Act-On Alternatives

Act-On

Growth marketing automation platform

Act-On

How do Act-On alternatives compare?

Keap and HubSpot Marketing Hub stand out as its top competitors based on similarity, popularity and user reviews. When comparing Act-On to its top 100 alternatives, C2CRM has the highest rating, with Insent as the runner-up, and Act-On ranking 68th place. Salesforce Sales Cloud has the most reviews with a total of 15,372, while Act-On has 245. Users say C2CRM tops the list for value for money followed by SutiCRM, while Act-On comes in 83rd. Users also say Insent and Phonexa are the easiest to use, while Act-On takes 68th place.


How do I choose the best Act-On alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to Act-On?

Filter results


Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

Keap

An all-in-one CRM, sales and marketing automation software

Pricing

Starting from

$79/month

Value for money

3.8

0.1

3.9

What users say about Keap's value for money

We are overall very much satisfied with Infusionsoft and we found this affordable to small and medium scale businesses having less budget to allocate for such softwares.

SS

Sk S.

Landing pages rarely work and I have had multiple events and lost hundreds of leads during the KEAP take over of Infusionsoft. Now I have too much money invested to make a switch.

HM

Heidi M.

Total

37

85

86

features in common

37

features in common

Keap's unique features

  • Visual Analytics

  • Sales Analytics

  • Sales Forecasting

  • Electronic Payments

Act-On's unique features

  • Delivery Tracking

  • Drip Marketing

  • Web Analytics

  • Dashboard Creation

HubSpot Marketing Hub

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.3

3.9

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

40

70

86

features in common

40

features in common

HubSpot Marketing Hub's unique features

  • Calendar Management

  • Promotions Management

  • Content Management

  • Data Profiling

Act-On's unique features

  • Data Import/Export

  • Data Visualization

  • Customizable Questions

  • Role-Based Permissions

Pardot

Salesforce B2B marketing automation for marketing & sales

Pricing

Starting from

$1250/month

Value for money

3.7

0.2

3.9

What users say about Pardot's value for money

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.

ET

Eric T.

Costly for small businesses but that's my only gripe.

RK

Ryan K.

Total

40

61

86

features in common

40

features in common

Pardot's unique features

  • Automated Scheduling

  • User Management

  • Email Integration

  • Keyword Tracking

Act-On's unique features

  • Data Filtering

  • Data Import

  • Conversion Tracking

  • Social Media Integration

SharpSpring

Affordable marketing automation for all business sizes

Pricing

Value for money

4.6

0.7

3.9

What users say about SharpSpring's value for money

For the price, its an outstanding product. Its much more feature rich than some of the other low budget options, and loaded with functionality that most small and mid sized business can use.

EP

Eileen P.

It's been a super easy add on to our services since the tool is so robust and we have another revenue opportunity through various ways we can service our clients with the software.

MT

Mindy T.

Total

56

100

86

features in common

56

features in common

SharpSpring's unique features

  • Contact Management

  • Sales Tracking

  • Single Sign On

  • Email Integration

Act-On's unique features

  • Metadata Management

  • Role-Based Permissions

  • Performance Reports

  • History Tracking

LeadSquared

Marketing automation and sales execution platform

Pricing

Starting from

$25/month

Value for money

4.3

0.4

3.9

What users say about LeadSquared's value for money

Perfectly under budget, great support team and scalable.

Sanjeev K.

We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that.

AA

Antony A.

Total

39

63

86

features in common

39

features in common

LeadSquared's unique features

  • Mobile Integration

  • "What If" Scenarios

  • Automated Sales

  • Automatic Lead Distribution

Act-On's unique features

  • Data Filtering

  • Data Import

  • Web Traffic Reporting

  • Custom Forms

Sendinblue

Automation, Marketing & Transactional Email, and SMS Service

Pricing

Starting from

$25/month

Value for money

4.5

0.6

3.9

What users say about Sendinblue's value for money

It is ok, cost is interesting, I would like to improve my ability to use it and to link with other social media , google ads, Fb, histagram and with prestashop.

AR

Anonymous Reviewer

They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more.

Matthew V.

Total

33

53

86

features in common

33

features in common

Sendinblue's unique features

  • Subscription Management

  • Geographic Maps

  • SMS Integration

  • Content Management

Act-On's unique features

  • Data Visualization

  • Delivery Tracking

  • Social Network Marketing

  • Workflow Management

Salesforce Sales Cloud

Cloud-based CRM & Sales Automation

Pricing

Starting from

$25/month

Value for money

4.0

0.1

3.9

What users say about Salesforce Sales Cloud's value for money

Our overall experience with this solution has been absolutely amazing in the long run it is definitely worth the investment and the customer service and technical support is second to none.

Chad G.

It's has increased our revenues for the company, helps maintain status quo, forecasting improved, opportunities are not being missed. Overall its impact has been good in managing the work flow.

SU

Sadia U.

Total

31

63

86

features in common

31

features in common

Salesforce Sales Cloud's unique features

  • Lead Nurturing

  • Lead Distribution

  • Task Tracking

  • Commenting

Act-On's unique features

  • Customizable Branding

  • Web Traffic Reporting

  • Customizable Questions

  • Survey Management

BenchmarkONE

CRM & Marketing for small businesses and marketing agencies.

Pricing

Starting from

$39/month

Value for money

4.4

0.5

3.9

What users say about BenchmarkONE's value for money

An awesome and inexpensive marketing automation tool.

Alex W.

Hatchbuck offers a tiered pricing plan, which is great for small businesses trying and starting a CRM program.

JM

Jenna M.

Total

31

52

86

features in common

31

features in common

BenchmarkONE's unique features

  • Tagging

  • Real Time Monitoring

  • Email Integration

  • Pipeline Management

Act-On's unique features

  • Dashboard Creation

  • Web Traffic Reporting

  • Data Capture and Transfer

  • SEO Management

Marketo Engage

Marketing automation for digital marketers

Pricing

Value for money

3.8

0.1

3.9

What users say about Marketo Engage's value for money

It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech.

AR

Anonymous Reviewer

They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost.

ML

Maria Lenin L.

Total

44

64

86

features in common

44

features in common

Marketo Engage's unique features

  • Calendar Management

  • Website Integration

  • Data Mapping

  • Lead Nurturing

Act-On's unique features

  • Event Management

  • Filtered Views

  • Customizable Branding

  • Trend Analysis

Insightly

CRM for lifelong customer relationships.

Pricing

Starting from

$29/month

Value for money

3.9
3.9

What users say about Insightly's value for money

Pricing and features vary widely with what you're willing to pay which is fair and great frankly. There's even a free plan that gives you a sneak peak into the great features.

AR

Anonymous Reviewer

To fix this, INSIGHTLY is proposing a costly development and asking us to take a higher plan for more users.

CC

Christophe C.

Total

47

141

86

features in common

47

features in common

Insightly's unique features

  • Commenting

  • Real Time Monitoring

  • Reminders

  • Lead Assignment

Act-On's unique features

  • Email Marketing Management

  • Engagement Analytics

  • Conversion Tracking

  • WYSIWYG Editor

Oracle Eloqua

Cloud marketing automation software

Features

Total

18

37

86

features in common

18

features in common

Oracle Eloqua's unique features

  • Multi-Channel Communication

  • Email Notifications

  • Sentiment Analysis

  • Campaign Planning

Act-On's unique features

  • Reporting & Statistics

  • Web Analytics

  • Data Capture and Transfer

  • Contact History

eTrigue

Real-time Sales Acceleration & Marketing Automation Solution

Pricing

Starting from

$600/month

Value for money

4.5

0.6

3.9

What users say about eTrigue's value for money

It's a great place to start your marketing automation/inbound program if you're looking to do that with minimal experience, budget and/or bandwidth.

Kristi A.

ETrigue excels in providing the perfect starting place (and price) for small teams to get the hang of more involved inbound marketing.

Kristi A.

Total

19

25

86

features in common

19

features in common

eTrigue's unique features

  • Assessment Management

  • CAN SPAM Compliance

  • Sales Analytics

  • Sales Integration

Act-On's unique features

  • Real Time Updates

  • Web Analytics

  • Data Filtering

  • Configurable Workflow

Autopilot

Marketing automation software made visual.

Pricing

Starting from

$49/month

Value for money

4.5

0.6

3.9

What users say about Autopilot's value for money

The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.

AD

Adrian D.

I think the ideal scenario is for small and medium businesses with growing marketing teams, especially since their cost becomes much more accessible than applications like Marketo.

AR

Anonymous Reviewer

Total

28

38

86

features in common

28

features in common

Autopilot's unique features

  • Customer Activity Reporting

  • Contact Management

  • Lead Capture

  • Unsubscribe Database

Act-On's unique features

  • Data Filtering

  • Trend Analysis

  • Data Import

  • Search Functionality

SALESmanago

The #1 All-in-one Marketing Automation Platform for SMB

Pricing

Value for money

4.5

0.6

3.9

What users say about SALESmanago's value for money

Email marketing, pop-ups, abandon cart, ... it is good when you start as it it free, and even better when you're big and have budget for powerful automation tool.

Piotr S.

It is smart, reliable and gives very strong customer service. They put their money where their mouth is.

David L.

Total

39

71

86

features in common

39

features in common

SALESmanago's unique features

  • Chat

  • Monitoring

  • Action Planning

  • Activity Dashboard

Act-On's unique features

  • Data Import

  • Data Visualization

  • WYSIWYG Editor

  • Customizable Branding

Benchmark Email

Email marketing service provider

Pricing

Starting from

$13.99/month

Value for money

4.1

0.2

3.9

What users say about Benchmark Email's value for money

Pricing is nice, and i like that the Email automation is in a flow chart. It makes it easy to understand.

ES

Ean S.

Price - ability to update email addresses without them being cleaned.

AB

Ariana B.

Total

28

42

86

features in common

28

features in common

Benchmark Email's unique features

  • Auto-Responders

  • Application Integration

  • Text Editing

  • Image Library

Act-On's unique features

  • Customizable Questions

  • Trend Analysis

  • Dashboard Creation

  • Role-Based Permissions

SugarCRM

Customizable customer relationship management software

Pricing

Value for money

3.8

0.1

3.9

What users say about SugarCRM's value for money

The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution.

Victoria G.

We are keeping our clients and potential clients centralized - thats about it. Otherwise it is a pain in the neck for everyone who uses it and it is over priced for what we use it for.

jh

josie h.

Total

1

2

86

features in common

1

features in common

SugarCRM's unique feature

  • Email Integration

Act-On's unique features

  • Trend Analysis

  • Visitor Tracking

  • Mailing List Management

  • Referral Source Tracking

Email It

Easy to use email marketing service

Features

Total

3

6

86

features in common

3

features in common

Email It's unique features

  • Monitoring

  • Chat

  • Newsletter Management

Act-On's unique features

  • Web Analytics

  • Web Forms

  • Multi-Campaign

  • ROI Analytics

Vtiger CRM

All-in-one CRM for small businesses

Pricing

Starting from

$10/month

Value for money

4.5

0.6

3.9

What users say about Vtiger CRM's value for money

The best part of the software is when I can add opportunities for my clients revenue for my future projects. It helps me to understand and work easily for my future revenue.

AR

Anonymous Reviewer

It is user friendly, fast and very accesible of the price. We have been using the free trial for several years, and decided to upgrade to the payed version and it was a perfect decision.

VM

Valentina M.

Total

22

73

86

features in common

22

features in common

Vtiger CRM's unique features

  • Tagging

  • SMS Integration

  • Call Recording

  • SLA Management

Act-On's unique features

  • Custom Landing Pages

  • Social Media Metrics

  • Customer Segmentation

  • Real Time Updates

Sailthru

Marketing automation for e-commerce

Features

Total

0

3

86

features in common

0

features in common

Sailthru's unique features

  • Business Intelligence

  • Accounting Management

  • Projections

Act-On's unique features

  • Third Party Integration

  • Trend Analysis

  • Mail Merge

  • Real Time Updates

eConnect Email

Powerful email platform

Features

Total

1

1

86

features in common

1

features in common

eConnect Email's unique features

  • No unique features

Act-On's unique features

  • Trend Analysis

  • Visitor Tracking

  • Mailing List Management

  • Referral Source Tracking

C2CRM

Cloud Enterprise Business Solutions

Features

Total

0

3

86

features in common

0

features in common

C2CRM's unique features

  • Opportunity Management

  • Forecasting

  • Self Service Portal

Act-On's unique features

  • Third Party Integration

  • Trend Analysis

  • Mail Merge

  • Real Time Updates

EngageBay

Integrated sales & marketing software for growing teams

Pricing

Starting from

$9.99/month

Value for money

4.8

0.9

3.9

What users say about EngageBay's value for money

A great automation tool with a competitive price.

Jan Patrick T.

Best on the market - and certainly at this price.

SM

Sian M.

Total

28

37

86

features in common

28

features in common

EngageBay's unique features

  • Reminders

  • Automated Sales

  • Subscription Management

  • Content Management

Act-On's unique features

  • Data Filtering

  • Survey Management

  • Data Import

  • Role-Based Permissions

Bitrix24

100% free CRM, collaboration and communication tool suite

Pricing

Starting from

$24/month

Value for money

4.2

0.3

3.9

What users say about Bitrix24's value for money

It has great value for money and pricing is unbeatable as compared to other software solutions in the market for same purpose. Brilliant within the company social feature.

Irfan A.

They are responsive in their support. I enjoy how the various functions are available to low-price users.

AW

Anna W.

Total

27

90

86

features in common

27

features in common

Bitrix24's unique features

  • Recurring Tasks

  • Records Management

  • Website Integration

  • Calendar Management

Act-On's unique features

  • Customer Segmentation

  • Survey Management

  • Customizable Branding

  • Real Time Reporting

ActiveDEMAND

An integrated marketing solution for marketers & agencies

Pricing

Starting from

$15/month

Value for money

4.1

0.2

3.9

What users say about ActiveDEMAND's value for money

Value for the price is great, I recommend this platform for call tracking.

Louis-Paul B.

Great that there's no contract period. Excellent value for the money.

Sue S.

Total

38

63

86

features in common

38

features in common

ActiveDEMAND's unique features

  • Customer History

  • Lead Distribution

  • Automatic Lead Distribution

  • Automatic Notifications

Act-On's unique features

  • Lead Generation

  • Lead Management

  • Web Traffic Reporting

  • Delivery Tracking

Salesflare

Intelligent CRM for small and medium sized B2B businesses

Pricing

Starting from

€30/month

Value for money

4.8

0.9

3.9

What users say about Salesflare's value for money

We love this Salesflare email tracking as it helped us with email tracking and saved lot's of money in email tracking solutions.

Gourav M.

Ease of use, price is very affordable, customer service was impeccable.

Gary L.

Total

41

111

86

features in common

41

features in common

Salesflare's unique features

  • Customer History

  • Calendar Sync with Google

  • Opportunity Management

  • Email Notifications

Act-On's unique features

  • Data Filtering

  • Data Import

  • Custom Forms

  • Social Network Marketing

Kartra

Kartra, the all-in-one business platform

Pricing

Starting from

$79/month

Value for money

4.5

0.6

3.9

What users say about Kartra's value for money

Yes it takes time to learn, yes it is worth that investment, and yes it is great value for. I am so very grateful to the developers and the support team that have helped me along the way.

AF

Amanda F.

The subscription setup and checkout are as good as it gets. We've seen a huge bump in conversions on our high ticket sales once switching the KArtra checkout.

Matt M.

Total

36

84

86

features in common

36

features in common

Kartra's unique features

  • Video Support

  • SMS Marketing Managment

  • Subscription Management

  • Event Tracking

Act-On's unique features

  • Data Filtering

  • Data Import

  • Survey Management

  • CRM Integration

Ontraport

Sales, marketing, and communication management software

Pricing

Starting from

$79/month

Value for money

3.8

0.1

3.9

What users say about Ontraport's value for money

ActiveCampaign feels like a better option that costs less. If you're going to go with an expensive option with all the features + potential power, might as well go with InfusionSoft.

Steven D.

The pricing tiers are rather odd as there's no middle ground.

ES

Edwin S.

Total

35

63

86

features in common

35

features in common

Ontraport's unique features

  • Forecasting

  • Task Planning

  • Performance Metrics

  • CAN SPAM Compliance

Act-On's unique features

  • Data Capture and Transfer

  • Data Filtering

  • Trend Analysis

  • Contact History

User.com

The engine of growth. An all in one solution for user data.

Pricing

Starting from

$49/month

Value for money

4.6

0.7

3.9

What users say about User.com's value for money

I was surprised about how well it worked and what's more important, they offered a great price.

ER

Evelyn R.

All the features you need for a friendly price for a startup.

GH

Gerald H.

Total

46

99

86

features in common

46

features in common

User.com's unique features

  • Multi-Channel Communication

  • Contact Management

  • Authentication

  • Automated Sales

Act-On's unique features

  • Filtered Views

  • History Tracking

  • Data Visualization

  • Workflow Management

Sendlane

Email marketing automation for eCommerce Stores!

Pricing

Starting from

$25/month

Value for money

4.4

0.5

3.9

What users say about Sendlane's value for money

After seeing their demo and their costs, it was an easy decision to change over. Saving thousands of dollars a month, but still have all the same ease of use and automation perks.

PL

Peter L.

We have found that Sendlane provides the best bang for the buck and overflow of value for the price point.

RM

Romano M.

Total