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Marketo Engage vs Leadfeeder Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Leadfeeder identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

615

5

4

3

2

1

271

258

73

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.2

99

5

4

3

2

1

42

41

13

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

They also have a very friendly and competent customer service. In total, Leadfeeder are the best business partners my company has had as they have added exceptional value to my business.
See my previous comments: ease of use, reliability, database quality, rich functionality, nice & clean design.
Leadfeeder is a super interesting option for tracking actual leads that visit your website. They try to provide as much contact information as well as visit details which is helpful for actioning.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

I believe you can push hard now with all the hassle about the EU privacy panic.
Sometimes the information on the company is missing or does not concur with what I find on LinkedIn such as the number of employees.
Getting qualified sales leads has always been a challenge and a loss of time: you keep contacting people without having the idea whether or not they're interested in your service.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features101
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • B2B Lead Generation
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Goal Setting / Tracking
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • Opportunity Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Summary Reports
  • Tagging
  • Target Account Identification
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features73
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • B2B Lead Generation
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Goal Setting / Tracking
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • Opportunity Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Summary Reports
  • Tagging
  • Target Account Identification
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations471
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations21
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Leadfeeder logo

Leadfeeder

LeadFeeder Review

Reviewed 4 years ago

My team and me are able to track our prospects and how they engage with our websites.

Pros

Leedfeeder is one of the most useful lead generation tool for me at the moment, I can easily identify individuals and companies visiting my website and turn them into customers.

Cons

I wish to seem more sales-making features in future updates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Leadfeeder logo

Leadfeeder

Good!

Reviewed 3 years ago

It is great to know what exact pages people have been to and how I need to follow up with them.

Pros

So far, lead feeder has shown a major impact on how we track and engage who is present on our website and integrates well with other software.

Cons

Lead Feeder does not easily let you filter categories as much as I would like it to. It does have a lot of other great features though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Leadfeeder logo

Leadfeeder

Turn your anonymous website traffic into identifiable companies

Reviewed a year ago

Get more insight into your website visitors and pass along those qualified leads to your sales team. It also helps marketing out with understanding where your visitors are coming from and which content they engage with.

Pros

It's easy to install the script to your website to instantly start seeing who is visiting your site. While Google Analytics is great for quantifying your traffic, Leadfeeder adds more context to your data and shows you who is on your site. It's a great tool for lead generation since you can see how they came across your site, what pages they visited, and contacts within that company that you can reach out to.

Cons

The price is expensive. The pricing model is based upon the number of leads Leadfeeder finds for you, but not all of them are considered qualified leads.