ZoomInfo Pricing, Features, Reviews & Alternatives

ZoomInfo

Lead generation and buyer intent data for B2B organizations

4.32/5 (121 reviews)

ZoomInfo overview

What is ZoomInfo?

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to inform sales and marketing teams. The solution is designed to help teams identify and prioritize prospect companies that signal intent via various channels. Intent insights are provided for online research activities, organizational changes, funding announcements, company mergers, technology adoptions, and more. ZoomInfo can integrate with Salesforce, Marketo, HubSpot, SugarCRM, and others.

Using intent data technology plus an in-house team of dedicated researchers, ZoomInfo keeps teams informed on critical prospect activity. Teams can set up automated alerts for specified organizations and new opportunities. The WebSights tool captures and reveals website and landing page visitors. Additionally, ZoomInfo's workflows feature allows teams to set rule-based triggers in order to save time. This feature ensures that customer activities are instantly followed by automated tasks within ZoomInfo and any applicable integrated systems. ZoomInfo also offers an InboxAI tool that integrates with email systems and collects data from communications with prospects/customers to provide additional insights.
www.zoominfo.com

Pricing

Pricing options
Free
Free trial
Value for money
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Devices

Business size

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ZoomInfo screenshot: ZoomInfo - company listZoomInfo + DiscoverOrg = The Ultimate Go To Market Operating SystemZoomInfo screenshot: ZoomInfo - company scoopsZoomInfo screenshot: ZoomInfo - company detailsZoomInfo screenshot: ZoomInfo - company org chartZoomInfo screenshot: ZoomInfo - rules and triggers

ZoomInfo user reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.3
  4.5
  4.0
Max S.

Zoominfo the Holy Grail For Sales

Used daily for less than 6 months
Reviewed 2021-02-12
Review Source: Capterra

My experience with Zoominfo has been amazing, I was able to find out when people are looking for our services and reach out to them to close some bussiness.

Pros
What is not a pro of this tool! it has everything!! I'm able to find all my contacts for a business and everything I need to know about them. Helping my closing right when talking to new clients.

Cons
There are no cons with this platform, this tool is amazing for sales teams to get more new clients, and able to see what they are looking to buy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Great data, easy to use and train teams to use, valuable tool for sales/marketing

Used daily for 2+ years
Reviewed 2019-05-09
Review Source: Capterra

I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros
The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons
There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alexis R.

Best tool for sales!

Used daily for 1-2 years
Reviewed 2021-05-26
Review Source: Capterra

Love it. I swear by this tool and rate it higher than its competitors.

Pros
I work in technology staffing sales and this tool has been the best for souring new and existing clients. Love that you can customize you search by title, location, company, location and filter it to get a very narrow list of leads. It usually has the most updated list of contacts so you can use that list to cross reference with what you have and it provides you direct phone numbers and email. Love that it gives both!

Cons
You have a max amount of names you can extract monthly onto an excel. Sometimes My search is vague and I get 100’s of names and don’t want to extract a list because it’ll take away from being to pull more data for other companies later in the month. The search tool continues to function but you just can’t extract the data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Julian L.

Easily the worst company I've ever done business with

Used weekly for 1-2 years
Reviewed 2020-09-10
Review Source: Capterra

TL;DR — This company does not care one iota about customer service. They do not care about you or your business. They don't care about maintaining a good relationship in the pit of a pandemic. And even when times are fine, they don't care about giving you what they said they'd give you. Here’s the experience * I spent three months telling the sales rep exactly what I needed. * Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it. * Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use. * After two days we realized something was very wrong. * They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do. * Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope... 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different. * We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed. * Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. These guys never called me, never sent an “in this together” email. In April, the pit of the pandemic, they just shot me over to collections. Wow.

Pros
The data quality is good and has improved over the past few years. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform. Whatever benefit they provide is so overwhelmingly overshadowed by their apathy and lethargy as a firm that I'm repeatedly reminded of interactions with corrupt functionary bureaucrats in failed states every time I deal with them. This may sound like hyperbole, but I assure you that it is not. I specialize in emerging markets and the only time I've ever seen behavior like I have at this company is in the most forgotten and ungoverned parts of the world — the places where if you don't like what they're serving, or if they didn't do what they promised, you can just go shove it or pay them more and hope that you finally get what you need... eventually.

Cons
We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so.

Response from ZoomInfo


Hi Julian,

I am very sorry to hear about the negative experience you had with us. This is absolutely in no way how we conduct ourselves with our customers. As always, we appreciate your feedback and are continuously looking to improve. If you could please email me at colbie.blaisdell@zoominfo.com I would love to chat more with you in hopes I can help resolve any issues you are currently having and figure out a way with you to avoid any miscommunication in the future.

Thank you,
Colbie Blaisdell, ZoomInfo Customer Marketing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Ashley D.

YOU NEED THIS!

Used daily for 2+ years
Reviewed 2021-02-25
Review Source: Capterra

We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out!

Pros
We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly.

Cons
I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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ZoomInfo pricing

Pricing options
Free
Free trial
View Pricing Plans

Please contact ZoomInfo directly for pricing details.

ZoomInfo features

API
Activity Dashboard
Alerts/Notifications
Contact Management
Data Import/Export
Reporting/Analytics
Search/Filter

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