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Marketo Engage vs Act-On Comparison (2026)
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Good recommendations?
Marketo Engage
4.3
(720)5
327
4
301
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Act-On
4.3
(258)5
137
4
84
3
25
2
7
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
720
5
4
3
2
1
327
301
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.3
258
5
4
3
2
1
137
84
25
7
5
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this appPros
“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP
Amber P.
HR Executive
“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Jerrid C.
CEO
“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ
Hayley J.
Senior Compensation Analyst
Pros
“Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.”
Nikki B.
Aviation Marketing Coordinator
“Act-On recently updated their email composer which made it more cumbersome to design emails.”
Sarah O.
Marketing Manager
“Act-on has been there for our team's marketing efforts.”
BR
Ben R.
Senior Marketing Specialist
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
Cons
“These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight.”
BR
Ben R.
Senior Marketing Specialist
“No time wasted on unproductive campaigns.”
LC
Lucy C.
President of Sales
- Vendor responds to reviews
- Last review10 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features93
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations106
- 123FormBuilder
- Act!
- AdRoll
- Adobe Commerce
- Amazon Simple Storage Service (S3)
- Azuqua
- Bedrock Data
- Box
- Brainshark
- BrightInfo
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- Formstack Forms
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Gravity Forms
- Highrise
- Highspot by Seismic
- HubSpot Data Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Interact
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Marketo Measure
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twilio Segment
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WooCommerce
- Wufoo
- Wunderkind
- Yesware
- Zapier
- Zendesk Suite
- Zoho CRM
- uStudio
- Total integrations40
- 123FormBuilder
- Act!
- AdRoll
- Adobe Commerce
- Amazon Simple Storage Service (S3)
- Azuqua
- Bedrock Data
- Box
- Brainshark
- BrightInfo
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- Formstack Forms
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Gravity Forms
- Highrise
- Highspot by Seismic
- HubSpot Data Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Interact
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LinkedIn for Business
- Litmus
- LiveChat
- LiveHive
- Marketo Measure
- Membrain
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twilio Segment
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WooCommerce
- Wufoo
- Wunderkind
- Yesware
- Zapier
- Zendesk Suite
- Zoho CRM
- uStudio
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