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SendGrid

Email Delivery. Simplified.

Last updated: March 2025

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Table of Contents

SendGrid - 2025 Pricing, Features, Reviews & Alternatives

What is SendGrid?

The Twilio SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, Twilio SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, Twilio SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. Twilio SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Twilio SendGrid is the email delivery platform of choice for leading companies, including Uber, Airbnb, Spotify, and Blue Apron. Twilio SendGrid delivers more than 148B emails per month for small to enterprise-level companies.

Whether you're sending 100 emails or billions of emails per month, Twilio SendGrid's infrastructure is ready to scale and meet the demand at any moment.

Benefits of using SendGrid

Twilio SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.

Starting from

Per month

view pricing plans

start trial

SendGrid’s pros and cons based on 750 verified reviews

To identify what users like and dislike about SendGrid, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 750 verified reviews

Easy Email API Integration

90% of reviewers feel positive about SendGrid's Email API. Users appreciate the simple and well-documented API, which supports multiple programming languages and allows for quick integration into applications. They find it reliable for sending transactional emails and value the comprehensive documentation and support available.

See related user reviews

“SendGrid enabled my team to build in email sending capabilities in to our applications within a very short period of time through a very simple API integration.”

Ramindu Deshapriya

Software Technical Lead

“SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications.”

Himanshu Verma

Senior software developer

Effective Email Marketing Tools

87% of reviewers feel positive about SendGrid's email marketing capabilities. Users highlight features like email list segmentation, automated marketing emails, and detailed analytics. They find it useful for sending personalized mass emails and appreciate the platform's ability to handle large volumes of emails efficiently.

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“The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a significant impact on our overall sales conversion workflow. ”

Ava Tucker

Marketing Operations Analyst

“SendGrid is the best platform available for sending large amount of emails to your customers, clients, and all other persons related to your business.”

Sneha Santhosh

Payroll Associate

Simple Setup Process

87% of reviewers feel positive about SendGrid's setup process. Users report that the platform is easy to configure and deploy, with helpful online manuals and support. They find the initial setup manageable and appreciate the user-friendly interface and quick configuration options.

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“They provide some handy online manuals to get you started, as well as a variety of configurable options to make sure the device is suitable for you.”

Nurul Aishah Ghazali

Personal Banker

“Getting set up and implementing Sendgrid has been easy to do, we've used it throughout all web apps that we build and it's been rock solid.”

Scott Robinson

Developer

Comprehensive API Integration

86% of reviewers feel positive about SendGrid's API integration. Users value the extensive and versatile API, which allows for deep integration with various platforms and services. They appreciate the ease of use and the ability to automate workflows and sync data seamlessly.

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“From personal point of view, SendGrid API provides a ton of features to integrate and use the service in a variety of innovative ways to get your job done.”

Siddhant Sharma

“Easy integration with Hubspot and API that enables you to sync data in an instant between tools;”

Pedro Azevedo

Marketing and Growth Ops

Seamless Integration with Various Platforms

85% of reviewers feel positive about SendGrid's integration ease. Users find it straightforward to integrate with different programming languages and platforms, including popular ones like NodeJS, Python, and WordPress. They appreciate the out-of-the-box integration libraries and the low ongoing maintenance required.

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“it has easy-to-integrate sdk for developers like me using several languages like nodeJS and python or php. ”

dan vincent tagailo

Fullstack Web developer

“Incredibly easy integration of SendGrid into our application with the community developed library for python.”

Chris Hurt

Software Engineer

Frequent Account Suspensions

84% of reviewers feel negative about SendGrid's account management. Users report issues with accounts being suspended or deactivated without clear explanations. They find the support process slow and frustrating, often taking weeks to resolve account-related problems.

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“The service for sending emails bans their users for sending emails, and then you have to open a support ticket to reactivate your account which takes almost 2 weeks to get an initial response.”

Amirala Masoomi

CTO

“Our account was locked with no explanation before we could log in for the first time (please understand, we were banned before we could ever try the actual service) and there is no explanation given, and no way to contact the company.”

Ritchie Nelson

CEO

Problems with Shared IP Addresses

84% of reviewers feel negative about SendGrid's IP address management. Users experience poor email deliverability due to shared IP addresses being blacklisted. They find the only solution offered is upgrading to a costly dedicated IP, which is not feasible for all users.

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“When using a shared IP, deliverability to Microsoft hosted email addresses is really bad, most emails sent to Outlook or Microsoft 365 organizations end classified as SPAM and the only workaround withing SendGrid is to have a higher cost plan with dedicated IP addresses, having to build the IP reputation from scratch.”

Emiliano Sandler Brunstein

CTO

“Poor deliverability due to ip address being on spam lists and when requesting support the only fix according to sendgrid was for us to spend a fortune in dedicated IP address.”

Tony Biviano

CEO

Slow and Ineffective Support

67% of reviewers feel negative about SendGrid's messaging support. Users report long response times and unhelpful customer service. They find it difficult to get issues resolved promptly and are often frustrated by the lack of effective communication from the support team.

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“It's also frustrating how they just ignore customer issues like this, all I want is a simple way to switch between code and design view and they won't even respond to me when I ask about it.”

Jeremy Luzzi

Developer

“Customer support took 25 DAYS to respond to my initial ticket, then cut me off 6 days later (no warnings, no recourse, just shut down).”

Daniel Klein

Owner

Ineffective Spam Management

57% of reviewers feel negative about SendGrid's spam management. Users report that emails often end up in spam folders, and there is no clear way to monitor or improve deliverability. They find it challenging to troubleshoot and resolve spam-related issues.

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“Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing platforms we found the drop due to sendgrid only.”

Dheeraj Mehndiratta

Founder

“Mails start reaching SPAM box after some time and there is no clear way to analyse how many email are reaching to inbox.”

Deepa Kumari

Campaign Specialist

Frequent Technical Issues

55% of reviewers feel negative about SendGrid's issue management. Users encounter various technical problems, including random errors and bugs. They find the platform unreliable at times and are dissatisfied with the lack of timely updates and resolutions for ongoing issues.

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“Ever since last September, we've had about a 1% error rate with Sendgrid due to random 406 errors.”

Shuhan Bao

Chief Product Officer

“I can't count how many times I've come across glitches. And user glitches that lasted months!”

Joel Harrison

Founder, Solopreneur

SendGrid's key features

Most critical features, based on insights from SendGrid users:

API

4.6

(56)

Simple Mail Transfer Protocol (SMTP)

4.7

(50)

Campaign Scheduling

4.4

(26)

Domain Check

4.5

(18)

Threat Response

4.2

(5)

All SendGrid features

Features rating:

4.1

(750)

Real-Time Reporting

3.0

(4)

Customizable Templates

3.7

(7)

Syntax Check

3.8

(4)

Single Email Verification

5.0

(1)

Communication Management

3.8

(4)

Click Tracking

4.4

(10)

Chat/Messaging

3.0

(2)

Catch-all Server Detection

3.5

(4)

Disposable Email Detection

5.0

(6)

Real-Time Monitoring

1.0

(1)

Reporting & Statistics

4.5

(2)

Response Management

3.4

(5)

Email Tracking

4.1

(11)

Threat Protection

5.0

(1)

Inbox Management

5.0

(3)

Location Tracking

3.5

(2)

Mobile Optimization

4.2

(63)

Email Campaign Management

4.3

(107)

Reporting/Analytics

4.1

(35)

Template Management

3.7

(9)

Email Monitoring

4.2

(38)

Email Distribution

4.4

(58)

Customizable Fields

4.1

(34)

Alerts/Notifications

3.9

(7)

Email Management

4.3

(16)

Email Marketing

4.3

(43)

Dynamic Content

3.8

(5)

Campaign Analytics

3.6

(21)

Contact Management

3.9

(27)

Engagement Tracking

3.9

(35)

List Management

3.9

(50)

Email Templates

3.9

(7)

Forms Creation & Design

4.4

(16)

Customer Segmentation

3.8

(5)

Spam Blocker

3.9

(38)

CAN-SPAM Compliance

4.2

(38)

Landing Pages/Web Forms

3.6

(8)

Drag & Drop

4.7

(3)

Campaign Management

3.7

(9)

Geolocation

4.8

(4)

Contact Database

3.9

(50)

Event Triggered Actions

4.2

(9)

Real-Time Data

4.0

(1)

Drip Campaigns

4.3

(3)

Search/Filter

3.2

(6)

Customizable Branding

4.0

(8)

Team Management

4.2

(5)

Image Library

4.3

(3)

Real-Time Notifications

3.5

(2)

WYSIWYG Editor

3.3

(6)

A/B Testing

2.5

(2)

Whitelisting/Blacklisting

3.3

(4)

Unsubscribe Database

(0)

Audience Targeting

2.0

(1)

Autoresponders

(0)

Campaign Segmentation

3.0

(2)

Customer History

(0)

Subscription Management

(0)

Dashboard

5.0

(1)

Spam Analysis

(0)

SMS Messaging

(0)

Data Recovery

3.7

(3)

Signature Management

1.0

(1)

Delivery Tracking

(0)

Routing

1.0

(1)

Email Filtering

5.0

(1)

Mailing List Management

5.0

(1)

Message Personalization

(0)

Monitoring

3.5

(2)

Multiple User Accounts

(0)

Queue Management

4.5

(2)

Real-Time Analytics

(0)

SendGrid awards

Email Verification Tools

SendGrid alternatives

SendGrid

4.2

(750)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.1

Value for Money

4.0

Customer Support

3.8

Brevo

4.6

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

SendGrid pricing

Value for money rating:

4.0

Starting from

Per month

Usage Based

Pricing details

Subscription

Free trial

Free plan

Pricing range

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start trial

SendGrid integrations (327)

Integrations rated by users

We looked through 750 user reviews, to identify which products are mentioned as SendGrid integrations, and what is the users perception.

Twilio

Integration rating: 4.8 (4)

“Along with email notifications, our customers get SMS alerts, and can manage gift certificates through SMS, when they do, they get an email notification through SendGrid.”

“SMS and email delivery for various marketing campaigns and authentication. ”

Fernando Del Valle

CTO and General Manager

1/2

WordPress

Integration rating: 4.7 (6)

“The integration allows seamless contact form submission management but the set up was difficult”

Shiva Pabba

Marketing Manager

Google Analytics 360

Integration rating: 4.7 (6)

“By implementing these services, it is possible to execute a proper job with the help of the API.”

Orianne Guillory

Specialist Marketing

GetResponse

Integration rating: 5.0 (1)

“Using SendGrid API for certain automations in GetResponse email marketing campaign.”

Jose J Garrido

CTO

Mailjet

Integration rating: 5.0 (1)

“Using SendGrid API's with email delivery for specific marketing campaigns in our Mailjet accounts”

Jose J Garrido

CTO

Brevo

Integration rating: 5.0 (1)

“We use SendGrid API's with certain SendinBlue email marketing campaigns that we need to track outside of SendinBlue.”

Jose J Garrido

CTO

Trello

Integration rating: 4.0 (1)

“Inbound leads are managed through a trello board, it's tricky to integrate but works really well once done.”

Fernando Del Valle

CTO and General Manager

BlueMail

Integration rating: 5.0 (1)

“We use SendGrid SMTP relay with our BlueMail email accounts for better email deliverability.”

Jose J Garrido

CTO

Microsoft Outlook

Integration rating: 5.0 (1)

“I use SendGrid SMTP relay in outgoing server settings of my email's accounts in Outlook.”

Jose J Garrido

CTO

Segment

Integration rating: 3.0 (2)

IBM Cognos Analytics

Integration rating: 5.0 (1)

memoQ TMS

Integration rating: 5.0 (1)

Zoho CRM

Integration rating: 5.0 (1)

Unbounce

Integration rating: 5.0 (1)

EnvisionNow

Integration rating: 4.0 (1)

QuickMail

Integration rating: 5.0 (1)

Webflow

Integration rating: 5.0 (1)

Yahoo Mail

Integration rating: 5.0 (1)

SurveyMonkey

Integration rating: 5.0 (1)

Amplitude

Integration rating: 5.0 (1)

Kit

Integration rating: 5.0 (1)

Adobe Analytics

Integration rating: 5.0 (1)

Firebase

Integration rating: 5.0 (1)

Applied Epic

Integration rating: 5.0 (1)

Slack

Integration rating: 5.0 (1)

SendGrid support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

24/7 (Live rep)

Email/Help Desk

Phone Support

Knowledge Base

Chat

Training options

Documentation

Webinars

Videos

SendGrid reviews

Overall rating

4.2

750

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.2/10

Rating distribution

406

217

Pros

“It has a really good transactional API and the dynamic template is nice and easy to use. Ruby gem for SendGrid is good as well.”

Suman K.

Software Engineer

“What I love the most about, Sendgrid emails is that they are not spammed when they reach their target's mail box and are always marked as important.”

Andrew W.

Software Engineer

“The built in tracking is quite nice and they make it very easy to configure. Knowing not only opens/clicks but unique values was great.”

Verified reviewer

Anonymity request

Cons

“I tried for 2 weeks to get in touch with them (trouble tickets, emails, and phone calls) and never got a reply to anything. This is a TERRIBLE company to do business with.”

Daniel K.

Owner

“Service is terrible lodged a customer service request replied quickly with useless information then didn't hear from them for 4 days.”

Tony B.

CEO

“When complaining to Sendgrid I spoke with several people who were empathic to my frustrations about the program no longer working as it should.”

Charles W.

Owner

Read all reviews

SendGrid FAQs

Q. What type of pricing plans does SendGrid offer?

SendGrid has the following pricing plans:
Starting from: $15.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

Q. Who are the typical users of SendGrid?

SendGrid has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does SendGrid support?

SendGrid supports the following languages:
English

Q. Does SendGrid support mobile devices?

SendGrid supports the following devices:
iPhone

Q. Does SendGrid offer an API?

Yes, SendGrid has an API available for use.

Q. What other apps does SendGrid integrate with?

SendGrid integrates with the following applications:
Google Analytics 360

Q. What level of support does SendGrid offer?

SendGrid offers the following support options:
FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Phone Support, Knowledge Base, Chat