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Marketo Engage vs Act-On Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$895
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$900/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

255

256

69

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

133

79

23

6

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.
Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms.
It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.
On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing.
Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features84
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Historical Reporting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey/Poll Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • Total features120
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Historical Reporting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey/Poll Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations424
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations97
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage

I can't imagine managing my leads without Marketo

Reviewed 3 years ago
Pros

Marketo enables you to easily track leads across the buyer's journey and also manage your leads to place them in product specific nurtures. There is a lot of information that you can store and act on for each lead in your database.

Cons

Marketo can be tough to learn at first, but when you get the hang of it, and begin to understand how it works, things start to click.

Marketo Engage vs. Act-On

See how Marketo Engage and Act-On stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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