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Mailchimp vs Thinkific Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Thinkific is an online course platform that allows users to create, market, & sell courses on their own branded websites...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.1K

5K

1K

159

76

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

153

5

4

3

2

1

98

41

9

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Thikific is really easy to use even if you are not a technological boffin. It has great features and the support is awesome.
My experience has been fantastic to be honest and I intend to continue using it further.
I'm not tech savy so this program fit like a glove. Thank you so much for your committment to helping others by creating an incredibly user friendly and highly functional program.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

But the uploading can be quite slow and my speed is 160mbps. So, I doubt it's my problem.
I have given them all of the feed back given here but they do not take any action. Waiting at least a day for an answer is totally unacceptable.
There's nothing that stands out as a real negative.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review13 days ago

Key features

  • Total features134
  • @mentions
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio/Video Recording
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Bite-Sized Learning
  • Blended Learning
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Certification & Licensing
  • Certification Management
  • Channel Management
  • Class Scheduling
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Contact Database
  • Content Library
  • Content Management
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Management
  • Course Publishing
  • Course Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discussions / Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Engagement
  • Employee Portal
  • Employee Profiles
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Gradebook
  • Image Library
  • Instructor-Led Courses
  • Interaction Tracking
  • Interactive Content
  • Interactive Learning
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Membership Management
  • Mentorship
  • Mobile Access
  • Mobile Learning
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Progress Reports
  • Progress Tracking
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self-Learning
  • Self-Service Content Curation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Storyboarding
  • Student Information/Records
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Synchronous Learning
  • Tagging
  • Team Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • To-Do List
  • Training Administration
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • eLearning Companies
  • Total features87
  • @mentions
  • AB Testing
  • API
  • Academic/Education
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio/Video Recording
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Bite-Sized Learning
  • Blended Learning
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Certification & Licensing
  • Certification Management
  • Channel Management
  • Class Scheduling
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Contact Database
  • Content Library
  • Content Management
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Management
  • Course Publishing
  • Course Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discussions / Forums
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Engagement
  • Employee Portal
  • Employee Profiles
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • For iPad Devices
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Gradebook
  • Image Library
  • Instructor-Led Courses
  • Interaction Tracking
  • Interactive Content
  • Interactive Learning
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Membership Management
  • Mentorship
  • Mobile Access
  • Mobile Learning
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Progress Reports
  • Progress Tracking
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self-Learning
  • Self-Service Content Curation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Storyboarding
  • Student Information/Records
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Synchronous Learning
  • Tagging
  • Team Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • To-Do List
  • Training Administration
  • Training Management
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • eLearning Companies

Integrations

  • Total integrations1652
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations45
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Thinkific logo

Thinkific

Fun and Flexible Course Platform

Reviewed 10 months ago

I found Thinkific to be very satisfying. I had everything I needed to launch a single course on the free plan (one free single course), but I was looking for a fully-integrate funnel solution, so I went with a competitor that had that feature. But this will be very good for most users.

Pros

It is very easy to get up and running with Thinkific. The course templates are a breeze to edit; users can easily see how to add and edit content, and the presentation is slick and professional.

Cons

Thinkific does not have an integrated email marketing feature, but users can connect MailChimp, et al., with Zapier. The design templates look okay until the user starts to change fonts and adds more content, then they start to look like a Wordpress template. Not bad, but not slick.