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Mailchimp vs Semrush Comparison
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Overview
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
$10/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$99.95/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,252
4,586
963
147
70
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this app4.7
5
4
3
2
1
887
358
34
2
6
- Value for money
- Ease of use
- Features
- Customer support
99%
would recommend this appPros
They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.
Pros
Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research.
SEMRush offers a wealth of insights for our Paid and Organic web efforts. We get advanced analytics on page and keyword performance, opportunities for improvement and much more.
In the end i just want to say that SEMrush is very good product and software for digital market. I would like to like to prefer to every person to use SEMrush who is working in digital marketing.
Cons
It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.
Cons
Compared to Ahrefs their link metric is weak which I think puts them in a bad state. Apart from this their overall User interface is a bit confusing but er get to used to it.
There were a few small features missing for me because I'm used to ahrefs but I wouldnt count that as a strike against the tool.
At times I get stuck while I do keywords research for any of my blogs and articles, and find difficult if not updated.
Key features
- Total features78
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Application Integration
- Archiving & Retention
- Assessment Management
- Auditing
- Automated Scheduling
- Automatic Notifications
- Benchmarking
- Built-In Database
- Business Intelligence
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Charting
- Click Tracking
- Collaboration Tools
- Commenting
- Content Management
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Branding
- Customizable Reporting
- Customizable Templates
- Data Import
- Data Import/Export
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Duplicate Detection
- Email Alerts
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Geotargeting
- Historical Analysis
- Ideation
- Keyword Tracking
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mind Maps
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Country
- Multi-Language
- Multi-Location
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Performance Reports
- Planning Tools
- Preview Functionality
- Prioritizing
- Progress Tracking
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Referral Source Tracking
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- SEO Management
- Scheduled Reporting
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Social Performance Management
- Subscription Management
- Tagging
- Task Management
- Team Calendars
- Template Management
- Third Party Integration
- To-Do List
- Trend Analysis
- Unsubscribe Database
- Usage Tracking
- Web Analytics
- Web Traffic Reporting
- Website Integration
- eCommerce Integration
- Total features63
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Application Integration
- Archiving & Retention
- Assessment Management
- Auditing
- Automated Scheduling
- Automatic Notifications
- Benchmarking
- Built-In Database
- Business Intelligence
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Charting
- Click Tracking
- Collaboration Tools
- Commenting
- Content Management
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Branding
- Customizable Reporting
- Customizable Templates
- Data Import
- Data Import/Export
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Duplicate Detection
- Email Alerts
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Geotargeting
- Historical Analysis
- Ideation
- Keyword Tracking
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mind Maps
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Country
- Multi-Language
- Multi-Location
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Performance Reports
- Planning Tools
- Preview Functionality
- Prioritizing
- Progress Tracking
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Referral Source Tracking
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- SEO Management
- Scheduled Reporting
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Social Performance Management
- Subscription Management
- Tagging
- Task Management
- Team Calendars
- Template Management
- Third Party Integration
- To-Do List
- Trend Analysis
- Unsubscribe Database
- Usage Tracking
- Web Analytics
- Web Traffic Reporting
- Website Integration
- eCommerce Integration
Integrations
- Total integrations1255
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations23
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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Mailchimp vs. Semrush
See how Mailchimp and Semrush stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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