk - mailchimp's system made this a non-issue.

Cons

marketing automations can sometimes be a pain. they lack a forward thinking approach and from this i believe the alternative providers like Mailerlite do it better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Mailchimp logo

Mailchimp

Don't Waste Your Money

Reviewed 2 years ago

My experience with Mailchimp was quite negative when I used it several years ago. It's likely that they've made updates since competitors like MailerLite have come along, but their customer service team has been subpar in the past. For entrepreneurs looking for an affordable option with loads of features, I highly recommend MailerLite or even ConvertKit.

Pros

One of the primary reasons I used Mailchimp for my email newsletters was because they offered a free plan if you had 500-1,000 subscribers. At the time, I thought it was a generous plan albeit pretty thin on features.

Cons

The plans Mailchimp offers users are quite spendy when compared to competitors like MailerLite. They have a free plan but it does not offer autoresponders or trigger events which I will argue are essential if you're trying to turn your email subscribers into customers. Navigating their user interface is also a chore when you're trying to set up an autoresponder sequence or import email lists from another email program.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp logo

Mailchimp

Looking for a replacement for Constant Contact

Reviewed 4 years ago
Pros

Easy to use, much like MailerLite. They give you a decent selection of templates and offer the product at no cost up to 2,000 subscribers and 12,000 emails. Not bad.

Cons

It took me a little while to figure out how to resize, totally not their fault, just used to using a different program.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp logo

Mailchimp

Easy to use and has great opt-in forms.

Reviewed 4 years ago
Pros

Mailchimp allows you to customize your subscribe forms and makes it easy to divide you list into groups. It's simple to use their template to create a simple Newsletter even if you're not tech savvy and it's free if you have fewer than 2000 subscribers.

Cons

It's more expensive than Mailerlite and the forms aren't as intuitive. Also, inserting pictures or media into your newsletters is a little tricky if you have to resize them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

It's great but everyone uses it

Reviewed 2 years ago

It was fine, nothing super special. I find with the popularity it has taken away from where it first started to now being a big-time business. TO get started quickly it is fine, but there are better options out there with value.

Pros

It's a great suite of features that has stood the test of time. You will get lots of use out of it and it will suffice to feed content to your subscriber group with lots of options

Cons

It's a bit mundane to see countless emails coming from Mailchimp, but it's because the software works. However, I have found Mailerlite to be much friendlier to my use and operations

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp logo

Mailchimp

Great product. Hard to use.

Reviewed 2 years ago

We tried it for around 2 years as it was a good alternative value wise but switched to MailerLite as it is much easier to use and learn.

Pros

It seems to be one of the most used mail programs and hence the reason why we chose to use it. It is powerful and free to start.

Cons

It is a very hard to learn program. We followed instructions, tutorials and yet the software is very convoluted and not intuitive at all. We switched to a new one called MailerLite.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Mailchimp logo

Mailchimp

Used to Use -Pricing Increases Led Us to Seek Different Email Distribution Software

Reviewed 4 years ago
Pros

It's easy to use. I really like that; I could get something going to our distribution lists and manage all of our subscribers easily and fairly quickly. The designs and templates are well-constructed and the drag and drop interface is lovely. It's also a widely-used platform now and seems to integrate well with most servers. I like the reports manager as well.

Cons

The price increased and we began to look for other Software. WE ended up finding MailerLite, which has many similar editing and management features for a much, much more affordable subscription.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Decent for Small Mailing Lists

Reviewed 3 years ago

As I stated, it's great for first-time users, people with small mailing lists, and those who just want a simple CRM. Once it's starts getting into more advanced features, the functionality isn't 100% there, but if you're patient you can teach yourself tons of work-arounds to make MailChimp work for you.

Pros

It's free for up to a certain amount of subscribers and there isn't an approval process (like MailerLite) for instance. It's pretty straightforward and shouldn't be too intimidating for someone who is new to CRM.

Cons

I'm having difficulty setting up automatic monthly emails and had to pull some tricks out of my sleeve and watch tons of YouTube videos to find a work-around. It seems second nature to have a feature like this available, and unless it is with a paid version, it is something they certainly need to add. Overall, basic emails are simple but for more advanced functionality, trial and error is in your future.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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