Mailchimp vs TargetBay

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

Birdeye

Yotpo

PowerReviews

Compare Mailchimp and TargetBay based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

A/B Testing

Abandoned Cart Saver

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

GDPR Compliance

Generative AI

Geolocation

Geotargeting

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Mailchimp

Android

Web-based

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Automotive Salesman

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

Youth Pastor

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pastor

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Owner

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

Freelance Web Developer

Their dedication to improvement is a positive sign for the company. There is a reason that they are the industry standard.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.

Professor

The templates are great and quite efficient. It's really easy to set up a campaign and the option to make a landing page right there is awesome.

Editor 

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

Marketing

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Data Analyst 

Very confusing,  very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Mailchimp a great email marketing tool

I like the ease of use of this software and how you send 2000 emails for free before you transfer to a paid membership. They are a great company and have been in business for years.

Business manager

I love to use mailchimp for email marketing most especiallly when i want to generate lead. THEIR Landing page is superb.

Senior Software Engineer

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

head of operations

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

Customer service 

The easy to read interface and the ease of printing. The hospitality from customer service is great.

Mailchimp screenshot

Mailchimp screenshot: Monitor click performance with reports on average open and click rates

Mailchimp screenshot: Track performance with reports and summaries on any device

Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings

Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

PowerReviews is a reviews management software that lets brands and retailers collect, display and syndicate customer ratings or reviews, and answer customer questions. It helps reach customers at the moment of purchase and help to drive traffic, increase sales and create actionable insights.

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

TargetBay is an eCommerce personalization tool that performs customer behavioral analysis in order to engage & target customers, and encourage repeat visits

Commenting/Notes

Feedback Management

Loyalty Program

Multi-Channel Marketing

Personalization

Product Recommendations

Promotions Management

Ratings/Reviews

Recommendations

Reminders

Reporting & Statistics

Response Management

Review Monitoring

Review Notification

Reviews Management

SEO Management

Shopping Cart

Templates

TargetBay

Love the analytics that show the results of any campaign we do. They also have great customer service if I ever need help.

Business owner

Very easy to use on the backend and has many different ways to reach our customers. We like the ability to approved our customers reviews.

Senior Marketing Manager

Easy to use and very effective at capturing a high volume of reviews. Targetbay customer service and development teams are fabulous to work with.

Marketing Manager 

I have been the most impressed with the customer service and the customization this company offers. The team at TargetBay goes above and beyond to make sure we are satisfied with the product.

Marketing Coordinator 

The easy-to-use templates and great customer service. You are able to get in contact with someone and a real person in minutes to help resolve issues you may face.

The cost of their services is also very affordable, making them a great choice for businesses of all sizes.

I have received excellent support from Senthil. Whenever anything is required, he is very quick to reply and issue resolved in a timely manner.

This in no way is a reflection of faulty or inferior product, it's something I found challenging as I didn't have the time or staff to become proficient in creating email campaigns.

Team

You feel at home, like family, like they mean the world to you and you mean the world to them. TargetBay excels beyond your imagination in this department.

Marketing Consultant

TargetBay is a MUST have for anyone with a business on Shopify. It will definitely help drive sales and provide a strong return on investment.

Director Ecommerce

Easy integration with BigCommerce. Great on-boarding process.

Mailchimp vs TargetBay Comparison (2026)

Mailchimp vs TargetBay Comparison (2026)

Mailchimp

TargetBay

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives