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Mailchimp vs SendGrid Comparison

Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$14.95/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,345

4,642

979

150

71

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

259

137

28

17

32

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
Mailchimp helps me fulfill this, I love it's simplicity and easy to use software more than any others I have used.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.

Pros

It has been a solid service. There have been a few times I've had to get in touch with customer service for some help, and they were responsive and helpful.
The best part is the statistics you receive following an email campaign, you can view what % of users opened the email - superb for marketing.
They offer huge lengths of functionality to ensure mail stability, reliability and deliverability. Issues with deliverability are easily identified and resolved with their own tools.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

The contact calculation is confusing. Difficult to delete contacts, Extremely bad customer service experience.
This has been for invoices and payslips which are highly sensitive information to be missing or duplicated. It's made us look like fools repeatedly and our clients are furious.
We haven't had a response to urgent requests for over 4 days and our clients are furious.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features139
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Email Verification
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Syntax Check
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • Two-Factor Authentication
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features74
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Email Verification
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Syntax Check
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • Two-Factor Authentication
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1321
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations183
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp

MailChimp

Reviewed 2 years ago

Positive

Pros

We've used Mailchimp as a way to send newsletters across to various clients. Previously we were going through our outbound filter, which was causing issues with bulk mail

Cons

No complaints with software. The price is comparable to SendGrid, with a better UI

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp

The preferred method of mass email distribution.

Reviewed 7 months ago

Very positive. The product is very effective and well supported.

Pros

Mailchimp sets the standard for mass email campaigns. It is the primary resource for all email marketing.

Cons

Cost structure could be better. It is pricey when compared to Sendgrid, Constant Contact or other competitors.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp

Best Email Marketing Tool

Reviewed a year ago

In the last 2.5 years, I use this software. I have a good experience. It is good from other email marketing software like sendgrid etc.

Pros

This is the best email marketing software. I highly recommend Mailchimp for email marketing.

Cons

It uses only in free version 2k mails. performance data is slow. Bounce mail data do not clearly show.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Best Bulk Email Software

Reviewed 2 years ago

The overall experience is great and strongly recommend others to use at startup level.

Pros

Mailchimp helps to send the bulk email software to the newsletter subscribers an great ease. It also allows to send the bulk email without any charge at initial level.

Cons

It appears little bit costly as compared to the other software like SendGrid. Other than this there is no such cons in Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend8/10

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Mailchimp

Most popular free tool

Reviewed 3 years ago
Pros

Extremely easy to use and since usage is widespread easy to get assistance from people in the office. Free plan has a great number of functionalities.

Cons

Limited templates is the biggest drawback of this product compared to its competitors and power users generally migrate to other programs such as sendgrid.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp

OK but Cheaper Products out there

Reviewed a year ago

It's easy to use and design templates. The campaigns are easy to send and overall navigating is user f riendly but SendGrid is cheaper and let me upload my list without any problems.

Pros

I like how you can easily organize your database, tag your names and set up auto emails. I also like the ease of designing the templates.

Cons

I uploaded a mailing list and it froze my account only allowing me to use a "double opt-in" feature which I didn't like. Also very expensive for a list of over 5K names

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp

Good email marketing value for good price

Reviewed 3 years ago

We use MailChimp for creating company digests for the people who are interested in our organization's news (we do camps and there are many people who support our non-profit). Also, as I said above, it's good for follow-ups.

Pros

- MailChimp is convenient because it's very simple to use (drag&drop in the emails, numerous templates, and ease of navigation) - Marketing Automation is great and we use it for follow-up emails, creating chains of emails - Landing pages option, great for sign up for newsletter calls to action - GDPR-ready solutions - It integrates well with numerous third-party providers (for example, HubSpot)

Cons

- it can be more pricey than the other competitors on the market (for example, SendGrid), but at the same time, if you can afford MailChimp, you should go for it because of its convenience and features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Who knew monkey's delivered email?

Reviewed 3 years ago

My overall experience with MailChimp has been mostly positive. As long as you follow the laws for e-mail marketing and don't begin to shoot out random spam all over the place then you should be able to use this platform for your overall marketing needs. They have excellent tracking and delivery and the ability for you to send content to your customers that is both mobile and desktop ready is a big plus.

Pros

Mailchimp has some of the best sending rates in the e-mail marketing industry next to sendgrid and other service providers. I found that when I needed to get something sent to someone there was not fear or question if it was going to land in the spam unlike other popular marketing platforms.

Cons

There are many aspects of Mailchimp that are clunky such as the ability to create autoresponders, the ability to separate list, and the ability for you to make specific lead capture forms for custom websites. Their code can often be cumbersome to use, so be aware that you will need some time to find everything you need within their system when first setting up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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Mailchimp

Good at its price point - better alternatives for power users

Reviewed 3 years ago
Pros

Mailchimp is great for simple email lists, email marketing and marketing automation. The pricing is competitive, it has loads of integrations with other platforms and its quite easy to use.

Cons

For advanced users, mailchimp doesn't offer enough customisation and pricing can become expensive at high volumes. The email editor in other platforms (e.g. campaign monitor) is nicer to use, and platforms like SendGrid are much cheaper for those sending huge volumes of mail.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Great tool, automating can be difficult, rigid design

Reviewed 3 years ago
Pros

It is very simple to get professional looking emails sent to a wide range of people, and the price is definitely right when it's free for low volumes. It also has a great reports feature which enables us to see how many people are reading, interacting, and engaging with the emails.

Cons

The designs can be a bit rigid and not as customizable as I would like to have. Additionally, the are a very marketing-oriented service and not as friendly for more business-related tasks such as email followup for receipts, etc. For that, we use sendgrid.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

MailChimp definitely gives the competition a run for their money

Reviewed 2 years ago

MailChimp, from a developer's perspective, has been a real beacon of hope for me. Other services are either comparable, as far as integration goes, or just really drop the ball which make MailChimp my personal go-to for mailing list services. Their free tier is also quite generous which makes getting started that much easier on us developers.

Pros

I've used several services similar to MailChimp (SendGrid, Constant Contact, etc) but MailChimp is by far one of the more up-to-date services in this category. The competition felt very far behind as far as aesthetics and functionality are concerned and MailChimp simply excels at being fresh and on top of it's game. This, to me, is the best part of MailChimp but their ability to manage lists and groups within their account area is quite a crucial piece that is invaluable when it comes to email campaigns.

Cons

Some of the semantics used by MailChimp can sometimes make things difficult to get back into if you haven't logged in in a little while. Like similar services I also feel like templating in MailChimp is a bit clunky and can also be quite confusing getting started. Once you are well adjusted in MailChimp, though, everything is quite understandable and easy to maneuver.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend9/10

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