Mention vs Talkwalker

Sprout Social

Meltwater

Bïrch

Onclusive Social

EXADS

Yarnit

Compare Mention and Talkwalker based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

YouScan

YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action.

Infegy Atlas

Infegy Atlas is a social media marketing and analytics software designed to help businesses manage clients, monitor competitors’ activities, and build brand reputation. The cloud-based platform allows marketing teams to manage keywords, convert leads into customers, and generate custom reports via a unified platform.


Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Real-time social listening software that lets you find and engage with anyone talking about your brand or keyword on social media.

Access Controls/Permissions

AI/Machine Learning

Audience Engagement

Audience Targeting

Automated Scheduling

Boolean Search

Brand Management

Brand Tracking

Competitive Analysis

Competitor Monitoring

Content Library

Customer Advocacy

Customer Experience Management

Customer Segmentation

Dashboard

Data Visualization

Email Alerts

Hashtag Tracking

Influencer Tracking

Keyword Filtering

Keyword Tracking

Media Monitoring

Monitoring

Multi-Channel Management

Performance Metrics

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Reporting & Statistics

Reputation Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Listening

Social Mentions Tracking

Social Performance Management

Trend Analysis

Some reviewers feel Mention offers good value for money, especially appreciating the free plan for small businesses. Some users report that higher-tier plans can become expensive, and reviewers indicate additional sources or features increase costs.

Value for money

Reviews for Mention come from a wide variety of industries, including marketing and advertising (13% of reviewers), internet (10%), and information technology and services (9%). The most frequent use case for Mention cited by reviewers is social listening tools (57% of reviewers).

Mention

Web-based

Linux

Windows

 Basic

Growth Marketing Manager

The customer support is good and very comprehensive. Since we want to adopt a medium/basic level monitoring tool, we decided to move forward with another one. If it is very important to listen to social and track branding, you can feel confident.

You can collaborate with the team easily, and automated queries make a difference if you want to go deeper.

Director of Marketing

As for pricing - really they can't be beat. If you are looking for a low cost, quality listening tool, then Mention is going to be a perfect fit for you.

I personally only use Mention for listening and have never dove deeply into any of the other features they offer.

freelance writer and blogger

It helps me understand the best topics to write about to gain maximum  social media traction and build a curiosity among the targeted audiences.

CX Manager 

The scope of channels you can "listen to" is pretty impressive, sometimes even too much with a lot of noise and things you don't really care about. If the filtering options can be better to get rid more easily of this noise, the rest of the tool is pretty easy to use and straightforward, especially when it comes to the additional functionalities that are analytics or social media management.

Way too much money for something we could pay an intern to do.

Product direction is obviously trying to take Mention to the next level with a broader usage of the social media management and analytics capacities, and while they are not there yet, it's still full of promise.

Marketing Manager

Still lacks world-class reporting and UI2. Limited API integration options

Mention helps me to narrow down my social listening to specific topic, brand or issue.

Mention is mostly useful as a PR watch and web listening tool, even if we can appreciate the fact that it's not only this.

Analytics are good but not that good, social media poster is okay but some other products do it better, and so on.

Digital Director

The software is on-spot, easy to use and accessible by the clients as well which spares us lots of reporting time.

Information Technology

It could have been more comprehensive and the interface more professional.

Field Manager

Mention has been a really great and effective tool that provided us with the much needed insights we required to help us expand into other complementary sectors and services.

The tool itself is easy to use and provides a wide range of features.

founder

Application Security Expert

It can accurately keep track of company mentions across different online channels and the interface is well organized.

Comparing Mention's results with other tools, it seems to sometimes fail to track some important mentions across social media.

Marketing Communications Manager

For quite a long time, I’ve been relying on Google alerts to help me scan the internet for any mentions of my brand.

Director of Product Management

Has limitations about some social networks.

It has a friendly interface and simple navigation.

It is easy to review email alerts, easy to use dashboards.

It has a great and easy to use dashboard.

Social Media Management

Pricing

Social Media and Brand Monitoring

Monitoring and Reporting

User Interface

Features

Alerts

Content and News Monitoring

Integrations

Mid-size Business

Large Enterprises

Small Business

Freelancers

Some reviewers feel Mention offers good value for money, especially appreciating the free plan for small businesses or those just starting out. They say the free version is useful, easy to get started with, and provides enough features to demonstrate the platform’s benefits. Some users report that advanced options and upgrades are available as needs grow, but indicate that higher-tier plans can become expensive. Reviewers indicate that the cost of including additional sources or unlocking certain features is a drawback, and some users think the premium plans are priced higher than comparable alternatives.

Vista Social

Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Publer

Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Audience Analytics

Benchmarking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Tracking

Click Tracking

Collaboration Tools

Content Discovery

Customer Engagement

Customer Journey Mapping

Customizable Reports

Dashboard Creation

Data Import/Export

Data Source Connectors

Engagement Tracking

Filtering

Impact Measurement

KPI Monitoring

@mentions

Mobile Alerts

Multi-Campaign

Multi-Channel Data Collection

Multi-Language

Natural Language Processing

Negative Feedback Management

Optical Character Recognition

Predictive Analytics

Real-Time Reporting

Reporting/Analytics

ROI Tracking

Social Advertising

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Third-Party Integration

Third-Party Integrations

Visual Analytics

Website Analytics

Widgets

Workflow Management

Talkwalker

Basic

Research Analyst

An extremely impressive, powerful, and easy to use piece of software that allows for granular analysis down to region, language, device, among others.

Can be a steep learning curve at first to use.

Digital Media Manager

Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression).

Digital Manager

Talkwalker is so easy to use and the way it presents insights i visually enticing as well, best of all it's Fast!

Mention vs Talkwalker Comparison (2026)

Mention

Talkwalker

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives