OptinMonster vs OptiMonk

MailerLite

Brandfolder

Sender

Kartra

Kaltura Video Platform

charles

Compare OptinMonster and OptiMonk based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Kartra is the all-in-one sales and marketing business platform for experienced creators, coaches, and experts to monetize their knowledge and services online. 

It includes every tool you need to create, market, and scale in one place–for one low price.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Sender is an email and SMS marketing platform that combines intuitive design tools with powerful automation capabilities. The service features a drag-and-drop email builder, pre-made templates, and advanced segmentation options for targeted campaigns. Businesses can implement multi-channel marketing strategies through integrated email and SMS automation workflows while benefiting from detailed analytics and seamless integration with popular e-commerce platforms.

OptinMonster is a cloud-based marketing automation & lead generation tool which offers A/B testing, campaign scheduling, Exit Intent technology, and more

A/B Testing

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Contact Database

Customer Segmentation

Customizable Forms

Drag & Drop

Email Marketing

Forms Management

Lead Capture

Lead Generation

Lead Segmentation

Marketing Automation

Prospecting Tools

Reporting & Statistics

Web Forms

OptinMonster

Web-based

Consultant

The company I used it for, really reaped its benefits. The experience was great, not just with the application itself but their service is wonderful.

Blogger

I actually really liked the software. Also must add that customer service is completely AMAZING!!! I am so happy they helped me.

Associate Director

They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Marketing Manager

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Owner

Whenever I had questions, there was always outstanding customer support. The software also offered easy integration with other products and my blog.

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own.

Minimal functionality and Bad Customer Support.

Course Building Technologist and Business Coach on the Education Team

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need.

Business Owner

We needed to build up our mailing list size and OptinMonster was effective and easy to integrate with Shopify.

Content & Community Manager

They lack official integration with SendGrid Marketing Campaigns.

Great for building email lists and nurture your leads.

Founder

Multiple formats in one tool - Lightbox popup, scroll bar, floating bar, sidebar form and much more. Add countdown timer with your forms (a great conversion tool built in).

Strategist

It is a highly useful tool to be able to retain customers who have exit intent, or for lead generation.

Head of Digital Marketing

There are some weird CSS features that they include (like a randomly named css class for each individual form) that can make duplication difficult.

Manager

Very easy to use and very complete in functionalities.

Society Curator

I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well.

The goal was to try and capture a few more leads from website visitors. The results aren't as good as we hoped, but there is some value with the tool.

Founder/Professional Copywriter

The program can generate more than one API code which made it confusing at one point, but we sorted it out.

OptinMonster screenshot: OptinMonster allows users to create and A/B test a range of custom opt-in forms

OptinMonster screenshot: Location-specific in-line and after-post forms can be added to blog posts and other content-heavy pages with OptinMonster

OptinMonster screenshot: OptinMonster's sidebar forms can be A/B tested to optimize their conversion rates

OptinMonster screenshot: Slide-ins or scroll boxes can also be created using OptinMonster

OptinMonster screenshot: OptinMonster also allows users to add floating bars to their site

OptinMonster screenshot: Fullscreen welcome gates, exit gates, and interstitial ads can be presented to visitors

OptinMonster screenshot: OptinMonster can also be used to create popups

OptinMonster screenshot: OptinMonster's Exit-Intent Technology automatically identifies when visitors are about to navigate away from the site and offers up targeted campaigns

OptinMonster screenshot: Links or images can be turned into 2-step opt-in processes with OptinMonster

OptinMonster screenshot: OptinMonster also offers a range of animated effects to catch visitors' attention

Freelancers

Large Enterprises

Mid Size Business

Small Business

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Kaltura provides the world’s first Open Source Online Video Platform. Use Kaltura’s flexible platform to enhance your websites, web services, and web platforms with advanced customized video, photo, and audio functionalities.


Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!

Abandoned Cart Saver

Account Based Marketing

Audience Targeting

Automated Responses

Behavior Tracking

Behavioral Targeting

Campaign Scheduling

Contextual Targeting

Conversion Tracking

Customizable Branding

Customizable Fields

Customizable Templates

Dashboard

Data Import/Export

Email Templates

Engagement Tracking

Event Triggered Actions

Experience Management

Geotargeting

Lead Management

Lead Notifications

Lead Nurturing

Lead Verification/Validation

Mass Texting

Mobile Retargeting

Multi-Campaign

Multi-Channel Marketing

Online Forms

Personalization

Recommendations

Reporting/Analytics

Sales Analytics

Scheduled Messaging

Social Marketing

Social Media Integration

Surveys & Feedback

Template Management

Third-Party Integrations

Visitor Tracking

Website Personalization

WYSIWYG Editor

OptiMonk

Digital Marketing Manager

One of the best popup and CRO tools available in the market. A lot of useful features, customization options, and awesome templates.

But what I like the most is that you can make money with Optimonk. There are lots of special features, that allow popups to be personalized and triggered at the best moment and place.

Director

There are so many configurations possible, that you can get a little overwhlemed, and lost in the menus and submenus.

Assistant Manager

My overall experience has been really good and would recommend to anyone wanting to try this for your website.

Head of Digital

Bad support for fonts and right-to-left languages, hard to design.

Smart form display: asking Messenger opt-in instead of forcing email sign ups when the user is logged into Messenger. That’s super useful especially on mobile devices.

There is no option to set the probability of the spinwheel.

Certain customisations are not possible straight forward and need a workaround where you end up losing some in-built features.

OptiMonk screenshot: High-performing popups in minutes. One platform, hundreds of use cases.

OptiMonk screenshot: Enhance your list-building efforts with popups crafted for maximum conversions. Capture essential zero-party data on product preferences and effortlessly sync it with your marketing automation system.

OptiMonk screenshot: Love a design? Use it across multiple use cases!

OptiMonk screenshot: Simply drag and drop to create amazing designs – no tech skills needed. Design elements once and reuse them endlessly.

OptiMonk screenshot: You can A/B test more than just copy or image changes by comparing various offers and campaigns. True revenue analytics reveal what truly drives sales.

OptinMonster vs OptiMonk Comparison (2026)

OptinMonster

OptiMonk

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives