Mailchimp vs MailerLite Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
(Marketing and Advertising company, 11-50 employees)

Used to be the best, now it's falling behind

2019-01-23

I used to use MailChimp before switching to mailerlite

Pros

Integration with several third party software applications.

Cons

The price is steep, and the included features are minimal compared to other providers.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Online Media company, 1-10 employees)

Easy to use newsletter service

2019-01-31

Pros

Mailchimp is simple to use. The drag and drop editor is great. I've taught employees to use it with a very small learning curve.

Cons

The pricing isn't the best. MailerLite offers similar functionality for much cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Stephanie Lin

Simple to use email software

2017-12-09

Pros

I used Mailchimp for abour 3 years and found to be easy to use, intuitive, and pretty visually pleasing in its interface.

Cons

I was on the free version, so I couldn't send out automated emails - this was what caused me to switch to MailerLite.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Nadine Fonseca

Free Version is Fine. Better Value Elsewhere

2018-07-03

Pros

Straightforward in how to send email campaigns. Good tutorials and help articles when you get stuck. Free version is fine for basic usage.

Cons

Prefer MailerLite for a better "free" value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Ginny Holm

Looking for a replacement for Constant Contact

2018-05-21

Pros

Easy to use, much like MailerLite. They give you a decent selection of templates and offer the product at no cost up to 2,000 subscribers and 12,000 emails.

Cons

It took me a little while to figure out how to resize, totally not their fault, just used to using a different program.

Rating breakdown

Value for money
Ease of use
Features

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Theresa Crouse

Easy to use and has great opt-in forms.

2018-07-10

Pros

Mailchimp allows you to customize your subscribe forms and makes it easy to divide you list into groups. It's simple to use their template to create a simple Newsletter even if you're not tech savvy and it's free if you have fewer than 2000 subscribers.

Cons

It's more expensive than Mailerlite and the forms aren't as intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Higher Education company, 5001-10000 employees)

Used to Use -Pricing Increases Led Us to Seek Different Email Distribution Software

2018-11-02

Pros

It's easy to use. I really like that; I could get something going to our distribution lists and manage all of our subscribers easily and fairly quickly. The designs and templates are well-constructed and the drag and drop interface is lovely. It's also a widely-used platform now and seems to integrate well with most servers. I like the reports manager as well.

Cons

WE ended up finding MailerLite, which has many similar editing and management features for a much, much more affordable subscription.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Ebony Thomas

Decent for Small Mailing Lists

2019-04-09

As I stated, it's great for first-time users, people with small mailing lists, and those who just want a simple CRM. Once it's starts getting into more advanced features, the functionality isn't 100% there, but if you're patient you can teach yourself tons of work-arounds to make MailChimp work for you.

Pros

It's free for up to a certain amount of subscribers and there isn't an approval process (like MailerLite) for instance.

Cons

I'm having difficulty setting up automatic monthly emails and had to pull some tricks out of my sleeve and watch tons of YouTube videos to find a work-around. It seems second nature to have a feature like this available, and unless it is with a paid version, it is something they certainly need to add. Overall, basic emails are simple but for more advanced functionality, trial and error is in your future.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Health, Wellness and Fitness company, 1-10 employees)

A rising star that became the standard

2018-08-08

Pros

Integrations. Integrations. Integrations. MailChimp smoothly integrates with LOTS of other software services.

Cons

I left MailChimp for MailerLite a couple of years ago when I needed affordable automation.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sean LeSuer

Unlimited subscriber option was worth it

2019-01-10

Overall the features offered (Facebook and Instagram ads have been awesome) and the ability to send to an unlimited number of subscribers have been an easy sell for us. Definitely would recommend to companies who have a high number of subscribers they need to send out to.

Pros

Used to use MailerLite but it had a 10,000 subscriber limit which after a few years was no longer enough.

Cons

The unlimited is great to have since it saves us time being able to just send it out to everyone all at once, but the price sometimes can seem a bit high. It is however a necessity.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Nancy Henderson

Overall, it's an okay product

2018-07-26

Pros

For starting out, they give you 2k subscribers for free so that is a big plus when you are new at building a list for your brand.

Cons

Their interface could use some work. MailerLite is lot easier and prettier to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Financial Services company, 51-200 employees)

Mailchimp is awesome

2018-08-27

Overall, i think this is indeed an amazing app and it gets my job done quickly and smoothly

Pros

I've used mailchimp for close to 5 years now for my email marketing and newsletter campaigns and i must say i have derived real value for money. Their offerings are awesome and is one of the best platforms i have used so far. They have an interactive and easy to use interface that you can navigate with ease at first use. I also enjoy the fact that i can track every single email i send out and also monitor the recipients engagement with my newsletter. Uploading my subscriber list as a csv file is just perfect as i can't imagine having to enter the emails of my subscribers manually. The pay as you go option was simply ingenius as it helps me stay within budget. I cannot also forget to mention that they also have a plugin on wordpress to help me get details of my subscribers directly from the website

Cons

Mailchimp is amazing but in my opinion i think they are a bit pricey when compared to some competitors such as Mailerlite which offers similar packages and features for nearly half the price.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
'Rowdie' Mitch Goudy

Really easy to use, and manage

2018-08-01

Easily manage my email list with good statistics and integration with other tech products.

Pros

I really enjoy the ability to segment out lists and many of the integrations it has so it easily links to your website.

Cons

MailerLite is quite a bit cheaper and has similar functionality, so on a price difference, I do think they are a bit steep.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jennifer Hanson

I love MailChimps visuals, but I find it difficult to use.

2018-07-13

Pros

It's cute, the dashboard makes sense and is easy to understand. MailChimp offers many tutorials on how to use their software.

Cons

I'd recommend checking into another Mail service, like ConvertKit, MailerLite or Klayvio.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sanjay Makhija

Product is good, support team is unfriendly

2018-03-27

Pros

Product is easy to use, good for startups as the free account gets you feel of the market response but support team is stinks, they are too arrogant

Cons

On contrast the team at Mailerlite responded completely different, they guided me to clean emails prior to adding and now problem is solved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Real Estate company, 11-50 employees)

Free tier could be better

2019-03-27

Pros

Integrations are super-easy and are present for almost everything. Using MailerLite with WordPress was a breeze and generating API keys is also easy.

Cons

The free tier allows only up to 1000 subscribers but MailChimp allows 2000.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Ari Eko Prasethio

easy to use and have marketing automation

2018-07-30

it is mailchimp no 1 alternative that we can be used

Pros

Mailerlite have many integration and also have integration with zapier that i like the most. easy to use have generous trial packaged

Cons

they do good service no negative from my side, if they offer discount in blackfriday, it will be happy announcement for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Adam Hurst

Not quite mailchimp - but sometimes the best option

2019-04-03

Pretty good all in all, generally I'd recommend MailChimp instead - but sometimes there's no choice!

Pros

It's easy to use & most of all allows all business types to use it. Mailchimp wont let me send out finance related mailers - mailerlite will.

Cons

It's a bit less polished than mailchimp & doesn't have the same range of features

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Joni Lambert

A nice MailChimp Alternative

2019-02-01

I found myself shut out of my MailChimp account.

Pros

MailerLite is a free email management program, like MailChimp, that makes creating landing pages, pop-ups, and email automation easy.

Cons

Doesn't quite have all the bells and whistles that MailChimp has, but the customer service is far less annoying to deal with.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Online Media company, 1-10 employees)

MailerLite: Best Budget Option

2018-08-09

If you need more features, I'd consider MailChimp instead though.

Pros

Ever used MailChimp? Then you pretty much know how to use MailerLite.

Cons

It doesn't integrate with a lot of other services, such as RaffleCopter, which can be frustrating. I also had an issue recently with emails getting sent to spam.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Jean-Francois McDonald

Clean, complete, easy !

2017-01-19

Soooo much better than MailChimp in my humble opinion.

Pros

It's clean, easy, complete !

Cons

A bit slow sometimes. I wish we could edit the subscribers right from the list view instead of having to click on them then edit.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering MailerLite

Nop, go ahead, it's perfect !

Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Hospitality company, 1-10 employees)

I love Mailerlite

2018-09-15

Overall Im happy with ML and would recommend it to everyone currently using MailChimp or other newsletter tool.

Pros

- Ease of use - Simplicity - Focus on primary functions - Great user experience - Fair pricing model

Cons

- Sending email more than 1000 subs is paid, I would move the paid solution for 2k and more subs - Implementation to Wordpress didnt work as expected

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Nate Maingard

The best email marketing tool for me

2019-03-07

Pros

Ease-of-use, price, customer support, functionality, integrations...the list goes on!

Cons

Only that it still has less integrations than some of the better-known platforms (mailchimp, et al).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
GARRETT DENNIS

The Best Mailing Service I've Tried

2018-03-30

Pros

The price, which is much more reasonable & affordable for me than MailChimp (which is why I initially switched from MailChimp to MailerLite).

Cons

I honestly don't have any criticisms to make, not even constructive ones. Though it's reasonably priced, I suppose it could be a little less expensive (as could most everything these days), but that's about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Human Resources company, 11-50 employees)

You get what you pay for

2017-12-12

Email campaigns at low costs.

Pros

We moved to Mailerlite because their prices where more convenient to our needs. If you are looking for something that works at a low price, this is your choice.

Cons

That the design interphase was not as good as Mailchimp, and their reporting tool was also limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Retail company, 11-50 employees)

MailerLite Review

2019-03-13

Pros

Shifted to MailerLite after using MailChimp and it was easy

Cons

MailerLite got blocked by SpamHaus for a few days and in my eyes that was a roadblock to the success of the software and compromised integrity.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Jacob Wolinsky

Amazing IF Deliverability Is Good

2019-01-28

We used Mailerlite to send our newsletter and offers to our readers we have mixed feelings on Mailerlite because of that big tech issue we noted above In terms of competitors Mailchimp and Convertkit are excellent alternatives and we have had overall great expeirences with both platforms Aweber and Campaigner are terrible and we recommend avoiding them at all costs

Pros

This is an awesome ESP at an incredibly low price with tons of features built in (like mailchimp but more at a fraction of the cost), with excellent support

Cons

The only issue I had was deliverability was very low and since that is the key purpose of an ESP i had to lower my ratings - it could be was one time issue but it lasted many days (weeks?) with us and i have to note that in this review in case this happens more often - if it had higher deliverability it would be a ten out of ten

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from MailerLite


Hello Jacob,

Thank you for your review!

Sorry to hear you experienced deliverability issues. If that happens again, make sure to contact us via live chat or email info@mailerlite.com

Each deliverability issue can be very different so it needs to be investigated individually.

MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Writing and Editing company, myself only employees)

Comparable to other newsletter systems

2019-02-05

As an independent freelance writer, I use newsletters to keep in touch with potential readers. MailerLite, like many systems, jumps from a free version for up to 2000 people, to a paid version that is too expensive for an individual with a small business that makes little money. For a while I had lists with two different newsletter companies, but I eventually went with Elastic Email, which is not as easy to use, but is free for larger lists. For a company making enough ROI on newsletters, the simpler, paid versions are probably better.

Pros

I'd say it's comparable to other newsletter systems, such as MailChimp.

Cons

If you need to go beyond the 2000-person limits of the free version, it gets expensive quickly. I wish it had a per-newsletter fee, instead of a monthly fee, for those of us who don't send newsletters monthly or more often.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Chad Fogg

BEWARE AT YOUR OWN RISK!! -YOU HAVE BEEN WARNED

2016-09-08

Pros

Well Looked promising..but it stopped there!

Cons

. - Not even in the USA - You're better off with MailChimp or even SendinBlue..

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

0/10

Recommendations to others considering MailerLite

These guys are a joke..So when signing up and your a non-profit..If you have anything political on your website..they will decline you..Oh..and did I say with no reason...These guys are a joke..Go with a real company..

Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Viktoriya and Oksana Gruzdyn

impressed and highly recommend!

2017-01-28

we love mailerlite. we initially were using mailchimp because it integrates with many wordpress themes and plugins, but mailchimp is unattractive.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Alan Mendelevich

Moved from MailChimp about a year ago and very happy with the decision.

2018-03-28

Pros

- Great editor and an impressive set of starter templates; - Very competitive pricing; - Good stats and A/B testing tools.

Cons

- Onboarding process while moving from MailChimp could have been easier but most of it was aimed at protecting users from spammers, so I guess the minor hurdles are for the good of the ecosystem as a whole.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Angelica Costa

The next best thing

2019-03-14

I switched from Mailchimp due to its price and found a very good substitute.

Pros

This is the best experience with a email marketing tool I've ever had. It's friendly, has all the basic features you need and then some really new interesting ones. The price is fair and support is just a click away in the chat box.

Cons

It's lacking some segmentation options and some auto-responder triggers, but with some work, it's possible to create a workaround. They have increased their prices recently for new users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Pierre du Preez

Upgrade from Mailchimp, I'm happy

2018-03-30

More visits and subsequent sales to my website.

Pros

Cost - significantly cheaper than Mailchimp and nicer to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Dusan Antonijevic

The best mailchimp alternative

2019-02-11

Perfect for sending newsletters, and automation messages as well.

Pros

Almost all of mailchimp functions are included to all plans.

Cons

NOW is not always now. It means your job (sending campaign, importing subscribers etc) is put in a queue, and usually is executed immediately but sometimes you have to wait few minutes event few hours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Morgan Taylor

Easy to use and lots of features

2019-02-24

Mailerlite has been a great solution for sending emails to my lists, creating autoresponders, forms and popups in my website. A simple solution to grow my business via email marketing.

Pros

Mailerlite offers some really great extras in addition to the email broadcasting feature. I love that I can create pop-ups, landing pages as well as embedded forms. I think the variety of features for the price offers and excellent value.

Cons

I have used various email platforms in the past such as MailChimp and ActiveCampaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Dominik Lacković

Simple but powerfull email marketing

2018-12-24

If you are looking for affordable solution that offers same functionalities as MailChimp, you found one great alternative.

Pros

New MailerLite drag and drop mail editor is amazing! There are tons of block available for you to use. If you need header you just select header from dropdown menu and you are greeted with few general block. Every block is then easily customizable with tons of options which will certainly make your emails special. Recently they added quick survey block so you can ask your subsribers how much did they like your email on a scale from 1 to 10 so you no longer need to use any external source.

Cons

Custom fields are available but they offer only basic functionalites. I miss image tag and field desperately because I often send some personalized images and with MailerLite I need to use some other provider which offers that custom field. Also, their automation is not the best in the world. Few times some emails were sent when they souldnt be so I needed to apologise to my subscribers because folks at MailerLite screwed something up. I contacted their support and they didnt offer me nothing in return, just apologise.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Almost as good as Mailchimp

2018-10-09

Unfortunately, Mailchimp makes a much more compelling case, as its experience shows.

Pros

- Ease of use: The drag and drop interface in most sections means it's great for first-time user and veterans won't mind this way of composing newsletters, for example. - Integrations: It's easy to pair it with a WordPress blog and see it just work. - Lots of features: Since their earliest days, they only had email marketing. Now they've followed in Mailchimp's footsteps and introduced marketing automation, popups and landing pages.

Cons

- Very similar to Mailchimp, in terms of design, but still feels half-baked - Marketing automation features are nothing to write home about.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Michelle Simmons

best FREE email software

2019-01-08

However, with Mailchimp now offering many of the same features in their free plan, I might look into switching back... as they feel a bit more reliable in the long-term.

Pros

Not only does MailerLite let me send out beautiful newsletters, they also offer email drip-campagins (sequences) as well as landing pages/thank you pages for FREE.

Cons

The software has been buggy at times, where I go to send a newsletter and it can't access my list of contacts. Customer service always gets back to me quickly, to let me know that they are working on fixing the issues, but it happened more than once, so I'm worried about the long-term reliability.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more
Anonymous
(Internet company, 11-50 employees)

Difficult to choose, but this has great functionality!

2019-01-01

Pros

Everyone out there just uses Mailchimp. Up till now I haven't decided if this is any better, but their integrations, popups and landing pages are definitely nice to have!

Cons

Nothing really, maybe better onboarding, with making sure, you actually end up completely setting up the software. But it's also nice to not have something shoved down your throat and they let you explore yourself.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
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Mike Calabro

Verified Reviewer

Better than mailchimp

2018-05-29

Pros

Mailerlite is much easier to use than MailChimp. I have not compared it to other competitors though.

Cons

It is hard to grow your database with them because they require a double opt-in. Otherwise, I have not found anything that I don't like about it yet.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
MailerLite Reviews
MailerLite
Email marketing software for smart business
Read more