Yotpo Pricing, Features, Reviews & Comparison of Alternatives

Yotpo

Reviews & customer content marketing

4.51/5 (201 reviews)

Yotpo overview

What is Yotpo?

Yotpo helps brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.

Give customers a voice -- and a camera. Collect any type of customer content, or curate it from social. Get more reviews, photos, and Q&A with artificially intelligent requests that ensure questions are asked in the right way, at the right time, every time. Build trust and increase conversion by showcasing happy customers front and center. Combine reviews and photos with customizable display options that enhance the brand. Highlight customer content in marketing campaigns to stand out on search and social and reach relevant shoppers, wherever they discover your brand and products. Understand what customers think about the products and identify opportunities to improve customer experience, and gain insights to make better business decisions.

Partnerships with search and social platforms like Google, Facebook, and Instagram and integrations with HubSpot, Salesforce, and more mean businesses can improve results from all the channels they’re already using to grow. That’s why the fastest-growing commerce brands use Yotpo, from growing brands like Away Travel, Tile, and Esurance to established enterprises like Staples, GoPro, and Everlast.
www.yotpo.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 7 other markets, Europe, Germany, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Czech, Danish, Dutch, Finnish and 12 other languages, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish
Yotpo screenshot: Showcase your best reviews & rating on siteGreat Brands Are Built on Happy CustomersYotpo screenshot: Turn every purchase into a reviewYotpo screenshot: Generate different types of content and showcase on siteYotpo screenshot: Drive more shoppers to your siteYotpo screenshot: use analytics to measure & improve performanceYotpo screenshot: Optimized redemption experiencesYotpo screenshot: Build customer loyalty and maximize LTVYotpo screenshot: Comprehensive performance metricsYotpo screenshot: Acquire customers more efficientlyYotpo screenshot: Moderate & commentYotpo screenshot: Moderate & comment with ease

Yotpo reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.4
  4.4
  4.5
Travis Romine

Delivers reviews, easy to use!

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Capterra

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros
Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons
Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Abraham Buchinger

Great functionality but...

Used weekly for less than 6 months
Reviewed 2019-08-23
Review Source: Capterra

Onboarding experience was great. Like the personal touch everything gets.

Pros
I like that with Yotpo I own my reviews and I get much more control over design. When onboarding Yotpo provided a personal dev team to design my Review portal to make it match the feel and look of my store.

Cons
I was hoping that Yotpo will increase reviews and customer engagement however the case seems to be that less people are leaving reviews and engaging with the reviews and Q&A. I also don't like that the Q&A section doesn't have a search bar when the Q&A section is separate for the reviews tab. And finally the app is very expensive and especially if in getting less activity with the reviews and Q&A I don't know if the cost is worth it.

Response from Yotpo


Hi Abraham, thank you so much for leaving a review! We really appreciate your feedback and are constantly working on finding ways to improve our product and better serve our customers. We hear your frustration and have reached out to one of the team members on your account - they'll be getting in touch to work together on easing some of these concerns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Sarah Mason

Love this review software!

Used weekly for 6-12 months
Reviewed 2020-01-08
Review Source: Capterra

So far it’s been great. I’m collecting reviews daily on my products, engaging with customers all while improving credibility to potential customers.

Pros
So easy to set up and looks great on my product pages. It automatically sends out emails to customers who have purchased, saving me time.

Cons
Limit to emails each month with free version it includes only 50 emails. The back end is also a little clunky. It took some time to learn it, I’m still not using it to it’s full potential.

Response from Yotpo


Hi Sarah! Thank you so much for leaving a review, we really appreciate your feedback. Please know it is a huge part of how we continue to evolve - we are constantly working on more ways to make our platform as accessible as possible (in how it works intuitively and how it scales with growing businesses). Thanks again and happy to hear you're enjoying Yotpo!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gene Malkoff

YOTPO Really Works!

Used daily for 2+ years
Reviewed 2019-10-03
Review Source: Capterra

See Above.

Pros
The fact that it really works as advertised. The first 6 years we were in business we gathered some 200+ reviews for various products. In the last 4 years we have gathered nearly 3500 reviews for various products and the website. The reviews are presented in a professional manner on the website and the star ratings are featured in web searches.

Cons
I am not a web guru or coding guy. Some knowledge of these items is necessary for proper implementation of the software. I really appreciate the semi-annual checkups from the YOTPO service technicians. They are very helpful.

Response from Yotpo


Thanks so much for leaving a review! Happy to hear you're enjoying Yotpo & our customer support team is hitting the mark.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Albin O

Feels quite basic, but lacks functionallity

Used daily for 1-2 years
Reviewed 2019-11-21
Review Source: Capterra

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

Pros
A lot of automatic features, and the software takes care of most things.

Cons
1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are. Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued. 2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 4/10

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Yotpo pricing

Pricing options
Free
Free trial
 
Subscription
View Pricing Plans

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Yotpo features

API
Activity Dashboard
Content Management
Customizable Branding
Engagement Analytics
Multi-Channel Marketing
Social Media Integration

A/B Testing (187 other apps)
Automatic Notifications (186 other apps)
Campaign Analysis (262 other apps)
Campaign Management (305 other apps)
Campaign Segmentation (183 other apps)
Customizable Templates (263 other apps)
Data Import/Export (222 other apps)
Drag & Drop Interface (241 other apps)
Email Marketing Management (183 other apps)
Monitoring (234 other apps)
Real Time Analytics (213 other apps)
Reporting & Statistics (310 other apps)
Third Party Integration (297 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.


What is Yotpo?

More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.


Who is Yotpo For?

  • Experience level: All experience levels
  • Industry: Retail, Ecommerce
  • Business size: Small businesses, mid-size businesses, large enterprises
  • Departments/roles: Marketing
  • Example customers: Pura Vida, Sears, Staples

Main Features

Mail After Purchase

Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

On-Site Review Widgets

Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

Social Media Ads

Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

SEO Tools

Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.


Integrations

Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.


Pricing

Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.


Bottom Line

  • Comprehensive solutions to leverage user-generated content
  • Improves marketing and SEO
  • Request reviews manually or automatically using Yotpo’s MAP feature
  • Value can be tracked with analytics
  • Upselling tools increase the lifetime value of shoppers

Videos and tutorials

Additional information for Yotpo

Key features of Yotpo

  • Advanced Content Generation
  • Advanced Content Moderation
  • Advanced Customization
  • Advanced Platform Management
  • Community Q&A
  • Complete Omni-channel Programs
  • Consumer Insights
  • Custom Action Capability
  • Dedicated Success Manager
  • Detailed Program Analytics
  • Email Marketing Integrations
  • Enterprise Privacy & Security
  • Enterprise Privacy and Security
  • Facebook Integration
  • Fully Managed Implementation
  • Google Integration
  • Instagram Integration
  • Marketing Integrations
  • Multi Domains
  • Ntelligent Email Capture Tool
  • On-site Widgets
  • Optimized Referral Experiences
  • Rewards Campaigns
  • Robust Analytics
  • Tailored Program Deployment
  • Vip Tier Incentive Programs
  • Visual Marketing Suite
View All Features

Benefits

Generate more reviews/content than with any other solution with in-mail form and other tools.

Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

Display verified reviews at key points on your site to increase conversions.

Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.