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Yotpo

Yotpo, the leading eCommerce marketing platform.

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Yotpo Pricing, Features, Reviews and Alternatives

Yotpo product overview

What is Yotpo?

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.

Key benefits of using Yotpo

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    Knowledge Base
    Chat
    Email/Help Desk
    Phone Support
    FAQs/Forum

    Training options

    Documentation
    Live Online
    Webinars
    In Person

    Yotpo pricing information

    Value for money

    4.0

    /5

    304

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Yotpo features

    Functionality

    4.4

    /5

    304

    Total features

    72

    12 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Activity Dashboard
    Third Party Integrations
    Customizable Branding
    Content Management
    Engagement Tracking

    Functionality contenders

    Yotpo users reviews

    Overall Rating

    4.6

    /5

    304

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.37/10
    Rating distribution

    5

    4

    3

    2

    1

    209

    72

    15

    4

    4

    Pros
    Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.

    CM

    Chantell M.

    They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.

    JB

    Joe B.

    I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).

    JH

    Jeanette H.

    Cons
    Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.

    AO

    Albin O.

    I hate when companies don't put their pricing out there in the open and make you contact them for it.
    AvatarImg

    Reese D.

    WAY too expensive and our reviews are disorganized and all over our website.

    JF

    Jonathan F.

    Overall rating contenders

    Overall Rating

    Good platform

    Reviewed 2 years ago

    Transcript

    Monica K: Hi, I'm Monica. I'm a marketing executive in the food and beverage industry and I give Yotpo...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Delivers reviews, easy to use!

    Reviewed 5 years ago

    It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

    Pros

    Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

    Cons

    Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Goodbye Mailchimp! Hello Yotpo!

    Reviewed 2 years ago

    I'm very pleased. I'm also impressed with the staff. They've been super helpful and friendly.

    Pros

    I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day) .

    Cons

    Wish there were more options for email templates. Sometimes I don't have time to custom create a new look so if there were more options where I could just plug in my over verbiage and photos of products it would be super helpful.

    Vendor response

    Thank you for leaving a review! We really appreciate your feedback.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Reviews Sourced the Right Whey ~ AGN Roots

    Reviewed 2 months ago

    Yotpo creates the best review app for Shopify without question. I Love the, Subscribe & Save, Reviews Features, Integrations, and most of all, the various stars at all levels, including customer-facing services. I get emailed daily by competitors and always respond, "If you can do it better than YotPo - I'm in" I have yet to consider changing services and find that working with the technical talents of YoTpo has raised my expectations too high to be emailed a 2nd time by competitors in the Shopify integration space.

    Pros

    1. The people behind it the Apps 2. The technology software 3. The accreditation built over time

    Cons

    I wish the google integration was more affordable (The ability to see my product ratings on Google Search). To pay several hundred per month for that feature is a bummer; that's not a software glitch, that's more of a Google is ripping Yotpo Off glitch & Yotpo has to cover their costs - I am but a humble business who donates processed and thus wants ALL the features for less :)

    Vendor response

    Thank you so much for taking the time to leave this review, we really appreciate it. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan and features or any of our other plans, please feel free to reach out to our support team at any time.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    Feels quite basic, but lacks functionallity

    Reviewed 3 years ago

    We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

    Pros

    A lot of automatic features, and the software takes care of most things.

    Cons

    1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how...

    Vendor response

    Thank you for taking the time to leave this review. Firstly, we'd like to apologize for any inconvenience, we absolutely understand your frustration. We are constantly working on improving our product, and your feedback is incredibly valuable to our process. Please know that our support team is at your disposal and are ready to help you with any issues you might be experiencing. Again, we'd like to thank you for sharing your feedback with us, it is a critical part of our ongoing efforts to improve.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The best platform for collecting customer reviews

    Reviewed 22 days ago

    An excellent resource for reviews, questions, and weekly/monthly summaries. User-friendly and navigable. Early on, the company encountered a few issues, but they were swiftly resolved. It is beneficial to moderate online reviews and responds to meeting customers' needs. I recommend this e-commerce tool.

    Pros

    We have significantly increased the number of reviews with Yotpo. We have a lot of product reviews, not only for marketing but also for the benefit of our customers. They are currently used in advertising, social media, email marketing, and other areas. Due to the large number of SKUs, it was difficult to collect reviews for products other than our most popular. The most useful feature of Yotpo is...

    Cons

    I dislike that once I schedule a campaign with a specific segmentation, the segment's subscribers are locked in, and the campaign does not automatically refresh as the segment changes. This makes sending weekend campaigns difficult because I must wait until the night before to schedule the campaign and ensure that the segmentation is up to date. This also prevents me from sending emails in my preferred time zone.

    Yotpo FAQs and common questions

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:
    Pricing model: Free, Subscription
    Free Trial: Available


    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Yotpo support?

    Yotpo supports the following languages:
    Irish, Polish, Norwegian (Bokmal), Portuguese, Turkish, Japanese, Spanish, Finnish, German, Italian, French, English, Czech, Hungarian, Swedish, Dutch, Danish


    Q. Does Yotpo offer an API?

    Yes, Yotpo has an API available for use.


    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:
    SAP Marketing Cloud, Remarkety, HubSpot Marketing Hub, Shopify Plus, findify, Adobe Commerce, WooCommerce, Mavrck, Smile.io, Re:amaze, Refersion, Weglot, Zaius, Octane AI, Glew, ProveSource, Nosto, SAP Commerce Cloud, Emarsys, Searchspring, Bazaarvoice, Twitter, Sailthru, Trend, Klaviyo, LoyaltyLion, Antavo, Vend, Meta for Business, Fomo, Gorgias, Fresh Relevance, Omnisend, OrderGroove, Mailchimp, Instagram, Volusion, Beeketing, Zinrelo, AdRoll, Salesforce Platform, BigCommerce, Shopify, Zendesk


    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:
    24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

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