Marketo vs Act-On Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
(Education Management company, 1001-5000 employees)

I can't imagine managing my leads without Marketo

2018-03-07

Pros

There is a lot of information that you can store and act on for each lead in your database.

Cons

Marketo can be tough to learn at first, but when you get the hang of it, and begin to understand how it works, things start to click.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Marketo Reviews
Marketo
Marketing automation for digital marketers
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Anonymous
Senior Demand Generation Lead (Computer Software company, 201-500 employees)
Verified Reviewer

High functionality but not intuitive to use

2018-11-19

Pros

You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable.

Cons

The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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Israel Kloss

Good product for an even better price

2015-02-24

Pros

The product is at least as good as my evaluation of Marketo for a lot less!

Cons

It was a bit tricky to request and use customized subdomains for our landing pages.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

8/10

Recommendations to others considering Act-On

If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

Source: Software Advice
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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Anonymous
(Marketing and Advertising company, 1-10 employees)

A 2nd tier product in the race of Marketing Automation

2018-09-06

In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities.

Pros

Support team, the fact that Act-On is growing quickly

Cons

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Act-On Software


Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

Act-On Reviews
Act-On
Cloud marketing automation platform
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Kelsey DeMers

If you take advantage of all of its features, you will succeed.

2018-08-06

Pros

We made the move from Marketo, and Act-on has a much easier user interface.

Cons

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from Act-On Software


Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Act-On Reviews
Act-On
Cloud marketing automation platform
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Cameron Evans

Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!

2018-03-07

Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this.

Pros

I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you.

Cons

Functionality is very limited and not up to par compared to more competent products like HubSpot or Marketo. It may be cheaper, but you could do much better springing for a basic version of HubSpot or another software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
Read more
Abby Sandbach

Act-On Worth The Marketing Dollars

2017-10-03

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros

I've used Marketo in the past, and Act-On was much simpler and user friendly.

Cons

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
Read more
Brittany Hart

Powerful for automation experts, but also functional for beginners

2014-03-26

Our company switched to Act-On from Marketo because of pricing and it looked like it would still handle our needs as a small-mid sized company.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
Read more
Manu Grossi

Agree with recent Forrester Wave Report

2016-11-23

I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics.

Pros

Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Cons

The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Act-On

Forrester called it the best value on the market in their Q4 2016 Wave report. If you want a feature-rich platform that your whole team can use, Act-On is the best tool on the market, particularly for medium sized companies.

Source: Capterra
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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Michael (Mike) Compeau

Verified Reviewer

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

2014-08-01

Surveying the segment, I found and researched Eloqua, Marketo, and Act-On.

Pros

Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

Cons

Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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Amy Farmer

2013-11-01

Second, we tried Marketo and found that it was overwhelmingly complicated.

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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