Leadfeeder Pricing, Features, Reviews & Comparison of Alternatives


Generate B2B sales leads from website visitors

4.26/5 (76 reviews)

Leadfeeder overview

Leadfeeder is a cloud-based tool which identifies website visitors from Google Analytics data, and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes, and is priced based on the number of unique companies visiting the website.

Users are automatically notified by email when one of their target companies visits the site, enabling timely follow-ups. Leads are automatically scored, and the most promising are positioned at the top of the lead list, prioritizing users’ workloads. Leads can be filtered using a range of criteria, such as location, source, or browsing behavior, and segmented into feeds. Any companies which users are not interested in, can be hidden from Leadfeeder, and are removed from the monthly quota.

Leadfeeder integrates with a range of CRM (customer relationship management) systems, including Pipedrive, Salesforce, Zoho, and WebCRM, and automatically adds new visitors to the sales pipeline and updates lead records with a note anytime a lead revisits the website. Integration with MailChimp allows users to view the browsing behavior of email recipients, and LinkedIn connections let users identify their contacts at each company. Browsing behavior and visited pages are tracked automatically, and users can also view the search terms which originally led the company to their website.


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Value for money
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Business size



United States, Asia, Australia, Canada, Europe, Latin America, Middle-East and Africa

Supported languages

Leadfeeder screenshot: After leads are sent emails through MailChimp, users can view their subsequent browsing behavior in LeadfeederWhat is Leadfeeder?Leadfeeder screenshot: Visitors can be filtered and segmented into feeds based on their browsing behavior, or other criteriaLeadfeeder screenshot: Users are automatically notified by Leadfeeder when important leads visit the websiteLeadfeeder screenshot: Leadfeeder integrates with CRM systems, including Pipedrive, and automatically updates lead records when leads revisit the websiteLeadfeeder screenshot: Leadfeeder identifies companies and individuals from website visitors, and tracks their browsing behaviorLeadfeeder Starter Guide Tutorial

Leadfeeder reviews

Value for money
Ease of use
Customer support

We use Lead Feeder to track who is visiting our site and what pages they are looking at.

Used daily for 6-12 months
Reviewed 2018-03-07
Review Source: Capterra

Information that helps us determine if our marketing efforts are effective. We have been able to track site visitors through the entire sales process using the information from Lead Feeder.What I like most about Lead Feeder is how easy it is to see what pages site visitors are visiting the most. It also shows how long they are on the page. This information helps us determine if our content marketing strategies are working. We use the visitor information provided by Lead Feeder to determine if we are reaching the industries we most want to reach. It's also great that Lead Feeder provides some contact information for the visitors on our site. We have been able to make a few connects throughout the marketing process that have converted into sales.

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Thanks to Leadfeeder I am aware who visits my website, which pages and for how long.

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Capterra

Great insight about the kind of organisations and individuals who visit my website, and excellent feedback on the content of my website as they show which pages were visited and for how long. Leadfeeder shows me which pages on my website were visited, how long, plus the lead contact of the visitor. I am so pleased with this service as it gives me valuable feedback on my content and the kind of organisations and individuals who are interested in my products and services. I have done a lot of research on monitoring softwares before I came across Leadfeeder and was pleasant surprised that they are so much more advanced than similar other softwares. I strongly recommend Leadfeeder as the best monitoring software on the market. They also have a very friendly and competent customer service. In total, Leadfeeder are the best business partners my company has had as they have added exceptional value to my business.

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Jay Gross

Leader in Feeding important information!!!

Used daily for 1-2 years
Reviewed 2017-04-04
Review Source: Capterra

I have been using Leadfeeder for several months. The only negative I would have is though we know what company and what the IP Address is that the visitor uses, we have no pertinent information to contact an actual individual. However that being said. If Iam discussing business with a company and they are now on our website for an extended period of time, and I can see what pages they have visited, it gives me a great deal of information as to how serious my potential customer is about doing business. It also gives great information about my competitors who visit, and I can get a good feel for potential business in a particular vertical by viewing several companies who visit us in the same industry. I think the product is a valuable tool in my business arsenal. ease of use

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Henrik Dyring

Leadfeeder is a great tool for lead generation

Used daily for 1-2 years
Reviewed 2017-04-04
Review Source: Capterra

We are using Leadfeeder to see which potential customers are visiting our website. We are a B2B niche market company and we sell our products all over the world. It is really helpful to see what potential customers are visiting our website so we can direct our sales to highly potential leads. It is also nice to see who is visiting our website as a follow up on exhibitions, campaigns etc. We also like the overview per customer that Leadfeeder deliver, so we are able to see the full history of their visits to our website. Would of course love to see what person has visited our website, but maybe one day .....Simplicity, easy to install, full overview of history per customer

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Clive Roux

Non-profit experience

Used daily for 6-12 months
Reviewed 2017-04-04
Review Source: Capterra

IT is a pretty good product, but we don't make any money from it and because a lot of firms interact with us we are cut off about the 10th of the month already. There is absolutely no point in us paying more fro the service as we make no money from it, but I wish I could see all, not just 1/3 of the firms visiting us. Because the information is mainly firms i.e. Microsoft. There is absolutely no way to get to an individual. For that reason it is useless as a sales tool. So as a user experience/tracking tool it is bordering on too expensive. Most people coming to our website are looking for information, not really to buy something. BUT I appreciate Leadfeeder as a limited use tool.YOu can see who (firms) are coming to your site.

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Leadfeeder pricing

Starting from
Pricing options
Free trial
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30-day free trial, no credit card required.

Pricing is based on the number of unique company leads generated monthly.

200 unique companies: $59/month
400 unique companies: $99/month
1000 unique companies: $169/month
3000 unique companies: $299/month

Leadfeeder features

Automatic Notifications
CRM Integration
Collaboration Tools
Email Integration
Lead Capture
Lead Management
Reporting & Statistics
Search Functionality

Activity Dashboard (84 other apps)
Activity Tracking (56 other apps)
Contact Database (49 other apps)
Customizable Templates (43 other apps)
Data Import/Export (40 other apps)
Monitoring (45 other apps)
Real Time Data (54 other apps)
Sales Analytics (49 other apps)
Sales Reporting (53 other apps)
Sales Tracking (44 other apps)
Third Party Integration (73 other apps)

Additional information for Leadfeeder

Key features of Leadfeeder

  • Lead generation
  • Automatic reporting
  • CRM integration
  • Email marketing integration
  • Customizable lead filtering
  • Automatic lead scoring
  • Email notifications
  • Visitor identification
  • Browsing behavior tracking
  • Automatic lead sync with CRM
  • Lead revisit notifications
  • Historic data
  • Behavioral intelligence
  • Full browsing histories
  • Search functionality
  • LinkedIn connections
  • Collaboration tools
  • Search terms tracking
View All Features


Users are automatically sent email alerts when important leads visit the website, enabling timely follow-ups.

Native integrations with CRM systems allows the automatic updating of lead records when existing leads revisit the site, and the inclusion of new visitors to the sales pipeline.

Users can search for companies in Leadfeeder to see their full browsing history, including which search terms brought them to the site, and which pages they have visited.

Leads can be filtered and segmented into different feeds based on a range of criteria, such as form completions, or browsing behavior.

Leads are automatically scored by Leadfeeder, and the most promising leads are surfaced at the top of the lead list, prioritizing users’ workloads.