WooCommerce Pricing, Features, Reviews & Comparison of Alternatives

WooCommerce

eCommerce platform for WordPress

4.55/5 (223 reviews)

WooCommerce overview

What is WooCommerce?

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store.

Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
WooCommerce screenshot: The WooCommerce backendWooCommerce screenshot: WooCommerce automatically calculates sales taxWooCommerce screenshot: WooCommerce Storefront

WooCommerce reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.2
  3.9
Mir Fida Nadeem

Best and most widely used WordPress E-Commerce Plugin

Used daily for 1-2 years
Reviewed 2020-07-30
Review Source: Capterra

I am really happy with overall experience of using Woo Commerce for online E Commerce store. Free version fulfills most of small startup business requirements.Only hosting domain and other charges are needed to setup your own Business or online store website.Configuration is effortless but may be confusing for a total non tech newbie who use shopify only.Nonetheless after some practice it becomes a piece of cake.It is a much secure platform with helpful plugins to for add-on functionality.I would really recommend it for online E-Commerce store specially which are already running on WordPress CMS.

Pros
First of all it is plugin in word press environment which makes it m first and only choice as the best for making e-commerce functionality website.It has all the functions to run an online store easily with out much technical knowledge.Various plugin supplement and extend the Woo Commerce functionalities even further beyond.Payment processing and order management is handled efficiently and effectively.Too many functionalities like bulk upload,shipping management, contact info, payment management and etc make life easier to much extent like designing forms, creating custom checkout field , shop page custom price filter and minimum or max product quantities...etc.

Cons
Not much user friendly like shopify and other competitor.Still just little practice needed to learn it.Its related add-on plugins can be expensive.I had not faced any major technical issue using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Emeka Onu

An Easy to Use Ecommerce website builder

Used occasionally for less than 6 months
Reviewed 2019-12-29
Review Source: Capterra

I used Woocommerce to build my ecommerce website. It was easy to do unlike starting from scratch to build the website. Also I didn't have to pay website developers to build the website for me. It could have costed me a whole lot of money had I outsourced it to website developers.

Pros
Woocommerce is an ecommerce plugin built for WordPress. To be able to use Woocommerce one must install WordPress first. Just like the parent software (WordPress), Woocommerce is very commendable. The things I like about Woocommerce include the following: 1. Free to use: Just like WordPress, Woocommerce is free to use, though one may need to purchase some premium plugins to add some features that may not be available in free plugins. Cost was a major factor for me when I was making the choice of a platform to use for my ecommerce website, and Woocommerce was the best fit for me. 2. Support network: Woocommerce have a huge user base. There are online and offline communities where one can easily get solution to problems. 3. Ease Of Us: Woocommerce is very easy to use compared to some other ecommerce website builders I've checked out. One only have to install compatible themes and plugins to get started. It is a drag and drop ecommerce website builder, and need no technical skills to get started. 4. Security: Woocommerce websites are secure. The plugin witnesses regular updates to keep it secured. 5. Dedicated Dashboard: Woocommerce have a dedicated dashboard where one can see the performance of the website, like the number of sales, and the amount of sales. This is beautiful as I get to see how my business is going without much ado.

Cons
One of the issues I had with Woocommerce was the learning curve. Though it's easy to use after one is done learning it, but the learning curve wasn't very easy for me. After the initial stage of learning though, it became very easy to use. Also with Woocommerce, I had to be updating the server myself unlike with Shopify. Shopify maintains the server. Shopify handles the technicalities. Another issue was the need to buy an SSL encryption. With Shopify, this wasn't an issue for me, as Shopify takes care of that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

heather teysko

It's fine for being free, but if you are serious about selling multiple products, it's not worth it

Used occasionally for 2+ years
Reviewed 2020-01-14
Review Source: Capterra

It was easy to set up a product catalog on my site to sell products, and once you integrated with a payment provider you could capture payment information easily and securely. But I don't use it any longer because I switched to Shopify, and am way more happy with that.

