Marketo Engage vs Drift

HubSpot Marketing Hub

HubSpot CRM

Intercom

Salesforce Marketing Cloud Account Engagement

Freshchat

Zoho SalesIQ

Compare Marketo Engage and Drift based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

A/B Testing

Access Controls/Permissions

Account Based Marketing

Action Management

Activity Dashboard

Activity Tracking

Advertising Management

AI/Machine Learning

Alerts/Notifications

Attribution Modeling

Audience Targeting

Automated Publishing

Automated Scheduling

Autoresponders

Backlink Monitoring

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Behavioral Targeting

Calendar Management

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Categorization/Grouping

Channel Management

Chat/Messaging

Churn Management

Click Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Content Analytics

Content Creation

Content Delivery

Content Library

Content Management

Content Publishing Options

Content Sharing

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Portal

Customer Profiles

Customer Segmentation

Customer Touchpoints

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Synchronization

Data Visualization

Design Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Experience Management

For Sales Teams/Organizations

Form Builder

Forms Management

Gamification

GDPR Compliance

Generative AI

HTML Editor

Image Library

Interaction Tracking

Keyword Rank Tracking

KPI Monitoring

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Marketo Engage

Web-based

Contributing Editor

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Digital Marketing Executive

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

Project Manager 

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Sr. Executive Sales and Research

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Software Engineer

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

I love the platform's ease of use plus the great customer service. Thanks for the innovations provided by your service.

Civil engineer 

Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Marketing Director

I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.

Account Manager

Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.

Content Marketing Program Manager

The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.

Senior Manager, Demand Generation

Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.

Marketing Automation Manager

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.

product marketing manager

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

Training Manager

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations.

CMO & Founder

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

sales

I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.

It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.

Marketo Engage screenshot: Contact Timeline in Adobe Marketo Engage 

Marketo Engage screenshot: Audience Feature in Adobe Marketo Engage

Marketo Engage screenshot: Progressive Profiling in Adobe Marketo Engage

Marketo Engage screenshot: Insights Dashboard in Adobe Marketo Engage

Marketo Engage screenshot: Sources in Adobe Marketo Engage

Marketo Engage screenshot: Metrics in Adobe Marketo Engage

Marketo Engage screenshot: Marketing Activities in Adobe Marketo Engage

Marketo Engage screenshot: Integrations in Adobe Marketo Engage

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

Zoho SalesIQ is an all-in-one customer engagement, live chat, and analytics platform to unify your marketing, sales, and customer support efforts. Increase your team's productivity seamlessly using powerful automation and chatbots to collect data and respond to queries.

Freshchat is a modern messaging software built for  customer support teams to talk and customers on the website, mobile app, or social

Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

Marketo Engage vs Drift Comparison (2026)

Marketo Engage

Drift

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives