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Mailchimp vs WooCommerce Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Designed for store owners and developers to build & run eCommerce sites, WooCommerce is an extendable, adaptable, open-sourced...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,370

4,655

981

152

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

209

105

24

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

The best part for me is that woocommerce is free providing an excellent e-commerce environment for fresh users containing a variety of different features.
All in all, it is the single best shopping solution for Wordpress. I used it on a few websites that I made and I loved it mainly because it was very easy and quick to set up.
I can only recommend WooCommerce as the simplest and the best solution that saves you thousands of dollars in development.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

However, I can see if folks are not inclined to be DIY about this they might be annoyed with the lack of documentation WITHIN Wordpress.
My overall experience was extremely frustrating and disappointing.
A bit limited in functionality and if you need additional plugins it can end up being quite costly and complex to mantain updates.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features140
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Returns Management
  • Reviews Management
  • Rich Text Editor
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features18
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Returns Management
  • Reviews Management
  • Rich Text Editor
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1387
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations570
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp review

Reviewed 9 months ago

I have been able to create a marketing automation process for all my blogs and woocommerce sites within a limited amount of time. Also I am focusing on lead management and sales conversion. My Mailchimp newsletters have been popular and have driven high rates of traffic to my blogs and woocommerce sites.

Pros

I found Mailchimp to have excellent customer support and being a value for money in its free pricing plan. Also I found it very end-user focused and intuitive. Mailchimp also provides good integration with Woocommerce e-shops and allows for fast and professional looking results in creating marketing campaigns.

Cons

I desired feature I would like to have in the free plan of Mailchimp is Custom Branding of the email templates and campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Easy solution for building subscriber list

Reviewed 2 years ago

We have been using MailChimp and we were surprised by the percentage of visitors subscribing to the mailing list before leaving. However, we didn’t send many emails for follow up yet.

Pros

Seamlessly integrates with WordPress and WooCommerce. Even the free tier is good for growing small e-commerce, blog, or e-learning sites.

Cons

More customisability for emails to be sent would have been appreciable. Also making it easy to provide separate subscriptions would be helpful. Making popups are not easy for beginner WordPress users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Powerful Email Campaigns Made Simple!

Reviewed 2 years ago

I have been adamant with every company I've worked with, that Mailchimp MUST be the email campaign client they use. It is the best email campaign client there is in my humble opinion. As a creative director that has spent almost 10 years creating, scheduling and organizing email campaigns, Mailchimp is a no-brainer. Excellent pricing, great customer service, and a brilliant UI.

Pros

I love the ability to load custom HTML, as well as the ease of importing customer lists from Magento, WooCommerce and Shopify!

Cons

I wish Mailchimp had a little more depth when it comes to the "create template" wizard, but its not a deal breaker and there are plenty of themes as well as the ability to "Code Your Own," which I find the most useful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

I use Mailchimp for all my web client's email campains

Reviewed 3 years ago

I use Mailchimp for all my email campains or my clients's campains, it's easy to use, free or low cost packages. You want a marketing email management software, it's Mailchimp !!

Pros

Mailchimp is one of the best email campain service. It's easy to use, even your are not the best user on software or web service plateform. Mailchimp is free or low cost packages, it's drag n, drop or click and change system so I love it, and my clients too. Don't hesitate, it's the solution for email campain mangement.

Cons

Sometimes it's hard to integrate into some websites, wordpress, woocommerce or e-com system. It's may be not Mailchimp fault but third parties plugins, but I had sometimes difficulties

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Simple and easy mail

Reviewed a year ago

We are primarily using Mailchimp to kepp in touch with our customers. hoping to use it to grow our business in the future.

Pros

Very intuitive, good templates, easy to replicate emails. V easy to format, imsert links, upload pictures etc. They take care of the legal, including GDPR. Easy integration with our website (Wordpress/WooCommerce)

Cons

We recently switched from the free plan to a paid plan - jury still out as they say on its value. Email segmenting could I feel be a bit better explained.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

The best email marketing tool I've ever used

Reviewed 2 years ago

Mailchimp is very complete. With simple steps, we've integrated their forms (pop-up and others) in our Woocommerce store. It also let's you do remarketing campaings on google and other social networks like facebook and twitter.

Pros

It's very simple to use and it was an extensive knowledge base and article that, not only show you how to take the most out of the software, but also teaches you a lot about marketing with case studies and examples.

Cons

The paid plans are very pricey. Fortunately if you 20,000 or less subscribers, it's completely free.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Effective and innovative email marketing and Customer Relationship managment

Reviewed 2 years ago

Great and I recommend it as the primary email market tool for my customers and associates.

Pros

High quality email marketing suite of tools that integrates nicely with Social media, WordPress and WooCommerce. Attractive and high quality email templates and design tools coupled with great analytics and careful mail list maintenance.

Cons

New interface is good but not as attractive as the previous release.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Mailchimp Pro is where the magic starts!

Reviewed 2 years ago

The name of the game in email marketing is conversion! Mailchimp far exceeds my expectations. I would recommend any ecommerce store trying out the pro version for the ecommerce features.

Pros

The pro version has ecommerce features that automate abandoned cart, things they should buy next and thanking them for the order. It has converted and increased revenue for several clients that I have installed mailchimp for in the past. Powerful tool in your arsenal!

Cons

Setting up templates is a bit technical and I would not recommend a novice take on this task if you want your emails to look nice. No solution for birthday because woocommerce doesn't track that information.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Best option available but not without warts

Reviewed 2 years ago

Very useful and actually fun to use! But still some glitchy-ness integrating with WooCommerce and WordPress. I really wish that would get cleaned up! I've used Constant Contact for my day job and I really like Mailchimp better! And the free version is plenty for what I need right now.

Pros

I use Mailchimp because it's free, really, and it will meet my needs for a while to come. It does what I need it to do, has a very user-friendly interface, and lots of great features! Love how it integrates with WooCommerce and WordPress -- although not always perfectly. Lots more features that I haven't used yet!

Cons

In a word ... glitchy. The integration with WC and WP are not always 100%. I'm not sure who to blame for this, though. Seems WP/WC blame MC and vv. The WP/WC plugin for MC cause a lot of issues with my website and slow it down considerably. But the data that is gathered and shared is very helpful!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Best tool for email marketing for startups!

Reviewed 2 years ago

Mailchimp is really great. Basically it is very intuitive and it is very easy to build all the components of the email campaigns: audience forms, email templates or running simple automations.

Pros

• It's free plan! It allows you to do a lot, while you are launching your startup. • With super simple integrations you can easily collect your leads emails and start sending your email campaigns right away! • Automations – welcome emails or activation emails are great • Free integrations for WooCommerce

Cons

• It takes a while to understand some of the features (like the difference between tags and groups for the audience members)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Useful for mass email marketing

Reviewed 3 years ago
Pros

Regardless of its limits, the free tier offers a lot when it comes to sending mass emails which should work perfectly well for small businesses. It has amazing automation features that are triggered by pre-defined user behavior. It is easy to integrate with various platforms such as WooCommerce.

Cons

The free tier could be improved by increasing the number of contacts a user could have. For businesses with really huge client databases, I find the pricing to be really expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

A great, complete and simple email marketing tool

Reviewed 3 years ago

We use Mailchimp to build subscribers lists and send email marketing campaigns with really good results. We also have integrated Mailchimp with ecommerce platforms as Shopify or WooCommerce to automate the abandoned carts email reminders with awesome results. The campaign builder is a really great tool allowing us to create beautiful emails that converts.

Pros

Mailchimp is a powerful marketing tool with a super easy and robust system to design and send targeted campaigns. The analytics available are super complete allowing yo make A/B and multivariant testing. Also te reports are great. One of the features that I like most is the integration with Shopify and WooCommerce for abandoned carts email automation (incentives, catchy reminders and product recommendations)

Cons

I will really like the ability to make workflows. Also, the pricing could be very expensive once you reached the 2000 subscribers limit.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Pros and Cons of Mailchimp

Reviewed 2 years ago

We established our e-commerce website with Woocommerce. We started using Mailchimp as a solution to send orders and new member emails. Thanks to the API, you can exchange data and send emails by integrating it into any platform. The drag and drop email creation module is also preferred. Mail marketing is easy with Mailchimp.

Pros