WooCommerce Pricing, Features, Reviews & Alternatives

WooCommerce

eCommerce platform for WordPress

4.52/5 (313 reviews)

Help us improve your recommendations.
Have you used WooCommerce before?

WooCommerce overview

What is WooCommerce?

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store.

Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.
automattic.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, United Kingdom

Supported languages

English
WooCommerce screenshot: The WooCommerce backendWooCommerce screenshot: WooCommerce automatically calculates sales taxWooCommerce screenshot: WooCommerce Storefront

WooCommerce user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.2
  3.8
Greice E.

Light, stable and affordable

Used daily for 2+ years
Reviewed 2021-04-15
Review Source: Capterra

My experience with wordpress could not be better, it is light and can be easily run on cheaper hosting.

Pros
The best quality of wordpress in front of its opponents is really the huge community that makes us find plugins for practically everything we want to do, and even when we don't find it we can find someone who is willing to do it for an affordable price.

Cons
Plugins are constantly developing and can sometimes create some incompatibilities, which is normal, but the speed with which these problems are corrected is another strength of wordpress since all systems are subject to problems but quick solutions I find with wordpress.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Samuel L.

A Powerhouse eCommerce Platform for WordPress

Used weekly for 6-12 months
Reviewed 2021-02-06
Review Source: Capterra

Started developing eCommerce websites back in 1998 and things have come on a long way. I'm not sure why it took me so long to try Woocommerce although it is a pleasure to use. Simple to set up a store and filled with features that will make your online store have all the bells and whistle. A must for eCommerce in my opinion.

Pros
Simple to install and a doddle to use. Beautifully crafted piece of software that anyone can get there heads around. Excellent documentation, tutorials and how-to guides all over the web. The people behind Woocommerce care.

Cons
Woocomerce have loads of plugins that they charge some hefty prices for, although this is probably understandable as the main platform is totally free. I still feel they might be able to do something on their pricing or offer membership packages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Jeanne M.

Too difficult for novices; not enough in-box customizations for the savvy

Used weekly for 2+ years
Reviewed 2020-08-11
Review Source: Capterra

Pros
I like that it is widely integrated into Wordpress themes. I like that it's connected to Stripe and PayPal. It's automated emails are nice, as well. Plug-ins are nice (but they are expensive and often are required for things you would expect out of the box). It can be customized to some degree, which was helpful for us...in some other ways, it is a bit rigid and not quite what you would want if you are trying to replicate a retail experience.

Cons
I would never recommend this to anyone who wasn't very, very, very tech savvy. It is absolutely not an option for people who don't have a lot of web development experience. It tries to be a system on its own, but we have found you really have to simply take the purchase data out of Woocommerce and put it into your own CRM system. We have decided to stop using it for our purposes of registering students for classes. We may still use it for the sale of items, but probably not.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

Minimize review

Abby B.

Best e-commerce option by mixed feelings

Used daily for 2+ years
Reviewed 2021-04-29
Review Source: Capterra

I use WooCommerce daily for multiple clients' websites. My clients are happy with their e-commerce functionality and I rarely encounter issues from the webmaster side of things. You have the option to customize it to the extreme, or if your selling needs are basic, you can setup an e-commerce site quickly and very easily.

Pros
First, it's free. That's not entirely true though because anything additional you want to add will likely cost money; most add-ons are $79. Still even if you get two add-ons, $160 a year is a drop in the bucket compared to most other e-commerce. The MAIN reason I use and recommend Woo is it's compatibility. Because it's so widely used, it can integrate with anything and everything. Every bank has a payment gateway that connects to WooCommerce (via plugin - sometimes free, sometimes $79). It's relatively user-friendly. When you get into the settings though, there are tabs across the top, but then there are little tiny links within the tabs sometimes that aren't easily spotted.

Cons
Sometimes it feels like a monopoly - like you use WooCommerce or Shopify and the later of the two is dreadful. The WordPress community is incredibly helpful, but you have to know where to go to ask for help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Youssef K.

Anyone can affort to launch an ecommerce website

Used daily for 2+ years
Reviewed 2021-04-16
Review Source: Capterra

I've been using woocommerce for a long time now. I built some e-commerce websites myself using woocommerce and supervised a team of developers building sites on top of woocommerce. There wasn't a feature we couldn't implement through the addition of plugins

Pros
It's a very easy to setup, it's free and can be expanded to include all the needed features for e-commerce. Woocommerce can be customized and extended with additional functionality using free or paid plugins.

Cons
Woocommerce lacks a bit in terms of managing a multi vendor store. You can still have this functionality by adding paid plugins however this feature is supposed to be embedded in the core of woocommerce

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

WooCommerce pricing

Pricing options
Free
View Pricing Plans

WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

WooCommerce features

Customizable Branding
Inventory Management
Order Management
Reporting/Analytics
SEO Management
Shopping Cart
Third Party Integrations

API (373 other apps)
Access Controls/Permissions (217 other apps)
Activity Dashboard (254 other apps)
Alerts/Notifications (212 other apps)
Cataloging/Categorization (197 other apps)
Collaboration Tools (186 other apps)
Content Management (242 other apps)
Customizable Templates (259 other apps)
Data Import/Export (276 other apps)
Drag & Drop (237 other apps)
Reporting & Statistics (222 other apps)
Search/Filter (242 other apps)
eCommerce Management (205 other apps)

Additional information for WooCommerce

Benefits

Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.