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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals...
Starting from
13
Per month
Starting from
20
/user
Per month
4.5
15.8K
9.3K
5.1K
1K
163
78
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Verified reviewer
Computer Software, 1-10 employees
Used monthly for less than 6 months
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The interface is bright and clean. The list is clear from campaign to campaign, and you can tell the performance of each campaign at a glance. By listing all the campaigns in one page, it's easy for marketers to compare and see how they're doing as well.
The list and the tag were confusing at the beginning. Second, I didn't know that if I import data from Zoho CRM, it'd only import the contacts but not leads.
Chetan C.
Insurance, 1,001-5,000 employees
Used weekly for 6-12 months
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- Ease of use. - Easy to deploy multiple campaigns at once. - Mini CRM to manage all your contacts and their tags.
- Lack of integrations. - Support takes too long to get back to you. - The mini CRM is useful but could be improved by giving the ability to add custom fields like HubSpot or Zoho.
Kevin K.
Information Technology and Services, 1-10 employees
Used daily for less than 6 months
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Being able to rapidly craft emails is the biggest benefit. The tracking and attribution is simple, and integration with our CRM, Zoho, has been relatively easy all things considered.
The ability to import an existing contact list and quickly get up and running with an email campaign was fantastic. The pre-built layouts were easy to use and it took no time at all going from import to send.
Navigating the reports for A/B campaigns isn't as simple as other formats. I wish that it were easier to view the campaign totals, but it defaults to seeing how A did vs B did. While that is valuable, if I want to at a glance see how the aggregate performed, it took a few more steps.
Jim C.
Used weekly for less than 6 months
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Collecting website visitors who signed up for our email distribution. Using the basic free version which my digital marketing company set up for us. They recommended a greed to build a database of website visitors were interested in receiving more information about our company services
I'm sure we will have to upgrade to a paid version because we will exhaust leak a Pacitti of users/customers and need more functionality. Was not sure how it will integrate with Zoho CRM and how we will both use it for email marketing purposes
Ines O.
Information Technology and Services, 1-10 employees
Used weekly for 1-2 years
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We have been using Mailchimp for some time now as we see it as a very simple user-friendly tool for our marketing campaigns. The only thing missing for us is a better integration with our CRM system.
User friendly
CRM integration
Rick W.
Telecommunications, 1-10 employees
Used daily for 2+ years
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It's been pretty easy to use for our MKTG team and myself. Good option and the aesthetics of the content we send out are always solid
The data is easy to see and understand. The ability to go in and and adjust, edit campaigns is quick and easy
More on the CRM we use side of things - but the integration to our CRM is not available on the tier CRM we use. I will be looking more into MailChimp's own CRM at some point
Michelle P.
Entertainment, 501-1,000 employees
Used monthly for 2+ years
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Great tool, expensive, but worth it. May explore some cheaper options soon.
It does everything you may want out of a campaign tool. Easy to setup, modify, templatize ccampaigns etc..
It didnt integrate the particular CRm that we had been using, but probably on our end, as its a smaller CRM.
Heather D.
Retail, self-employed
Used weekly for 6-12 months
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I really enjoyed the way you can manage your customers. It also gives you a rating for your contacts on how responsive they are to emails and other communications.
I tried zoho crm and mailchimp after doing some research. I really enjoyed the quality and integration of mailchimp. It integrates nicely with gmail after I switched to it. It is easy to integrate with website building software. It's a very good option for a lower budget and even free if you are just starting out.
I upgraded to use the outgoing email feature. This feature is buried in a menu. It needs to be higher up in the menu system. The email feature is not available at all on the mobile app. Another item that was frustrating is that in the area where you keep track of your more recent customer contact. It keeps an item in the folder as a todo when you have sent an email. I would prefer it to show in a recently sent area and not in your "to do" area.
Verified reviewer
Management Consulting, 1-10 employees
Used monthly for 2+ years
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Great for collecting survey or lead info, managing the contact list, and sending campaign marketing out
Very user friendly and intuitive. Quick to set up and use
Doesn't give me a full CRM option, so I still need to integrate to a separate CRM to do what I need
Virginia C.
Staffing and Recruiting, 11-50 employees
Used weekly for 1-2 years
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The platform is very flexible, we love how easy it is to automate email campaigns. Great analytics.
I think this is not a CRM solution, but a great email mkt tool to integrate with Salesforce and other robust CRM platforms.
Verified reviewer
Real Estate, 51-200 employees
Used weekly for 2+ years
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I love that it is free for a certain amount of emails. It also has really great templates for my marketing emails and helps me with my subject line. The best part is that it tells me who has opened my emails and what they clicked on. This helps me be more effective in the future
Syncing with my Liondesk CRM would be useful
Verified reviewer
Computer Software, 11-50 employees
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Very positive
Usability, email templates, onboarding, Zapier integration
Pricing, limited integration with CRM tools we use
Dorothy Y.
Nonprofit Organization Management, 1-10 employees
Used weekly for less than 6 months
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Great
Cost, speed, ease of use and accuracy.
Not able to export to LIttle Green Light CRM
Lubna R.
Investment Management, 51-200 employees
Used weekly for 1-2 years
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Reliable system. Emails go out relatively quickly.
It's relatively easy to attach items such as calendar invites, PDF attachments, links, images. Preview mode is accurate
We cannot link emails to our CRM. We would like to track readability, what was sent to each client and when. All to be linked on our CRM.
Ned K.
Hospital & Health Care, 51-200 employees
Used monthly for 6-12 months
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Mailchimp is a great tool for mass email campaigns. It provides great analytics and manages unsubscribers to maintain Canned Spam Act compliance. A great email tool.
I inherited a poor CRM system with a difficult email platform. We use Mailchimp to create, send and manage our email campaigns when possible. We like how it’s easy to create emails compared to our CRM’s email builder. We also like how it helps us manage unsubscribers.
Unfortunately, our current CRM does not allow us to integrate with Mailchimp. We are implementing anew CRM system, which has a robust email tool. Eventually, we will be switching from Mailchimp.
Verified reviewer
Education Management, 11-50 employees
Used monthly for 2+ years
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I'm always a fan of when a software product focuses on doing what they do and doing it well. Mailchimp is a clear example of that. They have remained a consistently strong player in the email marketing space, providing intuitive and easy-to-use software for helping businesses of all sizes and industries with their email marketing goals.
I have found that the strength of Mailchimps integration with CRM platforms varies from platform to platform, so I would encourage users to test-drive it with their unique CRM instance.
Jonathan S.
Education Management, 51-200 employees
Used monthly for 2+ years
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Awesome customer service if you have any issues with your list (ie. bounce rates) or campaigns.
Ease of putting together campaigns, either using the pre-designed templates or raw HTML templates. Also keeps the formatting adhering to anti spam laws
Limited integration with CRM and Automation platforms, or a hassle to setup
Jason K.
Nonprofit Organization Management, 51-200 employees
Used weekly for 6-12 months
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the ease of use, and scheduling of mass emails we could send out.
I didn't like that it didn't link to our CRM Ministry Platform.
Raymond O.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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I have used mailchip to solve my companies email marketing problem. And automated mails has helped me save time and increased my profit in the last 8 months.
CRM features and professional landing page template.
Non. But mailchip pricing is a little over board compared to other email marketing software.
Shakira J.
Financial Services, 10,001+ employees
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Although Mailchimp act as a all in one marketing tool/software for businesses, to me, its disadvantages overshadows its advantages. It is very easy for the software to affect deliverability, promoting spam.
This newsletter tool/software does have a pay to go pricing plan and free trial. You can establish healthy customer management and campaigns.
The software’s pricing is very expensive. It does not act as a CRM.
Bhushan T.
Chemicals, 51-200 employees
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Its a good CRM and email marketing tool, can use free trial as well
Email marketing set up and CRM management
Contact list management and html template customization not that much user friendly
Mario V.
Food & Beverages, 1-10 employees
Used weekly for 1-2 years
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Mailchimp is a very good tool for CRM. It has all that you need to streamline your CRM processes and integrate it with the usual shops.
If your website is in PHP it integrates only through API that can be a bit difficult to implement
John S.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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Really robust. Easy to set up. Simple CRM.
Too expensive. Needs to offer better discounts for large companies,
Verified reviewer
Computer & Network Security, 1-10 employees
Used weekly for 2+ years
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The easy integration with most of CRM software
I will prefer the templates and the free version bro be more flexible
Johanna R.
Management Consulting, 1-10 employees
Used monthly for 2+ years
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Mailchimp ist in unser CRM-System Daylite integrierbar.
Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.
Showing original review in German. See translation
Verified reviewer
Media Production, 1-10 employees
Used daily for 1-2 years
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Zoho is easy to use, keeps everything you need in one place and is much better value then some of the other crm options out there, the new social feature is great and will really come in usefil
easy , handy , fast, tracks, can see when people have read, send mass emails
sometimes mails form mailchimp wont transfer,
Shannon M.
Apparel & Fashion, self-employed
Used daily for 1-2 years
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