Marin Software vs Optmyzr

Semrush

Opteo

Skai

Acquisio

charles

BidX

Compare Marin Software and Optmyzr based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Skai's omnichannel marketing platform provides data-driven insights, automation, optimization, and measurement solutions across all performance media. Skai empowers marketers with data they can trust, insights they can use, and impact they can measure on the media that matters.

Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on  digital advertising campaign on Google, Facebook and Bing Ads. Marketers use their industry leading AI-powered PPC automation solutions to improve efficiency and scale their business.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

A/B Testing

Access Controls/Permissions

Account Alerts

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Automated Scheduling

Bid Management

Budget Management

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Click Tracking

Contact Database

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Source Connectors

Data Visualization

Email Marketing

Engagement Tracking

Event Triggered Actions

For PPC Campaigns

Geotargeting

Goal Setting/Tracking

Keyword Research Tools

Keyword Tracking

KPI Monitoring

Lead Attribution

Lead Generation

Lead Management

Location-Based Marketing

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Performance Management

Performance Metrics

Predictive Analytics

Referral Tracking

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Scheduled/Automated Reports

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Status Tracking

Tag Management

Tagging

Third-Party Integrations

Trend Analysis

URL Builder

Visual Analytics

Workflow Management

Marin Software

Web-based

Digital Marketing Manager

The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out.

digital marketing specialist

I really liked how easy it is to set up  A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.

Marketing Business Development Manager

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

Digital Marketing Analyst

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used.

User friendly product but need more tailored functionality.

Marin Software screenshot: Cross-Channel Dashboard

Marin Software screenshot: Pacing Dashboard

Marin Software screenshot: Rules-Based Automation

Large Enterprises

Mid Size Business

Small Business

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

BidX helps brands to grow and scale their business by automating ads on and off Amazon with their software. BidX is the only platform globally that automatically creates and optimizes full-funnel campaigns (PPC & DSP) with self service access. 

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

Campaign Planning

Landing Pages/Web Forms

Real-Time Monitoring

Real-Time Updates

Optmyzr

Campaign manager

Can not say enough great things about this product. Ease of use, and layout are terrific.

VP, Digital Strategy

The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Program Manager

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.

ppc director

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Online Marketer

I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Owner Director

That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.

Digital Marketing Executive

I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too.

Consultant Trafic & E-commerce

Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

SEO Consultant & Founder

More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it.

Performance Lead

Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.

Digital Marketing Team Manager

I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things.

Tech Lead - Advertising Operations

Too bad I can't program the automatic reception of a Google Sheet.

Digital Marketing Consultant - Pay per Click, Search Engine Optimisation & Web Analytics

I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool.

Owner

It's worth the price tag. I think it should be expensive considering all that it does for you.

This is the tool I use for my Google Ads reporting, it's very easy and quick to pull keywords lists in pdf or Excel sheet. Plus the option to receive it automatically by email helps a lot.

This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software.

Senior Paid Media Speciaist

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues.

Marin Software vs Optmyzr Comparison (2026)

Marin Software

Optmyzr

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