WooCommerce Pricing, Features, Reviews & Comparison of Alternatives


eCommerce platform for WordPress

4.5/5 (203 reviews)

WooCommerce overview

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store.

Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.


Pricing options
Value for money
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Business size



United States, Australia, Canada, Europe, Middle-East and Africa, United Kingdom

Supported languages

WooCommerce screenshot: The WooCommerce backendWooCommerce screenshot: WooCommerce automatically calculates sales taxWooCommerce screenshot: WooCommerce Storefront

WooCommerce reviews

Value for money
Ease of use
Customer support

Best eCommerce for WordPress hands-down, but prepare to pay for most customizations

Used daily for 2+ years
Reviewed 2018-09-16
Review Source: GetApp

When it comes to choosing the right eCommerce platform for WordPress, it's the most rock-solid, safest choice for any long term use based on my experience from over a dozen store launches. - The plugin is frequently updated, compatible and tightly integrated with WordPress (as WooCommerce was purchased by WordPress' parent company in 2015) - The core WooCommerce plugin is freely available to install, which would work for many small, generic storefronts. - Offers the largest selection of third-party plugins/extensions available for WordPress ecommerce. - Wide out-of-the-box support with popular third-party WordPress themes. - Relatively easy and fast to set up, with good documentation; offers a few free starter themes via the WooCommerce store. - If you're willing to pay, WooCommerce can do just about anything and integrates with almost anything. - The WooCommerce core plugin is built mostly barebones (using extensions to add functionality), which brings better speed and less bugs. - Good customer service support and detailed documentation for their paid WooCommerce add-on extensions. - Offers very powerful Zapier support (requires a paid add-on). I've never had any point where I've considered using another online store platform with WordPress, or even one of the many non-WordPress hosted ecommerce website subscription solutions.

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Built multiple online stores and was always to make it meet the needs of my clients.

Used daily for 2+ years
Reviewed 2018-03-16
Review Source: Capterra

I have been able to build, and more specifically custom tailor, multiple online stores for a variety of clients with relative ease.I love that Woocommerce is on Wordpress, and that it supports third-party plugins. They offer a slew of plug-ins themselves. This enables you to build in the features you want, and not have very much added bulk and useless features taking up space on your server. It's almost ridiculously simple 90% of the time, with little need for assistance. On the rare occasion that you might need it, they have a lot of documentation for the program itself as well as their plug-ins. Their customer service is helpful the majority of the time. For a while they would take 1-2 days to reply to an email, and only had email support as an option, but in the past 6-12 months they added live chat and made the experience 100% better. They've even stepped up their game in being more proactive about their support than they used to be also. If you want to have complete control over the look, feel, and data of your site, I highly recommend that you go with Woocommerce.

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Mike Margol

Powerful E-commerce Interface

Used daily for 2+ years
Reviewed 2018-02-20
Review Source: Software Advice

We've enjoyed WooCommerce during the last few years and have found it to be a solid e-commerce solution for our business. The system continues to improve and grow and we would recommend it to any companies looking for a powerful, customizable platform from which to launch their online sales and manage their customer base. WooCommerce forms the backbone of our e-commerce website and we've been using it for around five years at this point. It handles a high quantity of orders with ease and its customization options are so far-reaching that if you can dream of a plugin for the system, it probably already exists or is under development somewhere (this may have something to do with its integration into Wordpress). Recently, we've been utilizing the Subscriptions feature to more accurately manage our customers' accounts, and this feature is particularly useful for recurring transactions. Coupons are easy to create and keep track of and WooCommerce can also be linked to external systems for more accurate monetary calculations and other relevant business features.

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Darrin Wu

WooCommerce enables almost anyone to create an online store quickly and cheaply

Used daily for 1-2 years
Reviewed 2018-04-25
Review Source: Capterra

WooCommerce is invaluable in helping me deploy an online store, and it has all the features I need run it well (in conjunction with numerous third party plugins). It is always updated, easy to manage, and does not require too much server resources. Best of all, the cost of running a WooCommerce store is much less than other professional platforms of a similar nature.What can I say about WooCommerce? It is the best DIY solution for anyone wanting to create a store online of their own - and on their own. And if you don't want to DIY, there are plenty of people offering to do it for you at very low cost. What is great about WooCommerce is it integrates seamlessly with WordPress and the basic functionality in order to makes sales is totally FREE. Of course, if you want to enhance your store and have a really professional-looking one, there are so many plugins/themes both free and paid, that can help you achieve that. And not only that, WooCommerce is always updated so that it stays secure and cutting edge. Everything you need to build a store online is already available in WooCommerce.

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Megan McBride

Best Shopping Cart

Used daily for 2+ years
Reviewed 2017-10-16
Review Source: Capterra

We saved tens of thousands by using Woocommerce to build our online site. We make sales daily thru it and are able to design and setup the site exactly to fit our needs. Woocommerce is free and easy to use, so as a business owner I was able to take the time to learn how to use it and create my own website with Wordpress and Woocommerce. I have no web design background, but was able to learn thru google and helpful articles and videos. As a platform, Wordpress is built to be easy to use and have made it simple for developers to create and sell useful plugins. Woocommerce is a great add-on to Wordpress and has allowed me and others to create beautiful and effective shopping carts. If we had to pay someone to custom create and maintain a site for us it would have been tens of thousands of dollars.

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WooCommerce pricing

Pricing options
View Pricing Plans

WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

WooCommerce features

API (162 other apps)
Access Control (47 other apps)
Activity Dashboard (60 other apps)
Automatic Notifications (62 other apps)
Content Management (66 other apps)
Custom Forms (53 other apps)
Customizable Branding (90 other apps)
Customizable Templates (83 other apps)
Data Import/Export (57 other apps)
Discount Management (43 other apps)
Drag & Drop Interface (68 other apps)
Electronic Payments (61 other apps)
Order Processing (42 other apps)
Product Catalog (57 other apps)
Reporting & Statistics (53 other apps)
SSL Security (48 other apps)
Search Functionality (61 other apps)
Social Media Integration (42 other apps)
Third Party Integration (93 other apps)
eCommerce Management (58 other apps)

Category Leaders ranking


#1 in Inventory Management

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

WooCommerce also features in these categories:

Additional information for WooCommerce

Key features of WooCommerce

  • Stock level tracking
  • Alerts
  • Sales reports
  • Product data panel
  • Mobile apps
  • Automatic Tax calculations
  • Geo-location support
  • WordPress-centric user interface
  • Integrations
  • WordPress themes
  • Store management
View All Features


Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.