Metadata Pricing, Features, Reviews & Comparison of Alternatives

Metadata

Account-based marketing automation solution for businesses

4.62/5 (13 reviews)

Metadata overview

What is Metadata?

Metadata is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns. The platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation.

Metadata enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type. The solution offers a host of features including multivariate testing, advertisement tracking via tags and pixels, lead enrichment, reporting, attribution, geofencing, and more. It lets marketers create lists of companies and contacts to target, as well as the ability to optimize lead conversion workflows using buyer intent data, user demographics, and firmographic data sources.

Metadata includes a centralized dashboard, which allows account managers to view active campaigns, ad spends, cost per opportunity, impressions, and marketing experiments. Plus, the campaign creator enables users to drag and drop various elements such as images, headlines, eBooks and whitepapers to run personalized advertisements across Facebook, LinkedIn, and other social platforms. It integrates with various third-party applications including Salesforce, HubSpot, Bombora and Marketo.
www.metadata.io

Pricing

Starting from
$1500/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Metadata screenshot: Metadata converted leads screenshotMetadata.io: 2 Minute Platform OverviewMetadata screenshot: Metadata customer profiles screenshotMetadata screenshot: Metadata custom audience search screenshotMetadata screenshot: Metadata integrations screenshotMetadata screenshot: Metadata reports screenshot

Metadata reviews

Excellent
8

Very good
5

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  4.5
  4.6
  4.9
Billy Attar

The best audience builder & social ad management platform on the market

Used daily for 6-12 months
Reviewed 2019-09-19
Review Source: Capterra

We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.

Pros
The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well.

Cons
Nothing yet, onboarding and running campaigns have been smooth.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Carlos Tobon

Great for account based advertising

Used daily for 6-12 months
Reviewed 2019-10-04
Review Source: Capterra

Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

Pros
They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment.

Cons
Creating and organizing campaigns is not as easy as other software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Michael Gin

Metadata connects seamlessly

Used monthly for 6-12 months
Reviewed 2019-09-20
Review Source: Capterra

Pros
Metadata easily connects to Salesforce... and, is up and running in a mere minutes.

Cons
The ad audiences were not granular enough... and, unspecific.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Brandon Redlingeer

Easiest way to execute and scale ABM

Used weekly for 1-2 years
Reviewed 2019-10-04
Review Source: Capterra

Pros
I like that I'm able to scale my digital marketing experiments to quickly determine what's working and what's not. We were able to spin up 72 experiments, narrow it down to the most effective 11, then optimize our ad spend with their machine learning, which ultimately accelerated our inbound marketing efforts both for net new names and our target accounts. I feel more confident that we're making data-informed decisions to optimize our marketing mix and build a reliable growth machine for our ABM. I'm really excited to launch more campaigns and try to target different audience segments and influence deals at different stages of the funnel. The onboarding experience was very smooth, and our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well organized and on top of her game.

Cons
I wish I could build more complex logic into the audience segmentation (like you can in Marketo). Even if you could use boolean search string, that would make the segmentation even more powerful. The second thing I'd like is to be able to match more leads to accounts. For example, if someone converts on a Facebook lead gen form, they could be using their personal email. It's every B2B marketer's dream to automatically enrich that data and match it to the right account. I know this is a lot to ask for in any platform, and I do love that Metadata does enrich data, but in a perfect world, we would be able to match everyone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Easy to use

Used daily for 2+ years
Reviewed 2018-05-15
Review Source: Capterra

Easy option to remove metadata with little training needed for employees.

Pros
It's very easy to use and scrubs your metadata off with a couple clicks. There is very little training needed so users are up and running quickly.

Cons
In a terminal server environment it doesn't seem to always work correctly. Especially if you are using Sharefile. This hasn't been resolved yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Metadata pricing

Starting from
$1500/month
Pricing options
Subscription
View Pricing Plans

Plans are based on quarterly subscriptions:

Basic
- Monthly Platform Cost - $1500
- Onboarding - $1500
- Ad Spend Limit - $7500

Growth
- Monthly Platform Cost - $3500
- Onboarding - $1500
- Ad Spend Limit - $20,000

Premium
- Monthly Platform Cost - $7500
- Onboarding - $1500
- Ad Spend Limit - $50,000

Metadata features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Drag & Drop Interface
Multi-Channel Marketing
Reporting & Statistics

Automatic Notifications (214 other apps)
Content Management (277 other apps)
Customizable Branding (284 other apps)
Customizable Templates (294 other apps)
Data Import/Export (264 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Monitoring (255 other apps)
Real Time Analytics (251 other apps)
Social Media Integration (320 other apps)
Third Party Integration (359 other apps)

Videos and tutorials

Additional information for Metadata

Key features of Metadata

  • Analytics/ROI Tracking
  • Contact Discovery
  • Contact Import/Export
  • Data Management
  • Engagement Monitoring
  • Landing Pages/Web Forms
  • Lead Database Integration
  • Lead Segmentation
  • Marketing Automation
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Target Account Identification
  • Visitor Identification
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