Optmyzr vs Google Ads

Semrush

Opteo

AdRoll

Taboola

Marin Software

Microsoft Advertising

Compare Optmyzr and Google Ads based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

A/B Testing

Account Alerts

Activity Dashboard

Advertising Management

Bid Management

Budget Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Data Import/Export

Data Visualization

For PPC Campaigns

Geotargeting

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

Multi-Campaign

Performance Management

Performance Metrics

Real-Time Monitoring

Real-Time Updates

ROI Tracking

Scheduled/Automated Reports

Third-Party Integrations

Trend Analysis

Visual Analytics

Optmyzr

Web-based

Campaign manager

Can not say enough great things about this product. Ease of use, and layout are terrific.

VP, Digital Strategy

The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Program Manager

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.

ppc director

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Online Marketer

I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Owner Director

That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.

Digital Marketing Executive

I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too.

Consultant Trafic & E-commerce

Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

SEO Consultant & Founder

More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Digital Marketing Manager

It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it.

Performance Lead

Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.

Digital Marketing Team Manager

I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things.

Tech Lead - Advertising Operations

Too bad I can't program the automatic reception of a Google Sheet.

Digital Marketing Consultant - Pay per Click, Search Engine Optimisation & Web Analytics

I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool.

Owner

It's worth the price tag. I think it should be expensive considering all that it does for you.

This is the tool I use for my Google Ads reporting, it's very easy and quick to pull keywords lists in pdf or Excel sheet. Plus the option to receive it automatically by email helps a lot.

This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software.

Senior Paid Media Speciaist

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues.

Optmyzr screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Alerts/Notifications

Budget Control

Channel Management

Engagement Tracking

Lead Generation

Monitoring

Google Ads

Android

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

Optmyzr vs Google Ads Comparison (2026)

Optmyzr

Google Ads

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives