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Oktopost vs Sprinklr Comparison

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Overview

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content...

Category Leaders

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

77

5

4

3

2

1

40

29

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.2

72

5

4

3

2

1

32

27

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.
Super friendly and easy to navigate. You don't have to be a digital master to know how to use it.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.
I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

Cons

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.
Limited publisher access can make things difficult with multiple business units etc.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.
Depending on the social network it is even more limited, as in the case of Linkedin.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features97
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Badge Management
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Support
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Management
  • Email Marketing
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • Filtering
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Image Library
  • Inbox Management
  • Influencer Tracking
  • Intent Recognition
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Attribution
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Publish Scheduling
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Workflow Management
  • Total features105
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Badge Management
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Support
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Management
  • Email Marketing
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • Filtering
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Image Library
  • Inbox Management
  • Influencer Tracking
  • Intent Recognition
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Attribution
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Publish Scheduling
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations22
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations60
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier