Metadata vs ZoomInfo Sales

Seamless

Cognism

LinkedIn Sales Navigator

Terminus

charles

Demandbase One

Compare Metadata and ZoomInfo Sales based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

Marketo Engage

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Apollo.io

End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

Metadata is an account-based marketing (ABM) automation solution, which helps businesses streamline processes for managing promotion strategies. Its AI-based demand generation engine allows managers to improve digital content using A/B testing & data segmentation.

Activity Dashboard

AI/Machine Learning

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Segmentation

Contact Database

Customer Segmentation

Data Import/Export

Drag & Drop

Engagement Tracking

Landing Pages/Web Forms

Lead Capture

Lead Management

Lead Nurturing

Lead Segmentation

Lead Verification/Validation

Marketing Automation

Multi-Campaign

Multi-Channel Marketing

Pipeline Management

Pipeline Reports

Prospecting Tools

Reporting/Analytics

Reporting & Statistics

Target Account Identification

Third-Party Integrations

Metadata

Web-based

3950

Scale

Head of Growth

To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months.

Marketing Operations Specialist

I liked to integration into SFDC and how it optimizes ads based on your set needs.

Pricing

Integrations

Large Enterprises

Small Business

Mid-size Business

Dripify

Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

useArtemis

useArtemis is a B2B lead generation tool that helps business owners find contact information using LinkedIn and offers them a user-friendly built-in prospecting platform.


ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Activity Tracking

Alerts/Notifications

B2B Lead Generation

Behavior Tracking

Communication Management

Competitive Analysis

Contact Management

Content Marketing

Conversation Intelligence

Customer Activity Tracking

Customer Database

Customer Profiles

Dashboard

Data Integration

Data Visualization

Email Management

Email Tracking

Event Triggered Actions

For Sales Teams/Organizations

GDPR Compliance

Generative AI

Intent Data

Interaction Tracking

Lead Generation

Lead Notifications

Lead Qualification

Multi-Channel Attribution

Multi-Channel Communication

Predictive Analytics

Prioritization

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Updates

Recommendations

Reminders

Sales Automation

Sales Pipeline Management

Search/Filter

Trend Analysis

Visitor Tracking

Website Visitor Tracking

Workflow Management

By industry, ZoomInfo Sales reviewers are most commonly professionals in computer software (21%). The most frequent use case cited by reviewers is lead generation (78%).

Users and use cases

Some users report that ZoomInfo Sales offers good value for money due to business growth and data quality, and reviewers appreciate free trials. However, some reviewers feel pricing is confusing, expensive, and restrictive, especially for small businesses.

Value for money

The ZoomInfo Sales integrations most frequently cited by reviewers are: Salesforce Sales Cloud (a CRM product rated 4.8 out of 5 for its integration with ZoomInfo Sales) and HubSpot CRM (a CRM product, 4.8).

ZoomInfo Sales is a lead generation solution with key features that include data import/export, a contact database, lead capture, and more.

ZoomInfo Sales

iPad

iPhone

Android

Windows

Sales

 Marketing

 Talent

RevOps Manager

ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information

Senior Account Executive

I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.

Sr. Solutions Engineer

As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.

Sales Development Representative

It makes my daily activities a lot more efficient as I can gather contact details at the click of a button while still using other systems.

Sales Specialist

Our sales team relies heavily on it to generate cold leads; to do this, we collect accurate contact information, including company email, phone number, account details and any other relevant details related to projects within companies.

Business Relations

ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data.   And in those tools are hits and misses of all sorts.  

Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker.  

Head of Sales

We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country.

Access to contact info, company info and other data relevant to prospecting new customers.  

It will often list the contact that you need, their e-mail, and sometimes their cell number.  

Lead Generation Specialist

I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team.

Director

Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.

Solid platform with great data and insights on everything you need when you are prospecting your ICP'S.

