Optmyzr vs TrueClicks

Semrush

Adalysis

Opteo

Adzooma 

Marin Software

EXADS

Compare Optmyzr and TrueClicks based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

A/B Testing

Account Alerts

Activity Dashboard

Advertising Management

Bid Management

Budget Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Data Import/Export

Data Visualization

For PPC Campaigns

Geotargeting

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

Multi-Campaign

Performance Management

Performance Metrics

Real-Time Monitoring

Real-Time Updates

ROI Tracking

Scheduled/Automated Reports

Third-Party Integrations

Trend Analysis

Visual Analytics

Optmyzr

Web-based

Campaign manager

Can not say enough great things about this product. Ease of use, and layout are terrific.

VP, Digital Strategy

The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Program Manager

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.

ppc director

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Online Marketer

I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Owner Director

That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.

Digital Marketing Executive

I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too.

Consultant Trafic & E-commerce

Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

SEO Consultant & Founder

More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Digital Marketing Manager

It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it.

Performance Lead

Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.

Digital Marketing Team Manager

I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things.

Tech Lead - Advertising Operations

Too bad I can't program the automatic reception of a Google Sheet.

Digital Marketing Consultant - Pay per Click, Search Engine Optimisation & Web Analytics

I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool.

Owner

It's worth the price tag. I think it should be expensive considering all that it does for you.

This is the tool I use for my Google Ads reporting, it's very easy and quick to pull keywords lists in pdf or Excel sheet. Plus the option to receive it automatically by email helps a lot.

This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software.

Senior Paid Media Speciaist

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues.

Optmyzr screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

Adalysis is a PPC management solution designed to help marketers manage advertising campaigns on Google & Bing search engines. The platform comes with a customizable checks and alerts engine which scans campaigns for critical issues & monitors performance, providing optimization recommendations.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns.

Activity Tracking

Alerts/Notifications

Channel Management

Monitoring

Multi-Channel Marketing

Real-Time Data

Real-Time Reporting

Reporting & Statistics

TrueClicks

A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.

PPC Account Executive

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

SEA Consultant

Somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account. Response time of the tool is quite slow.

Paid Search Assistant

Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.

Digital Team Lead

The organization by team member is also unmatched and has improved our workflow ten-fold. One more thing we love about TrueClicks is the customer service.

PPC Account Manager

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Head of Search

Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration.

Performance Marketing Manager

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

SEA specialist

Doesn't include errors such as: broken keyword URL for landingspages.

I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

Truly the best customer service we have of any platform.

Head of Data & Analytics

TrueClicks is useful for agencies like ours. We use it for better quality control and budget monitoring over our client center while the team is working from home during the covid lockdown.

This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Optmyzr vs TrueClicks Comparison (2026)

Optmyzr

TrueClicks

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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