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MailerLite vs Campaign Monitor Comparison

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Overview

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

1.1K

5

4

3

2

1

888

184

23

4

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

447

5

4

3

2

1

297

116

27

6

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Pros

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Responsive design; clean, contemporary, flexible templates; handles images well; great reporting; prompt, helpful, friendly customer service; competitive pricing; agency discount.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features81
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Workflow Management
  • Total features69
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Workflow Management

Integrations

  • Total integrations142
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations368
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

MailerLite logo

MailerLite

They built it in a user friendly way,

Reviewed 5 years ago
Pros

The best thing I like about this software is Campaign builder, even a naive user can create a template for campaign.

Cons

As per the current subscription they are offering, a free user can send a campaign to 1000 user only. It should be between 1500 - 2000 user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Best value for money

Reviewed 4 months ago

For us, MailerLite is the basic software for our own marketing.

Pros

Very kind and fast support. The software is easy to use, but if I get stuck there is help

Cons

The campaign resend feature may show total results outside of individual campaigns

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Best tool for email marketing

Reviewed 5 years ago

Helps me to get in touch with customers for sending emails.

Pros

The best part is easy to use Layout! I can easily create the campaign by dragging and dropping elements such as gallery, Titles etc. I like Campaign builder. They built it in a user-friendly way. I believe that even a new user can user can use this campaign builder easily.

Cons

They have all the features which are necessary for a email markting platform. As of now, there is nothing I like leaset about this software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Easy to use interface.

Reviewed 5 years ago

It helps to send email campaigns as a piece of cake :)

Pros

The best part is the campaign builder. You can easily create user campaigns by dragging and drop banner, gallery, text etc. and also they system is very fast. I love campaign builder part :)

Cons

The number of subscribers should be more with free plan. There is nothing else I like least about this tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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MailerLite logo

MailerLite

Awesome service with Joseph from Mailer Lite!

Reviewed 3 months ago
Pros

I like the campaign building templates. I will watch the videos

Cons

I need to learn how to design more. My fault.

Vendor response

It's never too late to learn new things, Dawn! In case you have any questions, we have a great Facebook community that can guide you with design ideas.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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MailerLite logo

MailerLite

Lightweight and fast, excellent customer service, beautiful templates

Reviewed a year ago
Pros

The drag and drop builder is absolutely one of the prettiest I've seen in email service providers. I custom code email templates for clients, but there are some serious advantages to using their drag and drop. Everything else you need is there, like the file manager, for using a CDN should you need it. Also shout out to [SENSITIVE CONTENT] from CX, his super fast, detailed, and HIGHLY technical responses should be legendary. Really refreshing to get such great help when setting up a campaign on a platform I've never used before for a client!

Cons

Lack of setting a different reply-to address makes it difficult for certain campaign preferences.

Vendor response

Thank you so much for sharing your experience with us <3

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Ease of use and great back up service

Reviewed 9 months ago

I'm reaching a wider audience

Pros

The software is user-friendly, particularly for one who is not especially techie. I needed a little help when I first got started and this was immediately forthcoming. Any queries I have had since have been answered and dealt with speedily and to my satisfaction

Cons

If I have scheduled a campaign and later want to make changes I haven't found a facility to edit. Consequently I have to copy the existing campaign as a new one and delete the original. Only a minor irritation.

Vendor response

Hey Natalie, we totally hear you and will make sure to pass this on. Alternatively, clicking "cancel" will make it go back to Drafts. You will be then able to make changes and reschedule it once more. Hopefully this might be a bit easier until we have a better solution from our end.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Can't live without MailerLite

Reviewed 8 months ago

I've tried different Campaign Managers, and MailerLite is, by far, the best one for me!

Pros

It has all the features you need and didn't know you need, like creating a full website!

Cons

I wish the website design tool would have more features, like the possibility to add comments on blog articles.

Vendor response

Thanks a bunch for the great feedback, Ruben! Make sure to request these features on your account - we can have a look at it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Great product.

Reviewed 9 months ago

Great.

Pros

Very user friendly software, but when you need help, customer support is stellar.

Cons

I found the campaign editor to be a bit awkward. The campaign was created in Microsoft Word but I found that copying and pasting into their editor yielded mixed, often disappointing results. Would have been much easier if their editor functioned more like a Windows application.

Vendor response

Thank you for sharing your experience and feedback with us, Kurt.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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MailerLite logo

MailerLite

A good tool to create email campaigns

Reviewed 5 years ago
Pros

One can easily create an email campaign by dragging and dropping elements like images, text, buttons, etc.

Cons

As a free user one can only send 1000 email in a campaign. However, it should be between 1500 - 2000 e-mails per user

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

MailerLite logo

MailerLite

Mailerlite is a great marketing product

Reviewed 5 months ago

So far I am LOVING this platform. Great customer service, easy to learn and use, and the campaign template are great.

Pros

Just started using this email marketing platform after switching from another. It was very easy to learn and very intuitive. I didn't even have to read their help articles for most of it because it was so simple. Also, love how easy it is to set up segments and groups. My old platform did not even have this option. I can see how this will help me to better target my audience with campaigns and automations.

Cons

Having a bug with accessing a drop down box but the help center was amazing and took over the task for me until I could try another option at home.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Crushed it

Reviewed 2 years ago

Customer support is second to none. [SENSITIVE CONTENT HIDDEN] CRUSHED it! Made things so so clear, esp for a non-techie like me. Just followed the prompts and issue was solved in Seconds, not minutes!! Love ML!!

Pros

Dependable. Nice videos on HOW TO do stuff.

Cons

Was initially tricky to start a campaign, esp for a non-techie like me. But after once or twice, very intuitive.

Vendor response

What a shout for the support team Michael, thanks a bunch for that! We can totally understand how it can be for non-techies (I'm one of them) - that's why we've now opened our MailerLite Academy: https://academy.mailerlite.com/ It is basically a Masterclass to becoming a pro in email marketing. - Lay

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Mailerlite is much better than its Competitors. Easier to use and more cost effective!

Reviewed 5 years ago

I can recommend it to my customers and know that either i can help them fast or they can DIY it with the expert customer support!

Pros

The Reports are easy to access and understand. Creating Multiple Campaigns at one time is a Snap!

Cons

The Automation is a bit confusing. Could there be a feature to repeat a campaign on a monthly weekly etc basis?

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Love it!

Reviewed 8 months ago
Pros

I love how affordable and easy-to-use is Mailerlite. They are constantly adding new features and help me with any issues I might have.

Cons

Sometimes when I send a campaign Mailerlite is having issues with DOS or something similar which causes problems with my traffic.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Best campaign creation and management platform

Reviewed 9 months ago

My overall experience is fantastic.

Pros

Mailerlite is very intuitive for the individual creating the campaign and triggers. Also very easy to integrate with websites.

Cons

There are no aspects that I dislike about Mailerlite. One area of improvement could be more customization of popup windows, but still good.

Vendor response

The only triggers we want to have in our lives, am I right, Travis?? :) Thank you for sharing your experience with us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Does 90% of what I need it to.

Reviewed 5 years ago

An economical and overall excellent solution for audience building for my small business.

Pros

The interface is clean and concise. If you are familiar with email list software terminology, the organization is well thought out. Also, although some issues were not resolved, my experience with customer service itself has been great so far.

Cons

The inability to create automations based on multiple campaign actions or create campaigns based on specific links clicked in a previous email.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Awesome Layout!

Reviewed 5 years ago

It helps my client for email marketing

Pros

I can easily create campaign by dragging and dropping elements like images, text, buttons etc. It is a very user friendly.

Cons

They have all the basic features required for an email marketing tool. A free user should be able to send a campaign to 5000 contacts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Good product with great support

Reviewed a year ago

I needed a cheap (free!) email service provider so I could start building my mailing list. The forms are easy to embed and I started building my list immediately. Once I had a lead magnet to offer, this was also easy to set up the forms. They are all embedded on my Wordpress Divi website and I have set them up and away they go. WHen I have had technical issues the support has been really good, with the team responding as many times as they needed to until the problem was fixed.

Pros

I use the campaign feature to send my eNewsletter every week. It is easy to add and remove sections (drag and drop) and the reports are quick to view and easy to understand. I also use it to send out my lead magnet with an automated welcome email campaign. So easy to set and operate.

Cons

I haven't found anything I don't like yet.

Vendor response

Hey Peta, keep going with those weekly newsletters. If you have any questions, you know where to find us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Let me tell you about my BESTFRIEND

Reviewed 2 years ago
Pros

Mailerlite is a great email campaign, it has helped me earn thousands in revenue and counting. Its easy to navigate and simple.

Cons

Not much I can say I dislike. The only thing I for sure dislike is the fact that I cant do campaigns from my mobile ios app.

Vendor response

Hi Martina, Thank you for the fantastic review! We are more than happy to be your BESTFRIEND. In the next future, MailerLite will create a iOS campaign building. So stay tuned ;) Irene

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Why MailerLite is a superior product at an incredible price!

Reviewed a year ago

LOVE IT! I will never go back to Mailchimp.

Pros

I love the ease of use. For me, it's like using Active Campaign but WAYYYY more affordable for my small business.

Cons

Sometimes it's difficult to find answers to some of my technical issues on the how-to pages. But, I'm excited to start using the new university.

Vendor response

So great to hear that you're joining the Academy, Alma - can't wait! And if you still have any other question, do get in touch with our amazing support team. They will always have your back.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Easy to use and good functionality

Reviewed 4 months ago

Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.

Pros

The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too. If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

Cons

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch. Occasionally it's slow to load, especially the drag and drop interface. But these are both minor points.

Vendor response

We'd love how thorough you've been Tracey! Thank you so much for your kind words.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Best Value Autoresponder On The Market

Reviewed 9 months ago
Pros

Super easy to use and flexible too - all the good stuff from the big names like AWeber and Mailchimp, but at a fraction of the cost and customer support that's second to none.

Cons

The only function missing (or that I haven't found yet) is the ability to send a campaign at the optimum time for the subscriber's location.

Vendor response

We appreciate your feedback about sending out campaign. Have a great day, Dan.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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MailerLite logo

MailerLite

Mailerlite - Review

Reviewed 3 years ago

I could reach my users in a much more involved way. The problem was it costed way to much for the value I would receive.

Pros

I really enjoy how I was given a set of templates to create an email campaign and it was simply dragging and drop software.

Cons

I hate how I'd have to get premium to use more intricate drag and drop models. I think it costs way too much.

Vendor response

Hello Rishab, Thanks a lot for your feedback! Sorry to hear that you felt like the value you are receiving is too low. However, I am happy to tell you that free and paid clients get to use the same drag & drop editor with the same functionality. If you have any question regarding the functionality of our features or have any suggestions on how to improve it, please reach out to us at support@mailerlite.com Thanks again!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MailerLite logo

MailerLite

Mailerlite is an affordable option to manage subscribers and campaigns.

Reviewed 5 years ago

Makes it easy to collect new subscribers and send campaigns.

Pros

Their pricing and functionality, paired together, are hard to beat. Automation functionality is easy to setup and just works.

Cons

It would be nice to have an actual template manager. Currently you have to create a campaign, design it, and duplicate to use that design again.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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MailerLite logo

MailerLite

I switched to MailerLite from another provider.

Reviewed 5 years ago
Pros

I have found the whole experience easy not to mention cheaper than my previous provider. In particular the campaign creation tool is super-easy to use

Cons

There are a couple of minor glitches - I keep accidentally creating double columns and there doesn't seem to be an easy way to correct this.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Campaign Monitor

The dashboard is very clean, which is a nice respite from often-busy business software interfaces.

Reviewed 5 years ago

I have used Campaign Monitor and still follow their progress as I was impressed at their start product, yet for some time I have switched to Mailerlite which surprised me with nice payment plan and great features.

Pros

You can add subscribers as you're setting up your first campaign or as a separate process. Subscribers must be part of a list that you create, although you can set up unlimited lists, which is one way to segment your usersCreating a campaign is also easy. To start, you just need a name, subject line, and an email address for the "From" field (you can set up a separate "reply to" email as well).

Cons

Campaign Monitor may lack live support and third-party integrations, but it offers a simple way to connect with your audience through email marketing, including auto-responders and a new suite of analytics.