Mailchimp vs SendGrid Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Nathan LeDuc

MailChimp

2019-01-15

Positive

Pros

We've used Mailchimp as a way to send newsletters across to various clients. Previously we were going through our outbound filter, which was causing issues with bulk mail

Cons

The price is comparable to SendGrid, with a better UI

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Ashok Kumar Pandit

Best Bulk Email Software

2019-03-18

The overall experience is great and strongly recommend others to use at startup level.

Pros

Mailchimp helps to send the bulk email software to the newsletter subscribers an great ease. It also allows to send the bulk email without any charge at initial level.

Cons

It appears little bit costly as compared to the other software like SendGrid. Other than this there is no such cons in Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sidharth Seekond

Verified Reviewer

Most popular free tool

2018-10-10

Pros

Extremely easy to use and since usage is widespread easy to get assistance from people in the office. Free plan has a great number of functionalities.

Cons

Limited templates is the biggest drawback of this product compared to its competitors and power users generally migrate to other programs such as sendgrid.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Sumeet Mahendra

No emailing tool is better than Mailchimp

2018-12-16

I really like Mailchimp and it's a significant tool for everybusiness, particulary during festive seasons.

Pros

It has all the features one needed for the successful email campaign. We love those blocks and it's a high deliverability rate. There's a very high number of available integrations which makes it a must have tool for every small and big business.

Cons

Seondly, in comparison to SendGrid or ConstantContact their pricing is quite high.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Alexander Gimon

Good email marketing value for good price

2018-08-08

We use MailChimp for creating company digests for the people who are interested in our organization's news (we do camps and there are many people who support our non-profit). Also, as I said above, it's good for follow-ups.

Pros

- MailChimp is convenient because it's very simple to use (drag&drop in the emails, numerous templates, and ease of navigation) - Marketing Automation is great and we use it for follow-up emails, creating chains of emails - Landing pages option, great for sign up for newsletter calls to action - GDPR-ready solutions - It integrates well with numerous third-party providers (for example, HubSpot)

Cons

- it can be more pricey than the other competitors on the market (for example, SendGrid), but at the same time, if you can afford MailChimp, you should go for it because of its convenience and features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Good at its price point - better alternatives for power users

2018-08-21

Pros

Mailchimp is great for simple email lists, email marketing and marketing automation. The pricing is competitive, it has loads of integrations with other platforms and its quite easy to use.

Cons

The email editor in other platforms (e.g. campaign monitor) is nicer to use, and platforms like SendGrid are much cheaper for those sending huge volumes of mail.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Isaac Wittenstein

Great tool, automating can be difficult, rigid design

2018-05-02

Pros

It is very simple to get professional looking emails sent to a wide range of people, and the price is definitely right when it's free for low volumes. It also has a great reports feature which enables us to see how many people are reading, interacting, and engaging with the emails.

Cons

For that, we use sendgrid.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Luis Rivera Jr. MS, LMT

Who knew monkey's delivered email?

2018-09-12

My overall experience with MailChimp has been mostly positive. As long as you follow the laws for e-mail marketing and don't begin to shoot out random spam all over the place then you should be able to use this platform for your overall marketing needs. They have excellent tracking and delivery and the ability for you to send content to your customers that is both mobile and desktop ready is a big plus.

Pros

Mailchimp has some of the best sending rates in the e-mail marketing industry next to sendgrid and other service providers.

Cons

There are many aspects of Mailchimp that are clunky such as the ability to create autoresponders, the ability to separate list, and the ability for you to make specific lead capture forms for custom websites. Their code can often be cumbersome to use, so be aware that you will need some time to find everything you need within their system when first setting up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jesse Jaeger

MailChimp definitely gives the competition a run for their money

2018-11-27

MailChimp, from a developer's perspective, has been a real beacon of hope for me. Other services are either comparable, as far as integration goes, or just really drop the ball which make MailChimp my personal go-to for mailing list services. Their free tier is also quite generous which makes getting started that much easier on us developers.

Pros

I've used several services similar to MailChimp (SendGrid, Constant Contact, etc) but MailChimp is by far one of the more up-to-date services in this category.

Cons

Some of the semantics used by MailChimp can sometimes make things difficult to get back into if you haven't logged in in a little while. Like similar services I also feel like templating in MailChimp is a bit clunky and can also be quite confusing getting started. Once you are well adjusted in MailChimp, though, everything is quite understandable and easy to maneuver.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Steve Boost

Sendgrid - sending emails

2018-11-20

Pros

Love the pricing and value you get. Its served my little business well. I enjoy it a lot

Cons

It works well for what you pay. Mailchimp is awesome but expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Anonymous
A verified reviewer

Wonderful experience

2018-05-07

Pros

Sendgrid has the most robust API that you can connect to your apps. Super handy for sending transactional emails. Great customer service.

Cons

No free options (unless you're grandfathered in from an old plan), marketing emails are pretty barebones and featureless, especially compared to something like mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Anonymous
A verified reviewer

Easy to implement for process automation.

2018-06-27

Pros

We don't use sendgrid as a marketing tool, but rather as the email backend for our customer interface to send them notifications. For this purpose, it does a great job, was easy to set up, and has had no issue keeping track of activity and generating emails to the correct users.

Cons

It is a bit complicated on the front end at first when compared to mailchimp, but it does offer some additional customizations which is nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Dean Maloney

SendGrid Review

2018-09-30

Overall, SendGrid is a high-value software with a great simplistic way about it. However, I think they are severely lacking in other areas such as reporting and confusing pricing model.

Pros

This software is great for creating custom designs and importing HTML for experience coders. The greatest feature about this tool is list segmentation. They make it very simple to segment your lists in a very strategic way.

Cons

This software has very poor reporting stats comparable to their competitors such as MailChimp, ConstantContact and Vertical Response.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Marc Schipperheyn

Verified Reviewer

SendGrid not for the faint of heart

2014-07-22

Checking the same list with MailChimp we found that MailChimp warned us about the quality issues before sending, allowing us to clean the list, and SendGrid just closed our account after sending and running into high bounce rates.

Pros

Cheap

Cons

* Easy to make mistakes * When you do, they suspend your account and you get to deal with the stern customer department

Source: GetApp
10 of 14 people found this review helpful
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Anonymous
A verified reviewer
Verified Reviewer

Good Product, Excellent Documentation

2018-05-18

Pros

As a developer, the importance of clear well-written documentation cannot be overstated. In my opinion, SendGrid's documentation is one of their best assets.

Cons

SendGrid definitely excels as an email deliverability platform for applications, but their offering for email marketing when compared to the likes of MailChimp, ActiveCampaign and, etc. leaves a lot to be desired.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Pamela Gac

Good tool with some lacks.

2018-08-22

We firstly used MailChimp but, as a startup, we can't afford its costs so we decided to turn to Sendgrid that is really convenient.

Pros

Sendgrid is a convenient and reliable email delivery software. It offers the possibility to manage huge contact lists and to have a custom IP. Its delivery rate is really high. Sendgrid monitor and offer a lot of statistics related to each campaign you sent. It also provides the overall performance of the various campaigns. All the lists are easy to manage and segment. You can also do A/B testing.

Cons

The standard templates are really basic. When you try to lay your own template out you might face with many configurations problems. In particular if you start creating a layout using the "Design" tool and then you want to customize some aspects through the HTML editor you may lost many information and your changes may be irreversible. No automation or email journey function to easily organise and manage multiple submissions over time

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Anonymous
A verified reviewer

Simple answer to programmatic emailing

2018-06-22

Pros

Super simple to set up - documentation was pretty clear, and we were able to hook up our email domain to their systems in 15 min. We use them for simple transactional emails, and haven't had any deliverability issues.

Cons

We would switch our Mailchimp marketing emails to them if their UI editing and management tools were as robust - but they seem to making nice improvements in this area, so maybe that will come sooner than we realize :)

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Elisa Palombo

Good and convenient with a high rate of delivered emails!

2018-10-14

I previously used MailChimp but it has become too expensive so I started using Sendgrid and I am looking at its improvements every day.

Pros

Useful email marketing tool to send marketing emails and analyze their results. You can easily set up a campaign using the email templates available on the platform or creating your custom ones. The email editor offers two option: design and code. The design editor allows creating custom layouts by dragging and dropping the modules available on Sendgrid, whilst the code editor offers the opportunity to personalize your templates writing your html code. The A/B testing function offers the possibility to test different titles, copy and images to check the most performing ones. Test email and schedule features available. Report and insights accurate and detailed. You can check different views according to different devices in real time. On the left side of the main page, you can constantly check your reputation according to the email you’ve sent and the percentage of bounced emails and the ones marked as spam. It is really convenient.

Cons

By switching from design editor to code editor and back again, at any variation you will lose all your previous work.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more
Shikhil Sharma

Amazing product! Delivers emails right in the inbox

2017-09-12

- Email sending - Reliable delivery of emails - Spam rate score calculations - Automation of campaigns - Integrations with other tools

Pros

We started to use SendGrid after MailChimp stopped it's free plan.

Cons

The dashboard UI could be better. Sometimes the color is so light that it is just difficult to read the back-end. But that's about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SendGrid Reviews
SendGrid
Email Delivery. Simplified.
Read more