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Metadata

Account-based marketing automation solution for businesses

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Metadata Pricing, Features, Reviews and Alternatives

Metadata product overview

Price starts from

$

1500

/momonth

What is Metadata?

Metadata is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns. The platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
24/7 (Live rep)
Knowledge Base

Training options

Videos
In Person
Live Online

Metadata pricing information

Value for money

4.2

/5

22

Price starts from

$

1500

/momonth

Pricing options

Free plan
Subscription
Free trial
Pricing range

Metadata features

Functionality

4.3

/5

22
Total Features37 2 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Data Import/Export
Campaign Analytics
Engagement Tracking

Metadata users reviews

Overall rating

4.4

/5

22

Positive reviews

91%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.27/10
Rating distribution

5

4

3

2

1

12

8

1

0

1

Pros
I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience.

Andrew R.

Customer support is excellent. Reporting, optimization recommendations are solid.

AR

Anonymous Reviewer

I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues.

TW

Taylor W.

Cons
The budget and bidding section is a bit confusing, even after having worked in it this long.

AR

Anonymous Reviewer

I also find the audience tool to be very weak. Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform.

TW

Taylor W.

Difficult to access because file size it large.

BB

Bartholomew B.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The best audience builder & social ad management platform on the market

Reviewed 2 years ago

We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.

Pros

The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well.

Cons

Nothing yet, onboarding and running campaigns have been smooth.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Great for account based advertising

Reviewed 2 years ago

Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

Pros

They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment.

Cons

Creating and organizing campaigns is not as easy as other software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Brings in some quality leads but is lacking with Facebook capabilities

Reviewed a year ago

Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients.

Pros

The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata.

Cons

They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A must have for strategic distribution of content!

Reviewed a year ago

Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.

Pros

Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help....

Cons

To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Easiest way to execute and scale ABM

Reviewed 2 years ago
Pros

I like that I'm able to scale my digital marketing experiments to quickly determine what's working and what's not. We were able to spin up 72 experiments, narrow it down to the most effective 11, then optimize our ad spend with their machine learning, which ultimately accelerated our inbound marketing efforts both for net new names and our target accounts. I feel more confident that we're making data-informed...

Cons

I wish I could build more complex logic into the audience segmentation (like you can in Marketo). Even if you could use boolean search string, that would make the segmentation even more powerful. The second thing I'd like is to be able to match more leads to accounts. For example, if someone converts on a Facebook lead gen form, they could be using their personal email. It's every B2B marketer's dream to automatically enrich that data and match it to the right account. I know this is a lot to ask for in any platform, and I do love that Metadata does enrich data, but in a perfect world, we would be able to match everyone.

Metadata FAQs and common questions

Metadata has the following pricing plans:
Starting from: $1500.00/month
Pricing model: Subscription


Metadata has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Metadata supports the following languages:
English


Yes, Metadata has an API available for use.


Metadata integrates with the following applications:
Salesforce Marketing Cloud, LinkedIn, Facebook, Marketo Engage, HubSpot CRM


Metadata offers the following support options:
Phone Support, Email/Help Desk, 24/7 (Live rep), Knowledge Base

Common Metadata comparisons

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