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MassTer Logo

Marketing mix modeling software

Table of Contents

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MassTer - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: September 2025

MassTer overview

What is MassTer?

MassTer is a marketing mix modeling and optimization platform that offers a comprehensive solution to maximize your marketing performance. With MassTer, you gain valuable insights into your key sales drivers, accurately measure Return on Investment (ROI), and discover the optimal way to allocate your marketing budget.

Starting price

12000flat rate /
per year

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MassTer’s user interface

Ease of use rating:

MassTer pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
3-4(11)
5(11)

What do users say about MassTer?

Product is intuitive for those familiar with marketing mix models and multivariate time series regression.

Select to learn more


Who uses MassTer?

Based on 22 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Marketing and Advertising
Automotive
Information Technology and Services
Internet
Others

Use cases

Marketing Analytics

MassTer's key features

Most critical features, based on insights from MassTer users:

ROI tracking
Performance metrics
Predictive analytics
Dashboard
Multi-Channel attribution

All MassTer features

Features rating:

Customer segmentation
Customizable fields
Customizable reports
Data import/export
Data source connectors
Data visualization
KPI monitoring
Multi-Campaign
Reporting & statistics
Search/Filter
Third-Party integrations

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MassTer pricing

Value for money rating:

Starting from

12000

Per year

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about MassTer price and value

Value for money rating:

To see what individual users think of MassTer's price and value, check out the review snippets below.

“The support was excellent: not only the one-to-one training at the start, but also during the project with Bechir going to great lengths to help us improve our models in time-pressured scenarios.”
CH

Corentin H.

Associate Consultant - Analytics

“Our work does not focus on running MMM analysis, so when these requests from clients come about it is great to have a tool that we know will help us provide great insights.”

Verified reviewer

Anonymity request

MassTer support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
FAQs/Forum

Training options

Live Online
Webinars
In Person
Documentation
Videos

MassTer FAQs

Q. Who are the typical users of MassTer?

MassTer has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does MassTer support?

MassTer supports the following languages:
English


Q. Does MassTer offer an API?

No, MassTer does not have an API available.


Q. What level of support does MassTer offer?

MassTer offers the following support options:
Chat, Email/Help Desk, FAQs/Forum

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