Thinkific Pricing, Features, Reviews & Alternatives

Thinkific

Create, market and sell online courses with Thinkific

4.6/5 (121 reviews)

Thinkific overview

What is Thinkific?

Thinkific is an online course platform that is designed for entrepreneurs and trusted by enterprise. Share your knowledge, scale your business and bring your vision to life with the most robust and intuitive course and website builder.

With beautiful themes and pre-structured course templates, Thinkific makes it easy to get going. WIth custom domains, white labelling, and a choice of pre-set styles as well advanced customization settings, its also easy to make the whole experience *yours*. Never compromise on quality or your brand's integrity.

Thinkific offers versatile and powerful course building features to create exactly the type of experience that you want. With unlimited hosting and a range of different lesson types -- video, downloads, surveys, quizzes, live lessons, and more -- you can have complete control. Thinkfiic also plays nicely with others, and offers a long list of integrations with all kinds of software you use to build content and run your business, including: Shopify, Zoom, Mailchimp, ActiveCampaign, Google Analytics, Intercom, Typeform, and more.

Thinkific lets users enroll students and track their progress, with comprehensive reporting and the option for pass/fail assessments, and has full e-commerce functionality. The option to drip release course content ensures that students on monthly subscriptions will have a reason to keep returning to their courses.

Thinkific's user-friendly format is optimized for every platform and device so that students can follow along from anywhere in the world.
www.thinkific.com

Pricing

Starting from
$49/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English
Thinkific screenshot: Thinkific's drag and drop themes are fully customizable to match the look and feel of the companyWelcome to Thinkific - The best online course platform out there!Thinkific screenshot: Take full control over site design, content, course pricing, student information, and moreThinkific screenshot: Thinkific's progress reports show how students' course completion over various time periodsThinkific screenshot: Students are able to review courses on ThinkificThinkific screenshot: Thinkific allows users to reorder their courses to highlight which they wish to be seen firstThinkific screenshot: Users can set up both site admins and affiliates with ThinkificThinkific screenshot: Thinkific's user segmentation can be used in conjunction with mass emailing to target emails to the relevant students

Thinkific user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.5
  4.5
Pamela K.

This is where I have my courses

Used daily for 1-2 years
Reviewed 2020-04-21
Review Source: Capterra

Anytime I have a problem their tech support is great. And I haven't had any tech problems with the platform - my students are happy and use it easily.

Pros
When I was researching all the different software for course hosting, I liked that this had a place to upload documents in the discussions. That might be really important for people teaching code or other products. Then I'm glad I choose this one because others take a % of income AND you have to wait longer for money.

Cons
The layout isn't as clean and modern as others - I'm hoping that will be updated at some point. It's a little ugly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lucas M.

Thinkific Rocks!

Used daily for 6-12 months
Reviewed 2021-03-19
Review Source: Capterra

Excellent! I appreciate the outstanding product, fair prices, ease of interface and ability to easily build and delivery QUALITY courses. I haven't required customer service (that's a good sign!). I love the product and will definitely stay here!

Pros
The intuitive nature of your interface is extremely helpful for both course designers and students. As a site and course administrator, I'm exceptionally impressed with the ease of use. Thank you for incorporating finance management functions. Sleek design, ease of use, great price point. Don't change the price, it's one of your best market differentiators. I switched to Thinkific for the Pro Growth plan which was the key difference for me from other providers like Matrix.

Cons
I really need to market courses via social media with the least number of accounts and steps. It would be awesome if you could integrate some social media marketing tools into the site rather than link accompanying providers. The more I can do WITHIN thinkific, the better. The same applies for business functions like website management, sales of non-course materials (e.g., printed books, e-books), and perhaps QuickBooks

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Farah A.

Good overall with critical limitations for teaching online live

Used daily for less than 6 months
Reviewed 2021-02-07
Review Source: Capterra

Good. They have excellent customer support and they responded to me quickly even during busy times. I actually recommended them for a company that has recorded videos and could benefit from using a modern LMS to share their recorded lessons.

Pros
I think I like the idea of the software. There are alternatives. I think I picked Thinkific first because they have clear description about their software, seemed reputable and seemed like they have good customer service and responsiveness. Their website is nicely responsive for different screen sizes. Although the theme itself is limited, and you are on your own to customize it, I felt that the drag and drop choices for the editor covered everything I need.

Cons
There were critical limitations that I felt decreased the value of the software for my business. The first thing that made me feel uncomfortable is that the website you build for your business through their LMS software would publish to the public immediately as you save the changes. I look thoroughly through the website theme settings, but there was no way to keep the website as "password protected" or "private" before it is published. As a result, I felt I should hold on about sharing important details until I write the entire content of the website, then drag and drop the content for the layout, and then put the content. After that first issue, I felt less excited. There were other limitations that resulted in me losing interest. I didn't feel like I want to pay to customize my website with HTML and CSS. importing your own website website was not a convenient option. My courses were live online but their website had no way of sharing the time on the website based on the user local or system time. I would have to pay for their Pro plan and do it myself with javascript. I could look up and learn how to do it, but I didn't want to. I felt like the software was good for only recorded content. The price they were asking for was not convincing anymore. Slowly and slowly I lost interest. Finally, I saw that they charge a flat fee for each student plus their monthly fee, for any student after the 100th student. I decided not to move forward with them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Jessie L.

Launched my first course!

Used daily for 6-12 months
Reviewed 2021-01-09
Review Source: Capterra

Overall I'm super happy with my experience. I've spent the last few months editing my course based on feedback from the beta and am almost done setting up my first official launch. Excited to keep growing here!

Pros
I spent last year writing my first professional training course and was looking for a platform to use for the beta run. I wanted something that could handle the multi-media aspect of the delivery of my course, but that was also easy to set up for a non-techy beginner as I didn't have an assistant to set it up for me. Thinkific fit this need perfectly.

Cons
If anything the aesthetic of the platform could be a bit better (personal preference). While it is easy to follow it's just not as sleek as I'd like. And as a non-web-designer, I'd like to be able to customize the course landing pages to fit my brand with a bit more DIY ease.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Fills a gap in this space with enthusiasm!

Used daily for less than 6 months
Reviewed 2019-12-10
Review Source: Capterra

Blackboard Course sites, Moodle, and Instructure Canvas are great products, but you have to invest in additional solutions to collect payments, etc. for selling the online courses. Thinkific does all this in 1 system with more options for site design than the big education players do. Some of the features could be more well-thought-out, but for a non-LMS company, it is incredibly easy to set up and allows you to design instructional sound materials.

Pros
I liked that you could design the access portal, the courses, and the payment methods all in 1 interface without any needs for additional products. I particularly enjoy how easy it is to set the courses up if you have your curriculum designed.

Cons
I wish there was an option to be able to have access to all the course features without fees. We are a startup and just are not in a position to charge for courses yet, meaning this would be a huge investment for us that we are not willing to make. It would be great if you could get a 6month burn-in period to test and market before going live.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Thinkific pricing

Starting from
$49/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Free accounts available, with core features only

There are 3 subscriptions plans available:
Basic - $39 per month (paid annually) or $49 per month (paid monthly)
Pro - $79 per month (annually) or $99 or month (monthly)
Premier - $399 per month (annually) or $499 per month (monthly)

Thinkific features

API
Activity Dashboard
Alerts/Notifications
Assessment Management
Asynchronous Learning
Blended Learning
Certification & Licensing
Content Management
Course Authoring
Course Management
Data Import/Export
Learning Management
Progress Reports
Progress Tracking
Reporting & Statistics
Reporting/Analytics
Tests/Assessments
Third Party Integrations

Attendance Tracking (182 other apps)
Communication Management (193 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Thinkific

Key features of Thinkific

  • Analytics and reporting
  • Bulk email
  • Completion certificates
  • Course bundles
  • Course categories
  • Course reviews
  • Custom domains
  • Custom form fields
  • Customizable design
  • Data export
  • Drag-and-drop interface
  • Drip release content
  • Multi-language support
  • Multimedia support
  • Single Sign On
  • Site-wide promotions
  • Student assessments
  • User segmentation
  • Voiceover tool
  • White labelling options
View All Features

Benefits

Users can include audio content, video content, and directly downloadable files within courses, such as student handouts.

Mass emails can be targeted to relevant groups of students using Thinkific’s user segmentation, for example those who participated in the free trial of a course but did not go on to purchase.

Student reviews can be enabled for courses, allowing users to receive feedback on course content and student satisfaction. Users control which reviews are approved to appear on the course landing page, and which remain private.

Sales widgets let users to embed a branded button or card on third-party sites, giving potential students the opportunity to enroll on courses without needing to visit the course page.

Custom form fields enable users to collect additional information from students on signup, such as company, school, and Twitter handle.