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Outbrain Direct Response (ODR) by Teads vs Kevel Comparison (2026)

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Outbrain Direct Response (ODR) by Teads logo

Outbrain Direct Response (ODR) by Teads

Kevel logo

Kevel

Overview

Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

Kevel (previously Adzerk) gives engineers and product managers the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

20

One-time payment

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

3.9

32

5

4

3

2

1

16

6

5

0

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

4.6

49

5

4

3

2

1

31

16

1

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

Pros

Not enoughreviews yet

Pros

“Overall, Kevel has helped us build out our advertising capabilities, and the customer service team has helped us learn and improve on how we serve our ads.”
CC

Carter C.

Customer Success Manager

“Overall, this platform has helped us achieve what we want with ads on our site and has made it super easy and has allowed for customization.”
AG

Aaron G.

DOO

“I love that this platform is super easy to use and allows us to manage and produce all of the customizations that we need in order to host ads on our sites for our partners.”
AG

Aaron G.

DOO

Cons

“They do fake clicks, there is no customer service I have not received a reply to a single message over the last month just automatic message replies.”
ZH

Zeke H.

Owner

Cons

“I do not really have any complaints about this software. If I had to say something, I would say that sometimes the interface sections, between the groups and flights, and actual ads themselves, can be difficult to find which ad is where, or what you are editing.”
AG

Aaron G.

DOO

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review5 years ago

Key features

  • Total features74
  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad Inventory Management
  • Ad Optimization
  • Advertising Management
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Banner Management
  • Behavioral Targeting
  • Bid Management
  • Billing & Invoicing
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Fraud Detection
  • Geotargeting
  • Goal Setting/Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Mobile Ad Serving
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Native Ad Serving
  • Newsletter/Email Ad Serving
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Rich Media Ad Serving
  • Search/Filter
  • Social Media Monitoring
  • Social Promotion
  • Status Tracking
  • URL Builder
  • Video Ad Serving
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features17
  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Ad Inventory Management
  • Ad Optimization
  • Advertising Management
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Banner Management
  • Behavioral Targeting
  • Bid Management
  • Billing & Invoicing
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Fraud Detection
  • Geotargeting
  • Goal Setting/Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Mobile Ad Serving
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Native Ad Serving
  • Newsletter/Email Ad Serving
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Rich Media Ad Serving
  • Search/Filter
  • Social Media Monitoring
  • Social Promotion
  • Status Tracking
  • URL Builder
  • Video Ad Serving
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrationsN/A
    • Total integrationsN/A