Yotpo Software Pricing & Features


Reviews & customer content marketing

4.51/5 (137 reviews)

Yotpo overview

Yotpo helps brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.

Give customers a voice -- and a camera. Collect any type of customer content, or curate it from social. Get more reviews, photos, and Q&A with artificially intelligent requests that ensure questions are asked in the right way, at the right time, every time. Build trust and increase conversion by showcasing happy customers front and center. Combine reviews and photos with customizable display options that enhance the brand. Highlight customer content in marketing campaigns to stand out on search and social and reach relevant shoppers, wherever they discover your brand and products. Understand what customers think about the products and identify opportunities to improve customer experience, and gain insights to make better business decisions.

Partnerships with search and social platforms like Google, Facebook, and Instagram and integrations with HubSpot, Salesforce, and more mean businesses can improve results from all the channels they’re already using to grow. That’s why the fastest-growing commerce brands use Yotpo, from growing brands like Away Travel, Tile, and Esurance to established enterprises like Staples, GoPro, and Everlast.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 other languages, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Yotpo screenshot: Yotpo's DashboardGreat Brands Are Built on Happy CustomersYotpo screenshot: Mail After PurchseYotpo screenshot: Social CurationYotpo screenshot: On-Site WidgetYotpo screenshot: Q&A Feature

Yotpo reviews

Value for money
Ease of use
Customer support
Yemin Kim

Best review app period.

Used daily for 1-2 years
Reviewed 2018-01-18
Review Source: Capterra

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive. Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

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Reviews & customer content marketing

Elise Snow-Kropla

Great Review Platform - Could Be Better

Used daily for 2+ years
Reviewed 2018-11-23
Review Source: Capterra

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account. In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

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Reviews & customer content marketing

aireen de peralta

A bit expensive

Used daily for 6-12 months
Reviewed 2017-03-07
Review Source: Capterra

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.- Sending out reviews w/ up-sell opportunities - Reporting capabilities - User interface to display reviews is nice on the website - Rich snippet feature for SEO

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Reviews & customer content marketing

Jorden Leib

Good Bad Great Good Great Amazing Bad and Great Again

Used daily for 1-2 years
Reviewed 2017-03-30
Review Source: Capterra

Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do exist. I think that for $ a month, I should be able to whitelabel with the Powerhouse plan, for some reason they think I shouldn't but I understand their need to market the product. I am continuing to work with the application and use it to the best of my ability. The title of this review reflects that the experience has been turbulent from bad to excellent but I am much happier knowing now that I have an actual dedicated account manager. The last manager was great, I just think he was falling behind probably due to Yotpo killing it and growing so quickly. I am excited to utilize the tool and see what we can get out of it. Thank you Yotpo for a Good, Great, Bad, Amazing, Bad, Great, Good Excellent product.Great Features, TPR and Social Ads

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Reviews & customer content marketing

Travis Romine

Delivers reviews, easy to use!

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Capterra

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

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Reviews & customer content marketing

Yotpo pricing

Pricing options
Free trial
View Pricing Plans

Please contact Yotpo for pricing information.

Pricing Comparison

How does Yotpo compare with other Marketing apps?

Subscription plan?


98% of apps offer a
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Free trial?


83% of apps have a
free trial

Free plan?


27% of apps have a
free plan

Pricing Comparison

Marketing app prices shown are $/month

Please note: For comparison purposes the price for Yotpo has been scaled monthly. Actual price is $/per year

Yotpo Pricing Reviews

  • Great Features, TPR and Social Ads
  • Free plan has lots of features that work well
  • Easy to use Affordable Easy & fast to implement
  • Very easy to use; affordable; good lead generator.
  • None I can think of.
  • Only good for high volume online retailers.
  • Not much; this is a solid value that we've enjoyed using.
  • Price for other plans seems a bit high for what it’s worth.
recommended this to a friend or a colleague

Yotpo features

Activity Dashboard
Content Management
Customizable Branding
Engagement Analytics
Multi-Channel Marketing
Social Media Integration
Social Network Marketing

A/B Testing (144 other apps)
Campaign Analysis (186 other apps)
Campaign Management (164 other apps)
Customizable Templates (186 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (194 other apps)
Monitoring (178 other apps)
Real Time Analytics (143 other apps)
Real Time Data (137 other apps)
Reporting & Statistics (196 other apps)
Tagging (145 other apps)
Third Party Integration (201 other apps)

Competitor Feature Comparison

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

GetApp Analysis

Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.

What is Yotpo?

More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.

Who is Yotpo for?

  • Experience level: All experience levels
  • Industry: Retail, Ecommerce
  • Business size: Small businesses, mid-size businesses, large enterprises
  • Departments/roles: Marketing
  • Example customers: Pura Vida, Sears, Staples

Main features

Mail After Purchase

Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

On-Site Review Widgets

Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

Social Media Ads

Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

SEO Tools

Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.


Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.


Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.

Bottom line

  • Comprehensive solutions to leverage user-generated content
  • Improves marketing and SEO
  • Request reviews manually or automatically using Yotpo’s MAP feature
  • Value can be tracked with analytics
  • Upselling tools increase the lifetime value of shoppers

Videos and tutorials

Additional information for Yotpo

Key features of Yotpo

  • Plug & Play
  • Support more than 25 languages
  • Support more than 15 eCommerce platforms
  • Tools to turn your reviews into SEO gold
  • Mail after purchase
  • Yotpo is completely social
  • Look and feel customiziation
  • Powerful moderation tools
  • Turn one-time shoppers into return customers
  • Dedicated support
  • Powerful analytics
  • Community Q&A
  • Commenting
  • Coupons
  • Ratings and reviews widget
  • Customer product images
  • Shoppable Instagram
  • Content generation powered by AI
  • Optimization actions
  • Performance metrics
  • Instagram curation
  • Widgets & emails customization
  • Review request emails
  • Multi-channel content generation


Generate more reviews/content than with any other solution with in-mail form and other tools.

Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

Display verified reviews at key points on your site to increase conversions.

Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.