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Drift

4.5
(197)

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Live chat & in-app messaging for sales & marketing

(17)

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Drift Pricing, Features, Reviews and Alternatives

Drift FAQs

Q. What type of pricing plans does Drift offer?

Drift has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Drift?

Drift has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Drift support?

Drift supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish


Q. Does Drift support mobile devices?

Drift supports the following devices:
Android, iPhone


Q. Does Drift offer an API?

Yes, Drift has an API available for use.


Q. What other apps does Drift integrate with?

Drift integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Zapier, Helpjuice, Segment, Poptin, SalesLoft, WordPress, Help Scout, Stripe, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SendGrid, Slack, Microsoft 365, Demandbase One, Drip, Front, Privy, Google Calendar, Mailchimp, Marketo Engage, HubSpot CRM, Productboard, Shopify, Zendesk Suite


Q. What level of support does Drift offer?

Drift offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat

Drift product overview

What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.

Key benefits of using Drift

  • Drift gives users insight into the page a visitor is on when their conversation starts, and when a visitor adds their email address, their name, location, social profile links, company and job information, and more are automatically made available to users.

  • Conversations can be transferred between agents, with typing indicators to show when another user is responding to the conversation.

  • If a visitor hasn’t seen a messaged within 15 minutes, Drift emails them the full conversation, with the ability to respond later.

  • Targeted messages can be sent out to different groups, based on URL, scroll percentage, or defined segments.

  • Announcements and NPS surveys can be sent out through in-app messages or email, and in-app messages can also be delivered by email if they have not been seen within a defined time period.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Webinars
    In Person
    Documentation
    Videos
    Live Online

    Not sure about Drift? Compare it with a popular alternative

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    Why am I seeing this?

    Drift pricing information

    Value for money

    4.1

    /5

    197

    Starting from

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    Pricing options

    Free plan
    Subscription
    Free trial
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    Value for money contenders

    Drift features

    Functionality

    4.3

    /5

    197

    Total features

    153

    16 categories

    Most valued features by users

    Reporting/Analytics
    API
    Third-Party Integrations
    Activity Dashboard
    Chat/Messaging
    Customizable Branding
    Multi-Channel Communication
    Reporting & Statistics

    Functionality contenders

    Drift users reviews

    Overall Rating

    4.5

    /5

    197

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.45/10
    Rating distribution

    5

    4

    3

    2

    1

    125

    56

    9

    3

    4

    Pros
    The option to also use converstional pages is awesome and integrating those into ABM programs has been exciting.
    They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.
    We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.
    Cons
    For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused.
    Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT.
    Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

    Overall rating contenders

    MH
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    Mike H.

    Director of CS

    Computer Software, 51-200 employees

    Review source

    Overall Rating

    Prime tool for connecting with potential customers

    Reviewed 2 years ago

    Transcript

    Mike H.: Hi, my name is Mike. I'm a VP of customer success, and I give Drift a five out of five. For...

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    Dan V.

    Director, Demand Generation & Digital Marketing

    Computer Software, 51-200 employees

    Review source

    Overall Rating

    Great platform, pushy upsells

    Reviewed 3 years ago

    Transcript

    Dan M.: My name's Dan. I'm a director of marketing in the financial software industry and my rating for...

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    Ezra S.

    Religious Institutions, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    My leads increased

    Reviewed 5 years ago

    Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in growing our organization alot more.

    Pros

    I like that i can access new conversations not only form my desktop but smartphones so i can communicate a much a possible with website visitors. And also the option for someone to put in the email and name without asking

    Cons

    I do not like that the free version is limited as it pertains to automated messages. I guess thats similar for other chat apps.

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    Ramon H.

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    One of the most appealing, beautiful and expensive website chats on the market

    Reviewed 6 years ago

    - Providing a beautiful and direct contact option directly on my website - Direct targeting of specific customers groups with chat messages, emails and pop-ups -> Increasing the number of leads & sales

    Pros

    - The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly. - Advanced bot and automation capabilities based on tags and other attributes - Live view of prospects on your website with direct contact via web chat functionality - Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.

    Cons

    - Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just...

    OM
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    Olivier M.

    Information Technology and Services, 11-50 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Not a good way to do business

    Reviewed 4 years ago

    Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT. We have lost a couple of months because of them, and we are now going with another solution, which is 7x cheaper plus delivers most of the features, if not the fanciest ones.

    Pros

    The advanced features are interesting but they lack some of the basics

    Cons

    The main issue is not the software, but the way drift does business. I am taking the time to write this review because there should be consequences to a firm reputation when they are misleading people. 1. Drift refused any free trial and only accepted to provide a tech demo where we were told everything would be fine 2. After sign up, we got ZERO access to the implementation team, which service was...

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    Darien C.

    Religious Institutions, 11-50 employees

    Used other for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Drift is a high quality chat platform with a significant load time

    Reviewed 3 years ago

    Drift has a lot of great features, and although it can be confusing at first, it is well worth the effort. My only complaint (and the only reason I wouldn't use it at this time) would be the significant increase in load time on my websites, which caused me to look elsewhere for a better solution.

    Pros

    I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs

    Cons

    Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs. Perhaps...

    Vendor response

    Darien, Thanks very much for taking the time to share your experience with us. This feedback is really important to ensuring we can improve for our customers. I'd love the opportunity to introduce you to our produce team if you'd be open to chatting more. Feel free to contact me directly at jhogan@drift.com. All the best, Julie Hogan, VP - Customer Experience

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    Aaron J R.

    11-50 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Great way to add essential chat functionality to your website

    Reviewed 6 years ago

    Great way to provide value to visitors and be able to clearly communicate.

    Pros

    Drift is an easy way to bring chat to your site - especially when people are less and less willing to browse your site for answers and don't trust you'll ever respond to your "contact us" form. We've enjoyed using Drift and really like how seamlessly it integrates in with HubSpot.

    Cons

    The only complaint I have about drift is some of the functionality that's behind a paywall. I understand they need to make money, but some functionality that seems like a basic requirement to me is behind a paywall and eliminates itself from the conversation of some smaller businesses that don't always have someone able to answer immediately at all times. That being said, even Drift's paywall is easily justifiable for the benefit it provides.

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