Pros
It's free. It's pretty easy to set up, and it does the job you need it to do - create a product catalog, and sell stuff (once you integrate a payment provider like PayPal or Stripe).

Cons
What really bothers me about WooCommerce is that everything is its own separate plugin. So if you want to get reports, you need to install a different plugin. This opens you up to having so many plugins that may not play nicely when your site updates. This happened to me when my site updated to a new version of WordPress, but the order export plugin wasn't compatible, and my entire site crashed! I wound up getting a Shopify account shop set up - you can get a Buy Button for only $9/month, and that's way more easy to use than Woo.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 3/10

Minimize review

David Iturria

Create an online store and own it

Used weekly for 6-12 months
Reviewed 2020-06-01
Review Source: Capterra

My experience with this software is quite enjoyable, it is a great advantage to have this plug-in to build a professional store that allows you to sell like the big companies, taking in count that you practically own the store and you can do anything you want with it and sell anything you like, forget about being suspended or penalized it is practically yours.

Pros
- This plug-in software for WordPress is something else, it is really complete and allows you to create functional store from A-Z. - It is extremely flexible and you can edit just about anything from shipping to payment processors, give coupons perform cross sales and up sales. - It has several paid modules but you can purchase them as you go, plus if you are starting the basic out of the box version has enough to make you money so you can start adding more paid functionalities. - The entry base system is free and works seamlessly with WordPress and it is fully responsive to any device. - It works great with page builders such as Beaver Builder, Elementor and others, if you do not want to code this is a good choice. - You have the biggest companies and shipping services having interrogations for Woo-commerce. - It has a set up wizard that allows you to get started quickly. - There is a lot of documentation and the woo-commerce community is huge. - You can easily find a developer that is familiar with this system.

Cons
- The learning curve you will experience can be a bit steep specially if you do not have experience with CMS. - There is some technical data you have to know in terms of taxes and logistics info but it can be easily sorted out with an internet search or a tutorial online.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

Woocommerce is OK for the price - needs a lot fo plugins and customizations

Used daily for 2+ years
Reviewed 2020-05-01
Review Source: Capterra

Overall with sourcing the right plugins it works. Part fo the WC challenge is trying to be all things to all people. As a result, there are too many settings when we don;t need them and not enough when we do need those features!

Pros
The price is manageable (i.e. less than $200 /yr) and, if you understand Wordpress, can be implemented relatively quickly. Greater customizations require more plugins (or snippets) to make it work for more unique situations. (We sell courses and use additional plugins to achieve the end platform.)

Cons
Like most Wordpress plugins, when you get into trouble with a problem, there is 'some' support available but not reliable. Ultimately it is a cost / benefit trade-off. We use WC because for the price it is a reasonable solution.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

Minimize review

WooCommerce pricing

Pricing options
Free
View Pricing Plans

WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

WooCommerce features

API (281 other apps)
Access Control (87 other apps)
Activity Dashboard (136 other apps)
Automatic Notifications (104 other apps)
Content Management (131 other apps)
Custom Forms (88 other apps)
Customizable Branding (154 other apps)
Customizable Templates (155 other apps)
Data Import/Export (123 other apps)
Drag & Drop Interface (117 other apps)
Electronic Payments (111 other apps)
Order Management (92 other apps)
Product Catalog (102 other apps)
Reporting & Statistics (124 other apps)
SEO Management (95 other apps)
Search Functionality (112 other apps)
Social Media Integration (95 other apps)
Third Party Integration (187 other apps)
Website Management (90 other apps)
eCommerce Management (103 other apps)

Additional information for WooCommerce

Key features of WooCommerce

  • Stock level tracking
  • Alerts
  • Sales reports
  • Product data panel
  • Mobile apps
  • Automatic Tax calculations
  • Geo-location support
  • WordPress-centric user interface
  • Integrations
  • WordPress themes
  • Store management
View All Features

Benefits

Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.