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Yotpo Logo

Yotpo, the leading eCommerce marketing platform.

Last updated: March 2025

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Yotpo - 2025 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2025

What is Yotpo?

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.

Benefits of using Yotpo

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.
  • Starting from

    368

    Per month

    Alternatives with better value for money

    Yotpo’s pros and cons based on 368 verified reviews

    To identify what users like and dislike about Yotpo, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

    To determine these pros and cons insights, we analyzed responses from 368 verified reviews

    Ease of setup and implementation

    96% of reviewers feel positive about the setup implementation of Yotpo. Users think the software is easy to install and configure, with many highlighting its quick setup process. Some users report that the intuitive design and helpful video tutorials make the implementation straightforward. Reviewers appreciate the support provided during setup, noting that the software functions well once configured and requires minimal maintenance.

    See related user reviews

    “They also have great CSM's that will help with setup and execution.”
    “I like the ease of set up and implementation across our platform.”

    Effective customer service and support

    91% of reviewers feel positive about Yotpo’s customer service. Users think the support team is professional, responsive, and helpful in addressing issues promptly. Some users report that the customer service enhances their confidence and trust in the product. Reviewers appreciate the various features that facilitate customer engagement, loyalty programs, and the ability to leverage customer feedback effectively.

    See related user reviews

    “We aspire to excellent customer service and satisfaction and TRust - And I think Yotpo helps give new potential customers confidence and certain degree of trust when first visiting what might be to them a completely unknown company. ”
    “Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is what stood out to me as I was vetting different partner options.”

    High Cost and Limited Access

    43% of reviewers feel negative about Yotpo's value for money/pricing. Users think the software can be expensive, especially for small businesses. Some reviewers feel the best features are locked behind expensive plans. They report frustration with the lack of pricing transparency and mandatory annual contracts.

    See related user reviews

    “To pay several hundred per month for that feature is a bummer; that's not a software glitch, that's more of a Google is ripping Yotpo Off glitch & Yotpo has to cover their costs - I am but a humble business who donates processed and thus wants ALL the features for less :) ”
    “They don't offer a trial period, so we can not try the product, but they ask you to pre pay one year of something that you don't know and aren't able to test.”

    Yotpo's key features

    Most critical features, based on insights from Yotpo users:

    Negative Feedback Management
    Review Request
    Dashboard
    Third-Party Integrations
    Review Monitoring
    Feedback Management

    All Yotpo features

    Features rating:

    Ratings/Reviews
    Referral Tracking
    Response Management
    Review Notification
    Scheduled Messaging
    Conversion Tracking
    Content Management
    SEO Management
    Message Personalization
    Mass Texting
    ROI Tracking
    Loyalty Program
    Activity Dashboard
    Visual Analytics
    Engagement Tracking
    Data Visualization
    Reporting/Analytics
    Performance Metrics
    Social Media Integration
    Widgets
    Trend Analysis
    Surveys & Feedback
    Rewards Management
    Customizable Branding
    Contact Management
    Campaign Management
    Communication Management
    Text Analysis
    Sentiment Analysis
    2-Way Messaging
    API
    Discussions/Forums
    Social Sharing
    Customer Segmentation
    Multi-Channel Campaigns
    Audience Targeting
    Text-to-Win
    Automated Responses
    Brand Guidelines
    Survey/Poll Management
    Social Promotion
    Social Media Monitoring
    Commenting/Notes
    Shortcodes
    Content Creation
    Customer History
    UGC Collection
    Digital Asset Management
    eCommerce Management
    Email Reminders
    Filtering
    Reminders
    For Customer Referrals
    Referral Templates
    Gamification
    Publish Scheduling
    Predictive Analytics
    Group Management
    Multi-Channel Marketing
    Multi-Channel Data Collection
    Moderation
    Mobile Coupons
    Loyalty Cards

    Yotpo awards

    Yotpo alternatives

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    Yotpo pricing

    Value for money rating:

    Starting from

    368

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Yotpo integrations (106)

    Integrations rated by users

    We looked through 368 user reviews, to identify which products are mentioned as Yotpo integrations, and what is the users perception.

    Shopify logo
    Shopify

    Integration rating: 4.9 (11)

    Shopify is our ecommerce tool, so the integration was very important because Yotpo reviews were a way to reassure our customers.

    JP

    Juliette Petit

    CEO

    Shopify Plus logo
    Shopify Plus

    Integration rating: 5.0 (2)

    It's the reason that we engaged with yotpo. Their entire suite tightly integrates with Shopify+ and does so with minimal headaches.

    AL

    Andrew Leon

    eCommerce Manager

    Klaviyo logo
    Klaviyo

    Integration rating: 3.7 (3)

    Gorgias logo
    Gorgias

    Integration rating: 5.0 (2)

    Google Ads logo
    Google Ads

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Weglot logo
    Weglot

    Integration rating: 5.0 (1)

    Omnisend logo
    Omnisend

    Integration rating: 3.0 (1)

    Fomo logo
    Fomo

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Yotpo support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    Knowledge Base
    Chat
    Email/Help Desk
    Phone Support
    FAQs/Forum

    Training options

    Documentation
    Live Online
    Webinars
    In Person

    Yotpo reviews

    Overall rating

    4.6

    /5

    368

    Positive reviews

    92

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.3/10
    Rating distribution

    5

    4

    3

    2

    1

    248

    89

    21

    5

    5

    Pros
    “Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.”
    “They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.”
    “I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).”
    Cons
    “Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.”
    “WAY too expensive and our reviews are disorganized and all over our website.”
    “It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.”

    Yotpo FAQs

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:
    Starting from: $368.00/month
    Pricing model: Subscription

    These products have better value for money


    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Yotpo support?

    Yotpo supports the following languages:
    Irish, Polish, Norwegian (Bokmal), Portuguese, Turkish, Japanese, Spanish, Finnish, German, Italian, French, English, Czech, Hungarian, Swedish, Dutch, Danish


    Q. Does Yotpo offer an API?

    Yes, Yotpo has an API available for use.


    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:
    SAP Marketing Cloud, Remarkety, HubSpot Marketing Hub, Shopify Plus, findify, Adobe Commerce, WooCommerce, Later Influence, Smile.io, DataGrail, Re:amaze, Refersion, Weglot, Octane AI, Glew, ProveSource, Nosto, MESA, SAP Commerce Cloud, Emarsys, Searchspring, Bazaarvoice, Twitter/X, Sailthru by Marigold, Trend, Postscript, Klaviyo, LoyaltyLion, Antavo, Meta for Business, Fomo, Gorgias, Fresh Relevance, Omnisend, OrderGroove, Mailchimp, ViralSweep, Instagram, Volusion, Beeketing, Zinrelo, AdRoll, Salesforce Platform, BigCommerce, Shopify, Zendesk Suite, Cordial


    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:
    24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

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