Later Influence - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Later Influence's campaign management capabilities. They report that the platform streamlines the entire process, from onboarding and briefing influencers to reviewing content and executing campaigns. Users highlight the ease of organizing multiple campaigns simultaneously, with automated workflows and stage-specific messaging. They find the user interface intuitive and appreciate the ability to see campaign progress at a glance. However, some users mention issues with email delivery and the lack of budget management capabilities. Of the 23 Later Influence users who gave detailed accounts of their use of Campaign Management, 96% rated this feature as important or highly important.

Reviewers indicate that Later Influence's influencer discovery capabilities are valuable for finding the right creators for their campaigns. They appreciate the ability to search by specific interests, keywords, demographics, and social channels. Users find the platform's influencer index helpful, though some mention difficulties with outdated location data and limited demographic options. They also note that the platform only includes opted-in users, which can be limiting. Despite these challenges, users report high-quality influencer matches and efficient onboarding processes. Of the 20 Later Influence users who gave detailed accounts of their use of Influencer Discovery, 95% rated this feature as important or highly important.

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“Mavrck has all opted in users, which was really important in selecting the product. Other similar products will scrape social channels for users. The discovery tool allows us to search by really specific interests, keywords, demographics, etc. which make it easy to select the perfect creators for a campaign.”

MB

Myles B.

Marketing Manager

“We are able to quickly find new influncers to work with through their platform. They have made discovering new partnership even easier over time with more search capabilties. ”

Sarah F.

Marketing Manager - New Products

Users report that Later Influence's content management capabilities make it easy to see and manage all campaign content in one place. They appreciate the ability to review, approve, and provide feedback on influencer content. However, some users mention issues with file compression during uploads and difficulties in managing duplicate drafts. They find the platform helpful for auditing content and ensuring it meets brand standards. Reviewers also highlight the ease of downloading and cataloging content. Of the 17 Later Influence users who gave detailed accounts of their use of Content Management, 88% rated this feature as important or highly important.

Reviewers feel that Later Influence's influencer relationship management capabilities help maintain strong connections with influencers. They appreciate the platform's messaging tools, which allow for clear and consistent communication. Users report that the platform makes it easy to keep track of influencer interactions and manage multiple relationships. They also value the support from the Later Influence team in handling communication and providing guidance. Some users mention room for improvement, but overall, they find the platform effective for relationship management. Of the 16 Later Influence users who gave detailed accounts of their use of Influencer Relationship Management, 88% rated this feature as important or highly important.