Most poor reviews come from disgruntled clients who proceed to trash the company. This is not a positive review, but to be fair there are some positive qualities about the application. For starters, do your homework and review all the options available. Turns out there are other companies with more robust platforms that offer more services for a lower price. Mention offers decent monitoring services for companies that don't have PR teams with the ability to focus on monitoring. You can set up alerts (up to a point, before getting charged again) and manage the results to attempt to get focused. Even so, there is a ton of noise that has to be filtered out. For the time you spend tooling around with the app you could actually set up other methods to get the same results. For us, Mention didn't quite offer all the value for the price and upsells. We restructured our PR to be smarter and narrow in on specific sources for each campaign - something our clients greatly appreciate. Attribution is easy to measure without using Mention, so it was obvious to us that we are paying a premium (over a quarterly premium and upsells) for a service that isn't doing much for us. That may not be the case for you, but when we opted to end our agreement, Mention's answer was basically "I don't care, pay me my money". Not a very good look and definitely prevents me from ever considering them again even if they upgraded their services in the future.
Pros
The solution offers online monitoring that includes news, social media, message boards, and forums. There is an added cost to include traditional news sources like TV & Radio, but the extra cost makes the overall package more expensive than other solutions on the market. The setup team was actually good, so the initial experience with the company was positive.
Cons
With exception of message boards and forums, you can reasonably achieve the same results using Google Alerts. For the cost and non-cancellable contract, you can actually fill in the gaps with just a little bit of leg work and some ingenuity. We ended up having to manually monitor review sites (like TripAdvisor), regardless of the promises made by Mention. That was pretty inconvenient. Additionally, we found quite a bit of chatter that wasn't being picked up by Mention. Eventually, we had to ask ourselves what's the point of paying so much money for the service. Mention doesn't break contracts, even if you're paying the premium for quarterly payments - which most ethical companies offer knowing that you may have to make a break. Their handling of that request leaves a lot to be desired.
Rating breakdown
Likelihood to recommend: 2/10
It helped monitor competitor mentions, my brand's mentions and most importantly it helped gauge how people felt about my brand, whether positive, negative or neutral.
Pros
I originally signed up for mention to measure the social sentiment of one of the brands I managed. My first choice was Hootsuite but the form wasn't loading so I decided to try Mention. Best decision I ever made!
After signing up and setting up keywords to measure, alerts and dashboards, I forgot about Mention because it wasn't giving me info on past activity, I got an email from Account Executive at Mention and we scheduled a 15 minutes call to walk me through mention and answer my questions. The call helped me understand how to use mention, It also explained why the social sentiment dashboard wasn't showing much info. Mention doesn't show past data only data from when the account is set up.
I liked the email alerts on competitors social media mentions, I wanted to know who was mentioning my competitors and why, and if they were journalists, I could use Hunter and Clearbit to get their emails so I could send them a pitch.
I think the pros of Mention are: Good support from the Mention team, simple interface that is easy to use and resources such as webinars to make the most of the software, email alerts on competitors mention on social media, blogs, forums etc. And of course the simple social sentiment dashboard.
Cons
The brand I used Mention on was a small brand with little activity, and most social media interactions were in the past after we ran a campaign. Which didn't help much because Mention only showed data collected after setting up. I wish I could get sentiment from past activity so I can measure how my brand was viewed then and now.
Rating breakdown
Likelihood to recommend: 8/10
Back in the day, we’d monitor news with Google Alerts which was obviously a terrible idea. Mention picks up stuff lightning fast and it’s incredibly affordable if you're on a budget and looking to get in to more serious media monitoring. I can’t recommend Mention enough as a user-friendly, cost-effective, thorough solution. It also offers more advanced options for when your budget or need increases.
Pros
It’s a cost-effective, in-depth monitoring solution.
Cons
I wish more features were available to base plans, even on an a la carte basis.
Rating breakdown
Likelihood to recommend: 10/10
I was an early adopter of Mention App and have seen it grow from strength to strength. Compared to high priced media monitoring from large companies on offer - it is often quicker, more precise and always covers the full social, online and offline news environment. I use it for my clients and highly recommend it.
Pros
Ease of use, quick set up and accurate results. In built-sentiment analysis is useful.
It's also helpful you can connect your social accounts to Mention and use the dashboard to respond to customer queries.
Cons
Not as evolved in the visualisation of data as competitors, but this isn't a big con because the data gathered is timely, precise and relevant (which other platforms struggle with). But would be great to see more options to display data.
Rating breakdown
Likelihood to recommend: 10/10
I like the way you can limit the amount of feedback by blocking those you know don't belong and adding key words and using key words to block. I've been using this product for about two years. I'm a one person PR shop so it really saves me time in searching for those commenting about our school.
Pros
I get notifications by email about people talking about the school. It covers all social media and all sources on the web. It's really great and easy to use.
Cons
It's pretty pricy for a school but they do have a free option that is what I use. They used to have a larger number of free mentions but now it's only 100 which isn't many. I reach my max by the end of the first week of the month. I wish they had an educational discount.
Rating breakdown
Likelihood to recommend: 10/10
Free trial available (no credit card required)
Basic: free
Solo: $29/month
Starter: $99/month
Company: Custom
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