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How does Yotpo compare with other Marketing apps?
Marketing app prices shown are $/month
Please note: For comparison purposes the price for Yotpo has been scaled monthly. Actual price is $/per year
Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.
Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.
More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.
Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.
Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.
Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.
Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.
Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.
Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.
You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.
Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.
Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.
Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.
Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.