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WooCommerce Pricing, Features, Reviews and Alternatives

WooCommerce product overview

What is WooCommerce?

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Key benefits of using WooCommerce

  • Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

  • WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

  • Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

  • WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

  • View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

  • Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Knowledge Base
    Email/Help Desk

    Training options

    Documentation
    Videos

    WooCommerce pricing information

    Value for money

    4.6

    /5

    448

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    WooCommerce features

    Functionality

    4.5

    /5

    448

    Total features

    17

    3 categories

    Most valued features by users

    Third Party Integrations
    Customizable Branding
    Reporting/Analytics
    Order Management
    SEO Management
    Inventory Management
    Shopping Cart
    Multi-Currency

    Functionality contenders

    WooCommerce users reviews

    Overall Rating

    4.5

    /5

    448

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.66/10
    Rating distribution

    5

    4

    3

    2

    1

    270

    148

    26

    3

    1

    Pros
    The best part for me is that woocommerce is free providing an excellent e-commerce environment for fresh users containing a variety of different features.

    AR

    Anonymous Reviewer

    I can only recommend WooCommerce as the simplest and the best solution that saves you thousands of dollars in development.

    VJ

    Viktoria J.

    All in all, it is the single best shopping solution for Wordpress. I used it on a few websites that I made and I loved it mainly because it was very easy and quick to set up.
    AvatarImg

    Antonio M.

    Cons
    However, I can see if folks are not inclined to be DIY about this they might be annoyed with the lack of documentation WITHIN Wordpress.

    AR

    Anonymous Reviewer

    My overall experience was extremely frustrating and disappointing.

    RP

    Rebecca P.

    A bit limited in functionality and if you need additional plugins it can end up being quite costly and complex to mantain updates.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating

    WooCommerce User Review

    Reviewed 2 years ago

    Transcript

    Chase M.: Hi, I'm Chase, the owner of a branding and marketing firm. And I give WooCommerce a five out...

    AvatarImg
    AvatarImg

    Cameron S.

    CEO

    Computer Software, 1-10 employees

    Review source

    Overall Rating

    Low cost solution for e-commerce on Wordpress

    Reviewed a year ago

    Transcript

    Cameron: My name is Cameron and I'm a web designer. And my review of WooCommerce is four out of five....

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Excellent

    Reviewed 2 months ago

    I find in WooCommerce an ally to run my business, and my clients businesses. This is a beautiful tool made to provide a great experience at creating, operating an ecommerce, and to buy on any as well.

    Pros

    It is a completely free platform to manage an e-commerce There are thousands of integration systems available for WooCommerce, from payment gateways to shipping labeling. There are endless opportunities to customize a website running on WordPress while operating WooCommerce.

    Cons

    It is well known that managing a super store online via WooCommerce, may be a little troubleful in terms of operation, notwithstanding, I had run stores with thousands of items with no issues. Then, I guess it won't be an issue for the most percentage of people trying to sell online.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    C&U review of Woocommerce

    Reviewed 2 months ago

    Positive. Would recommend to anyone.

    Pros

    Easy integration with plugins and other platforms. Inventory tracking. Order management. Refunds. Shipment tracking numbers.

    Cons

    Shipping profiles and actual cost of shipping rates. I find that the actual shipping rates will differ from what the customer pays to what we end up paying for a label. And in particular, international shipping costs are only available as a flat rate, and do not calculate an accurate cost. Making the difference between shipping from US to Canada the same as shipping from US to Europe.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Great for if you have a web designer to help you

    Reviewed a month ago

    It was good

    Pros

    Designing is seemingly endless. Not ad restrictive as shopify.

    Cons

    Hard to navigate if you don't have web design experience

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Complemento esencial para cualquier emprendimiento de Ecommerce.

    Reviewed a month ago

    Mi experiencia con este complemento ha sido excelente. Me pemitió automatizar mnis procesos de promoción y venta, aumentando el número de clientes y conversiones. Lo que más se aprecia es que posibilita la automatización, que termina en una significativa mejora y profesionalidad frente al cliente, además del ahorro de tiempo en cuanto a la gestión.

    Pros

    -facilidad de implementación, incluso el propio complemento te ayuda. -confiabilidad al 100% -complemento compatible con muchas integraciones. -se ajusta a las necesidades de la página web. -gestiona pagos de forma muy completa. -se integra bien al sitio web. -permite muchos niveles de pesonalización. -curva de aprendizaje muy pequeña. -provee datos relevantes, y analíticas indispenables para mejorar el negocio y la atención al cliente. -envía mensajes y notificaciones, automatiza muchos procesos y nos quita un gran peso de los hombros, a la hora de dar una imagen más profesional y eficiente.

    Cons

    -a veces puede tener problemas si hay complementos obsoletos, pero igualmente se puede solucionar aunque requiere un nivel de conocimiento un poco mayor. -a veces puede fallar la descarga de algunos datos en CSV, si hay otros complementos obsoletos. -No es una contra, pero para algunos usuarios puede serlo, y es el hecho de que tiene tantas herramientas e integraciones que requiere pensar un poco qué idea de negocio queremos implementar para elegir la fonfiguración más apropiada.

    Showing original review in Spanish. See translation

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great e-commerce tool --- unfortunately it is on Wordpress

    Reviewed a month ago

    I have several Woocommerce stores and deal with many others that are owned and run by other people. I have good experiences with it, it is a high-quality product and even if it is not perfect, it is light-years ahead of many competitors.

    Pros

    It is free but still offers all necessary functionalities to start and run an online store. It is easy to use and there are a lot of extra functionalities available, some paid, some free.

    Cons

    The biggest dislike I have is that it runs on WordPress. It is very unfortunate, but we must live with it. Another dislike is that some of the 3rd party functionalities are very expensive compared to what they offer. The pricing is the same for a tiny new store and a well-established big online giant. I would rather see some other kind of pricing models for some of the plugins, but...

    WooCommerce FAQs and common questions

    Q. What type of pricing plans does WooCommerce offer?

    WooCommerce has the following pricing plans:
    Pricing model: Free


    Q. Who are the typical users of WooCommerce?

    WooCommerce has the following typical customers:
    Freelancers, Mid Size Business, Non Profit, Small Business


    Q. What languages does WooCommerce support?

    WooCommerce supports the following languages:
    English


    Q. Does WooCommerce offer an API?

    No, WooCommerce does not have an API available.


    Q. What other apps does WooCommerce integrate with?

    WooCommerce integrates with the following applications:
    PayPal, Google Analytics 360, Campaign Monitor, MailerLite, Mautic, Square Point of Sale, ReferralCandy, WordPress, Sendinblue, Delivra, HappyFox Chat, Stripe, Klaviyo, LiveChat, Braintree


    Q. What level of support does WooCommerce offer?

    WooCommerce offers the following support options:
    FAQs/Forum, Knowledge Base, Email/Help Desk

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