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Drift

Live chat & in-app messaging for sales & marketing

Last updated: October 2024

Table of Contents

Drift - 2025 Pricing, Features, Reviews & Alternatives

What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.

When a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours.

Drift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Benefits of using Drift

Drift gives users insight into the page a visitor is on when their conversation starts, and when a visitor adds their email address, their name, location, social profile links, company and job information, and more are automatically made available to users.

Conversations can be transferred between agents, with typing indicators to show when another user is responding to the conversation.

If a visitor hasn’t seen a messaged within 15 minutes, Drift emails them the full conversation, with the ability to respond later.

Targeted messages can be sent out to different groups, based on URL, scroll percentage, or defined segments.

Announcements and NPS surveys can be sent out through in-app messages or email, and in-app messages can also be delivered by email if they have not been seen within a defined time period.

Starting from

No pricing info

Alternatives with better value for money

Drift’s pros and cons based on 199 verified reviews

To identify what users like and dislike about Drift, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 199 verified reviews

Effective lead capture

91% of reviewers feel positive about Drift's lead capture capabilities. Reviewers indicate that Drift allows them to capture leads efficiently through various features such as chatbots, real-time engagement, and seamless integration with CRM systems like HubSpot and Salesforce. Some users report that Drift helps them respond to leads at the moment of highest interest, increasing conversion rates. They appreciate the ability to personalize responses and automate lead qualification, which contributes to a steady pipeline of high-quality leads.

See related user reviews

“we've rolled it out for our SDRs to be able to capture leads and respond to any presales questions quickly. and the integration with Hubspot and salesforce makes it really easy to not only capture but also to personalise our response as a part of our overall marketing automation strategy.”

Yonatan Weic

Head of sales Northern Europe

“Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately.”

Sarah Hartley

System Administrator

Enhanced customer interaction

90% of reviewers feel positive about Drift's customer interaction features. Users think Drift facilitates immediate and personalized communication with website visitors, which enhances the overall customer experience. Some reviewers find the software easy to integrate and use, allowing them to quickly respond to customer queries and provide real-time support. They also appreciate the insights and analytics provided by Drift, which help them understand customer behavior and improve service quality. Many users say that Drift has significantly improved their ability to engage with customers and prospects.

See related user reviews

“This software has allowed us the ability to easily and rapidly respond to our clients queries.”

MELISSA KURTZ

Managing Engineer

“The ability to not only see who comes on my site, but be able to engage with them and respond immediately has been amazing.”

Daniel Im

Director of Church Multiplication

High Pricing Concerns

47% of reviewers feel negative about Drift's value for money/pricing. Some users report that Drift offers a valuable free version. They say the free plan includes basic but useful features. Reviewers appreciate the free trial. However, some reviewers feel that Drift's pricing is steep and find the cost of advanced features prohibitive.

See related user reviews

“Pricing can hurt your wallet if you need more powerful features you might consider the competitors as well.”

Vincent Botta

Data Scientist

“Drift is follows a premium pricing which might not make it suitable for Small businesses.”

Piyush Narayan Ray

Assistant Manager Marketing

Drift's key features

Most critical features, based on insights from Drift users:

Real-time Consumer-facing Chat

4.9

(10)

Reporting/Analytics

4.7

(3)

Lead Qualification

5.0

(3)

Chatbot

5.0

(2)

Customizable Forms

5.0

(1)

Lead Verification/Validation

5.0

(2)

All Drift features

Features rating:

4.3

(199)

Lead Segmentation

4.0

(1)

Live Chat

4.0

(1)

Lead Capture

5.0

(5)

For Sales/Marketing

5.0

(1)

Proactive Chat

4.3

(4)

Real-Time Notifications

5.0

(1)

Customizable Branding

5.0

(3)

Customer Support

1.0

(1)

Customer Experience Management

4.0

(1)

Confirmations/Reminders

4.8

(6)

Chat/Messaging

5.0

(4)

Surveys & Feedback

5.0

(1)

Autoresponders

5.0

(1)

Appointment Management

4.8

(4)

Automated Responses

4.0

(1)

Workflow Management

4.0

(1)

Transfers/Routing

4.0

(1)

Online Booking

4.8

(10)

Transcripts/Chat History

4.7

(10)

Mobile Access

4.4

(9)

Data Import/Export

4.5

(2)

Contact Database

5.0

(6)

Pre-Configured Bot

(0)

Predictive Analytics

(0)

Pipeline Reports

(0)

Personalization

(0)

Performance Metrics

(0)

Prioritization

(0)

Online Forms

(0)

Web Forms

(0)

One-to-One Messaging

(0)

Offline Form

(0)

Natural Language Search

(0)

Process/Workflow Automation

(0)

Web-based Deployment

(0)

Natural Language Processing

(0)

Multi-Language

(0)

Multi-Channel Marketing

(0)

Multi-Channel Data Collection

(0)

Multi-Channel Communication

(0)

Monitoring

(0)

Mobile Optimization

5.0

(1)

Mobile Alerts

(0)

Website Visitor Tracking

5.0

(2)

Meeting Management

(0)

Marketing Automation

3.5

(2)

Location-Based Marketing

(0)

List Management

4.0

(1)

WYSIWYG Editor

(0)

Template Management

(0)

Target Account Identification

(0)

Tagging

(0)

Third-Party Integrations

(0)

Survey/Poll Management

(0)

Support Ticket Management

(0)

Speech Synthesis

(0)

Speech Recognition

(0)

Source Tracking

(0)

SMS Messaging

(0)

Single Sign On

(0)

Segmentation

(0)

Search/Filter

(0)

Screen Sharing

(0)

Scheduling

(0)

Sales Activity Management

(0)

ROI Tracking

5.0

(1)

Reporting & Statistics

(0)

Reminders

(0)

Video Chat

(0)

Virtual Assistant

(0)

Visitor Tracking

(0)

Real-Time Monitoring

(0)

Real-Time Data

(0)

Real-time Conversations

(0)

Real-Time Analytics

(0)

Query Suggestions

4.0

(1)

Push Notifications

(0)

Prospecting Tools

(0)

Product Recommendations

(0)

A/B Testing

(0)

Campaign Personalization

(0)

Canned Responses

(0)

Chat Transcript

(0)

Code-free Development

5.0

(1)

Collaboration Tools

(0)

Contact Management

4.0

(1)

Content Management

(0)

Contextual Guidance

(0)

Contextual Targeting

(0)

Conversion Tracking

(0)

Customer Database

(0)

Customer Segmentation

(0)

Customer Service Analytics

(0)

Customizable CTAs

(0)

Customizable Fields

(0)

Customizable Reports

(0)

Access Controls/Permissions

(0)

Activity Dashboard

(0)

Activity Tracking

(0)

AI/Machine Learning

4.0

(1)

Alerts/Escalation

(0)

Alerts/Notifications

(0)

API

(0)

Appointment Scheduling

(0)

Audience Targeting

(0)

Augmented Analytics

(0)

Automated Routing

(0)

Automated Scheduling

(0)

Availability Management

(0)

Calendar Management

5.0

(1)

Calendar Sync

4.7

(6)

Campaign Management

3.0

(1)

Customizable Templates

(0)

For Developers

(0)

For Sales Teams/Organizations

(0)

Forms Management

(0)

Geotargeting

(0)

Group Messaging

(0)

Human Handover

(0)

Intent Recognition

(0)

Interaction Tracking

(0)

Knowledge Base Management

(0)

Landing Pages/Web Forms

5.0

(2)

Language Detection

(0)

Lead Distribution

1.0

(1)

Lead Generation

(0)

Lead Management

5.0

(1)

Lead Notifications

(0)

Lead Nurturing

(0)

Dashboard

(0)

Data Extraction

(0)

Data Synchronization

(0)

Data Visualization

(0)

Drip Campaigns

(0)

Dynamic Content

(0)

Email Automation

(0)

Email Campaign Management

5.0

(4)

Email Management

(0)

Email Marketing

3.0

(1)

Email Templates

(0)

Email Tracking

(0)

Engagement Tracking

(0)

Event Triggered Actions

(0)

Feedback Management

(0)

File Sharing

4.5

(2)

Drift awards

Conversational AI Platform

93/100

Predictive Lead Scoring

80/100

Chatbot

90/100

Drift alternatives

Drift

4.5

(199)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.1

Customer Support

4.4

Tidio

4.7

(465)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.5

Customer Support

4.6

Zoho Desk

4.5

(2.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.5

Value for Money

4.5

Customer Support

4.3

Brevo

4.6

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

Drift pricing

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

User opinions about Drift price and value

Value for money rating:

4.1

Of 36 reviews that provide robust commentary on Drift's price and value, 53% mention it in a positive light.

Some users report that Drift offers a valuable free version, which is appreciated for small projects and startups. They say the free plan includes basic but useful features, and some users find the API flexibility beneficial. Reviewers appreciate the free trial, which helps them understand the product's value. Some users indicate that the paid plans provide significant benefits and heavy-duty features, making the investment worthwhile. However, some reviewers feel that Drift's pricing is steep, especially for small businesses, and find the cost of advanced features prohibitive. They also mention that the pricing structure can be confusing and expensive compared to competitors.

Check .

To see what individual users think of Drift's cost and value, check out the review excerpts below.

“Free version of this tool provides very usable option for clients wanting to get into live chat support.”

Nick Murray

Director / Developer

“I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. ”

Ramon Hein

CEO

“The primary downside of using Drift is its cost. While the platform does offer a free trial and a few different pricing plans, the cost of using the full-featured version of Drift can be prohibitive for some businesses.”

Lokeshkumar Damival

CEO

Drift integrations (107)

Integrations rated by users

We looked through 199 user reviews, to identify which products are mentioned as Drift integrations, and what is the users perception.

Salesforce Sales Cloud

Integration rating: 4.5 (2)

Sisense

Integration rating: 5.0 (1)

Drift support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

24/7 (Live rep)

Knowledge Base

Email/Help Desk

Chat

Training options

Webinars

In Person

Documentation

Videos

Live Online

Drift reviews

Overall rating

4.5

199

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.46/10

Rating distribution

127

Pros

“The option to also use converstional pages is awesome and integrating those into ABM programs has been exciting.”

Verified reviewer

Anonymity request

“They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.”

John M.

Director

“We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.”

Guru S.

Co-Founder

Cons

“For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused.”

Darien C.

Associate Pastor

“Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT.”

Olivier M.

VP sales

“Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).”

Nick S.

CEO

Read all reviews

Drift FAQs

Q. What type of pricing plans does Drift offer?

Drift has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Drift?

Drift has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does Drift support?

Drift supports the following languages:
Danish, Spanish, Portuguese, Finnish, Italian, Korean, Polish, Japanese, Chinese (Simplified), Turkish, Swedish, Dutch, Hungarian, Russian, Thai, French, German, English, Norwegian (Bokmal)

Q. Does Drift support mobile devices?

Drift supports the following devices:
Android, iPhone

Q. Does Drift offer an API?

Yes, Drift has an API available for use.

Q. What other apps does Drift integrate with?

Drift integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Zapier, Helpjuice, Segment, Poptin, SalesLoft, WordPress, Help Scout, Stripe, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SendGrid, Slack, Microsoft 365, Demandbase One, Drip, Front, Privy, Google Calendar, Mailchimp, Marketo Engage, HubSpot CRM, Productboard, Shopify, Zendesk Suite

Q. What level of support does Drift offer?

Drift offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat