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Mailchimp vs Thinkific Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Thinkific is an online course platform that allows users to create, market, & sell courses on their own branded websites...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,370

4,655

981

152

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

86

32

7

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

I'm not tech savy so this program fit like a glove. Thank you so much for your committment to helping others by creating an incredibly user friendly and highly functional program.
I appreciate the outstanding product, fair prices, ease of interface and ability to easily build and delivery QUALITY courses. I haven't required customer service (that's a good sign!).
My experience has been fantastic to be honest and I intend to continue using it further.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

But the uploading can be quite slow and my speed is 160mbps. So, I doubt it's my problem.
I have given them all of the feed back given here but they do not take any action. Waiting at least a day for an answer is totally unacceptable.
There's nothing that stands out as a real negative.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features140
  • AB Testing
  • API
  • Academic/Education
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio/Video Recording
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Backup
  • Behavior Analytics
  • Behavioral Targeting
  • Blended Learning
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Certification & Licensing
  • Channel Management
  • Class Scheduling
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Management
  • Course Publishing
  • Course Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Engagement
  • Employee Profiles
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Triggered Actions
  • Feedback Management
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Instructor-Led Courses
  • Interaction Tracking
  • Interactive Content
  • Interactive Learning
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Mobile Access
  • Mobile Learning
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple Format Support
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forums
  • Order Management
  • Order Processing
  • Order Tracking
  • PCI Compliance
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Price / Margin Management
  • Progress Reports
  • Progress Tracking
  • Promotions Management
  • Purchasing & Receiving
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring/Subscription Billing
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self-Learning
  • Self-Paced Courses
  • Self-Service Content Curation
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Synchronous Learning
  • Team Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Video Conferencing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • eLearning Companies
  • Total features84
  • AB Testing
  • API
  • Academic/Education
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Asynchronous Learning
  • Audience Targeting
  • Audio/Video Recording
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Backup
  • Behavior Analytics
  • Behavioral Targeting
  • Blended Learning
  • Built-in Course Authoring
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Certification & Licensing
  • Channel Management
  • Class Scheduling
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Corporate/Business
  • Course Authoring
  • Course Management
  • Course Publishing
  • Course Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Engagement
  • Employee Profiles
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Triggered Actions
  • Feedback Management
  • Form Builder
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Instructor-Led Courses
  • Interaction Tracking
  • Interactive Content
  • Interactive Learning
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Learner Portal
  • Learning Management
  • Learning Paths/Tracks
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Mobile Access
  • Mobile Learning
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple Format Support
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forums
  • Order Management
  • Order Processing
  • Order Tracking
  • PCI Compliance
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Price / Margin Management
  • Progress Reports
  • Progress Tracking
  • Promotions Management
  • Purchasing & Receiving
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring/Subscription Billing
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self-Learning
  • Self-Paced Courses
  • Self-Service Content Curation
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Learning
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Synchronous Learning
  • Team Management
  • Template Management
  • Tests/Assessments
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Video Conferencing
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • eLearning Companies

Integrations

  • Total integrations1387
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier