Thinkific Pricing, Features, Reviews & Comparison of Alternatives


Create, market and sell online courses with Thinkific

4.59/5 (49 reviews)

Thinkific overview

Thinkific allows users to design, create and deliver courses on their own branded websites. The solution offers drag and drop themes which are fully customizable to match the look and feel of the company. Users can also dive in with full access to HTML and CSS.

Thinkific supports various file types, including PDF, audio, video, html, surveys, quizzes, and external resources such as Articulate, Storyline, Typeform and more. Lessons can be created entirely from audio or video files, and items such as handouts can be made available for students to download directly from within the course.

Thinkific lets users enroll students and track their progress, with comprehensive reporting and the option for pass/fail assessments, and has full e-commerce functionality. The option to drip release course content ensures that students on monthly subscriptions will have a reason to keep returning to their courses.

Support for multiple software integrations and plugins gives users access to analytics, advertising, automatic course content translation, marketing automation and more. Thinkific's user-friendly format is optimized for every platform and device so that students can follow along from anywhere in the world.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Thinkific screenshot: Thinkific's drag and drop themes are fully customizable to match the look and feel of the companyWelcome to Thinkific - The best online course platform out there!Thinkific screenshot: Take full control over site design, content, course pricing, student information, and moreThinkific screenshot: Thinkific's progress reports show how students' course completion over various time periodsThinkific screenshot: Students are able to review courses on ThinkificThinkific screenshot: Thinkific allows users to reorder their courses to highlight which they wish to be seen firstThinkific screenshot: Users can set up both site admins and affiliates with ThinkificThinkific screenshot: Thinkific's user segmentation can be used in conjunction with mass emailing to target emails to the relevant students

Thinkific reviews

Value for money
Ease of use
Customer support
Linda Hill

With Thinkific as our Platform, we have successfully launched three very different online courses.

Used daily for 6-12 months
Reviewed 2017-12-07
Review Source: Capterra

We are at the beginning stages of offering a high quality course to students from around the world.We researched many Platforms before choosing Thinkific. We love that Thinkific is Canadian. We love the journey that students take from first encountering the site landing page, going to the course landing page and then immersing themselves in the course. I appreciate the helpful support from the Thinkific team. They do a great job of answering our many questions. I am fortunate that Thinkific rebuilt their course editing software quite soon after we began developing our course. Their new software is quite easy to use and easy to revise. I really like their flat-rate monthly subscription fee with no hidden costs.

Read the full review

Anne Zarraonandia

Thinkific is everything you need to publish online courses. There are different levels , even FREE!

Used weekly for 6-12 months
Reviewed 2017-11-09
Review Source: Capterra

It allows a person to publish an online course and customize everything, including the price you sell it for. Thinkific has everything you need to be successful. AND they offer lots of webinars and training as you need! I look forward to using it more as I grow my online publishing business!I like that it is customizable. I like that Thinkific offers lots of webinars and help with all aspects of publishing online courses. It allows a couple ways to collect money for your courses. They spell out exactly what to do! For a newbie like me, I began setting things up months ago while I was working on my course. As I completed it, I began uploading the lectures and made some changes to my text and landing page and other info. Easy to make it your own. I am happy with how professional it all looks. Now I will get busy with the marketing end and Thinkific can help with info about that too! Customer service is awesome and they reach out frequently to see what they can do to guide you! I highly recommend this solution for getting an online course published. I am at the entry level, but am testing the waters until I need to go further and unlock more features.

Read the full review

Dan Winter

Good for small, basic needs

Used daily for 6-12 months
Reviewed 2017-08-15
Review Source: Capterra

Value for the money, attractive front end with little effort.The way Thinkific presents content, from landing page to course completion page, is beautiful and appealing to the user. There are ample ways to connect with the user through various integrations if desired. It's also useful that you can customize the branding and even your own site theme if you have the available resources to do so! After switching from a sub-par LMS, our users are more engaged and more excited about signing in to consume our courses.

Read the full review

Susan McVea

I've tried WP plugins for courses as well as Teachable. Thinkific has been phenomenal.

Used other for 1-2 years
Reviewed 2018-06-05
Review Source: Capterra

It's mobile friendly for my students. It's a very simple to use a system which means even if you're, not super tech you can make it work. I get awesome student feedback on how easy Thinkific is to use, especially on the go. It's got great reporting and you get paid right away instead of having your money held up. Even on the free account which is awesome to better manage cash flow needs. I also love that you can see how your students are progressing and where people might be getting stuck on your content.

Read the full review

Katie McBrien

Love it!

Used daily for 1-2 years
Reviewed 2018-07-02
Review Source: Capterra

I got leads into students who enjoyed this platform. I really loved setting up courses and I think this is a great product. I really like how easy this system is; they have done a lot to make their platform easy to use. The free plan is good. Pro's: Easy to use & navigate Helpful tutorials Helpful webinars and manuals to help you get the most and market your courses Clean crisp look Responsive for mobile, tablet, and pc's

Read the full review

Thinkific pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free accounts available, with core features only

There are 3 subscriptions plans available:
Basic - $39 per month (paid annually) or $49 per month (paid monthly), +5% transaction fees
Pro - $79 per month (annually) or $99 or month (monthly)
Premier - $399 per month (annually) or $499 per month (monthly)

Thinkific features

Activity Dashboard
Assessment Management
Automatic Notifications
Course Authoring
Course Catalog
Customizable Branding
Data Import/Export
Learning Management
Progress Tracking
Reporting & Statistics

Activity Tracking (43 other apps)
Attendance Management (59 other apps)
Calendar Management (45 other apps)
Communication Management (46 other apps)
Customizable Reporting (45 other apps)
Electronic Payments (40 other apps)
Records Management (56 other apps)
Registration Management (48 other apps)
Time & Attendance Tracking (54 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#15 in Learning Management System (LMS)

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Thinkific also features in these categories:

Additional information for Thinkific

Key features of Thinkific

  • Course reviews
  • Course categories
  • Single Sign On
  • Bulk email
  • Custom form fields
  • Completion certificates
  • Course bundles
  • Site-wide promotions
  • Student assessments
  • Drip release content
  • White labelling options
  • Customizable design
  • Multimedia support
  • Drag-and-drop interface
  • Custom domains
  • Multi-language support
  • Analytics and reporting
  • Voiceover tool
  • User segmentation
  • Data export
View All Features


Users can include audio content, video content, and directly downloadable files within courses, such as student handouts.

Mass emails can be targeted to relevant groups of students using Thinkific’s user segmentation, for example those who participated in the free trial of a course but did not go on to purchase.

Student reviews can be enabled for courses, allowing users to receive feedback on course content and student satisfaction. Users control which reviews are approved to appear on the course landing page, and which remain private.

Sales widgets let users to embed a branded button or card on third-party sites, giving potential students the opportunity to enroll on courses without needing to visit the course page.

Custom form fields enable users to collect additional information from students on signup, such as company, school, and Twitter handle.