VP, Marketing and Program Management

I've been a Zoominfo user in the last two companies I've been with. Although it's not the cheapest platform, it does a good job in finding the companies and contact I need.

Business Development Manager

I love that you can find out direct lines and email addresses from the people you need to contact as a sales representative.

Account manager

In general the tool offers good data sourcing for prospecting in markets like AMER.

I did like the access to cell phones, I did like the filters to build lists, I liked the functionality of import and export.  

Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure.

Partner Success Manager and Account Executive

The layout of the platform was a bit busy, making it sometimes difficult to find relevant information.

Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics.

Founder

Then sent our account to collections because they essentially sold us something they could not deliver yet wants us to still pay when we didn’t even use it after the 1.5 months.

Marketing Director

Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features.

Account Executive

Lot of contacts in there, good to find numbers, emails, leads to prospect into.

Thanks to the daily or weekly triggers, I don't have to spend too much time on reports, which is great. When it comes to account and contact data, ZoomInfo really shines.

It must be expensive because our management team sure likes to jam it down our throats every chance that they get.  

Analyst

Sometimes many details are missing while doing recon for any client like for brands there recent acquisition are not listed in Zoominfo.

I first used ZoomInfo Sales in 2018. Since then I have worked for three companies, and two of them bought it after I showed them what it could do.

Sometimes the activation subscription sends an email with all the necessary details, but other times, it just provides the same information again.

Senior SDR

As I use it to find correct data for prospecting or simply enriching existing contacts -helps understand the organizations hierarchy and look up targeted contacts in targeted roles.

Every time you ask for records from their database team, they drag their feet for weeks and weeks and weeks.  

ZoomInfo is currently helping the marketing and sales team solve business problems related to data and information.

Operations Manager

Also, the short time I used it, i got alot more bad email addresses than anticipated

Market Researcher

ZoomInfo Sales is the only place I know I can go and regularly get the phone numbers of the folks I'm trying to contact.

Further I told them I had my own list of buyers and didn’t just want arbitrary company hr buyers yet I received I guess any HR buyer.

It was easy to integrate with HubSpot and the contact filters are plentiful.

Moreover, the seamless import/export functionalities provided by the platform are a massive time-saving asset, seamlessly integrating with our existing CRM system.

I love how easy I can find the contact details for my active leads.

Great contact information & excellent for searching for prospects

Even at the reduced rate, the product failed to justify its cost.

The deal:  pay $xx,xxx, in advance, for yyy,yyy number of records.  

The initial person we spoke to is not there and the guy we met with said he had all recordings but didn’t acknowledge our issue and frustration within the very first week.

The conversation intelligence feature is the best with the sales automation.

Revenue Enablement Manager

The high cost of ZoomInfo can be prohibitive, especially for smaller teams.

For brands you can get all the acquisition and subsidiary list.

This feels less like a technology partner and more like a commercial trap.

This system is great for larger scale businesses that have sales teams.

Love the buyer intent tool, that shows if any companies are researching your software, and allows focusing on targeted outreach.

VP - Marketing

I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range.

Data Accuracy

Sales Teams

Contact Information

Sales Process

Lead Contact Information

Email and Phone Information

Prospecting

Targeting and Intent Data

Exporting Contacts

High and rigid pricing

So it end up paying this tool without use for another full year price, we negotiate for a long time, but no luck.

Head of Business Operations

ZoomInfo is very expensive compared to other options out there.

64% of reviewers feel negative about ZoomInfo’s pricing. Users think the platform is expensive, especially for small businesses or individual users, and often cite the annual subscription model as restrictive. Reviewers say the cost does not always align with the value received, particularly when data accuracy issues arise. Some users report frustration with confusing pricing structures and limited flexibility in payment plans. They indicate that the high price point can be a barrier to adoption and may prompt consideration of alternative solutions.

Metadata vs ZoomInfo Sales Comparison (2026)

Metadata

ZoomInfo Sales

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives