AdRoll ABM vs Apollo.io

Lusha

ZoomInfo Sales

RocketReach

Bïrch

charles

EXADS

Compare AdRoll ABM and Apollo.io based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Campaign Management

Campaign Personalization

Collaboration Tools

Contact Database

Contact Management

Customer Segmentation

Dashboard

Data Extraction

Data Import/Export

Data Synchronization

Engagement Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Qualification

Lead Segmentation

Lead Verification/Validation

Monitoring

Performance Management

Pipeline Management

Reporting & Statistics

Reporting/Analytics

Target Account Identification

Task Management

Visitor Tracking

Workflow Management

AdRoll ABM

Web-based

Business Executive

It combines easy and efficient lead generation with the ability to reach you to leads right away. I love how it filters all responses and only pass good ones to us.

Business Development Manager

I've been using Growlabs for 5 months now and my experience has been fantastic. It is helping me save hours every week.

US Operations Manager & Director of Technology

You reach a large audience with a fraction of the effort. This tool is a great cost effective solution to add to any sales organization.

Demand Generation Manager

This experience has been great, because we are confident that we are spending money targeting the right people.

General Manager

We were sold a very impressive demo by a competent sales person who answered all our questions very professionally.

VP Marketing

The product combines finding leads, engaging them and converting them. It works great and it's very easy to use.

Manager, Marketing Strategy, Investment, and Data Analyst

Great tool for building your sales funnel when you are in need of more leads or searching for additional contacts from the same company.

Director of Sales

Within a couple of weeks of using Growlabs, we saw a huge uptake in the number of qualified leads coming our ways. Really love the interface and how fast it is to get things started.

CEO and President 

Very poor - My sales team could't wait to get rid of the product and DO NOT GIVE THEM A CREDIT CARD.

It was a bit confusing at first how to add more leads and when emails will be sending out. Once we figured that out, we were set.

VP, Client Services

The only thing I struggled with at first was understanding the reports, but our account manager and customer service rep were quick to answer my questions.

AdRoll ABM screenshot: The RollWorks main dashboard gives users centralized access to campaign data

AdRoll ABM screenshot: Utilize reporting tools to gain measurable insight into accounts - down to the performance data for individual contacts at specific sales stage levels

AdRoll ABM screenshot: RollWorks integrates with leading CRM and marketing automation (MA) systems, providing users with the full-funnel visibility needed to perform precision-target marketing

AdRoll ABM screenshot: Target contacts within accounts based on any attribute defined in the connected CRM or MA systems

AdRoll ABM screenshot: Leverage customers' lead scores or opportunity stages to engage them with relevant messaging or dynamic ads

AdRoll ABM screenshot: Better understand the marketing impact along the entire customer journey with connectors that allow users to view RollWorks performance within their CRM and MA systems

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

RocketReach combines the best of email marketing with cutting-edge digital tools to deliver a powerful solution that increases engagement at scale.

End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Audience Targeting

Auto-Dialer

Automatic Call Distribution

Automatic Transcription

Autoresponders

B2B Lead Generation

Behavioral Analytics

Business Process Control

Calendar Management

Call List Management

Call Monitoring

Call Recording

Campaign Analytics

Campaign Segmentation

Communication Management

Competitive Analysis

Content Delivery

Content Management

Conversation Intelligence

Conversion Tracking

Correlation Analysis

Customer Database

Customer History

Customer Journey Mapping

Customer Profiles

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard Creation

Data Enrichment

Data Integration

Data Management

Data Visualization

Deal Management

Demographic/Firmographic Data

Dynamic Modeling

Email Management

Email Marketing

Email Templates

Email Tracking

Event Triggered Actions

For Sales Teams/Organizations

GDPR Compliance

Goal Management

Graphical Data Presentation

Intent Data

Interaction Tracking

Lead Nurturing

Meeting Management

Modeling & Simulation

Multi-Campaign

Multiple Data Sources

On-Demand Recording

Performance Metrics

Personalization

Pipeline Reports

Predictive Analytics

Prioritization

Process/Workflow Automation

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Recommendations

Reminders

Sales Onboarding & Training

Sales Reports

Sales Trend Analysis

Search/Filter

Apollo.io

Founder

Really good software if you are looking for leads, in my opinion, it's the best software of its kind.

Senior Data Analyst

The Apollo team's customer support was also something I truly appreciated. They attended to my needs with great care and were quite helpful.

Managing Partner

Apollo.io Contact Validity & Reliability has been Excellent - it supports various filters & social media integration (LinkedIn), which is essential when we cross-reference the contacts.

Director

Easy to use, great filters, fast, powerful. I loved the fact that you can insert personalised fields on emails.

Ease of use and integration. I am happy to use it daily as a great datamining tool.

Excellent platform, great support and advanced features and functionality.

Great product if you're looking for a better way to prospect leads with more granularity & find their emails.

Managing Director

Apollo is very easy to use and provides great information on my prospects.

B2B Marketing

However, after we purchased, I realized that even though they had that "company" when I needed it, a LOT of those companies didn't have any contacts at them so they were worthless to me.

Freelance Content Writer

Recently, my senior at work recommended me Apollo and I fell in love with it since day one.

I love the user interface and ease of use. I AM ABLE TO GET NEARLY 100's of leads every day.

Sales

I love this product and would highly recommend it to anyone with a small sales team and limited budget.

Account Manager

My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing.

No Zapier Integration, so was hard to try to sync up email prospecting in Apollo with the leads I had in my Close CRM without doing some manual work.

The customer service is amazing. Personally met with the [SENSITIVE CONTENT] but their hands-on approach is needed to perfect the system.

Marketing Manager

And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.

There is no telling when they could place another limit for 1000 or 100 without any prior notice to their current users.

Integration with some of our existing systems could be difficult. That might have been partially due to them being legacy systems.

Apollo.io screenshot: Find your precise target audience. Build lists in seconds with 65+ filters, such as contact title, job function, and location, or account industry, employee headcount, and revenue.

Apollo.io screenshot: Prospect wherever you work. Download the Apollo Chrome Extension for free, then use it on top of LinkedIn, Salesforce, Gmail, or any company website to get instant contact and account insights.

Apollo.io screenshot: Unlock bigger deals across entire companies. Multi-thread your opportunities by identifying all key stakeholders at an account, and use signals like intent data, website visitor tracking, and job changes to reach out when the time is right.

Apollo.io screenshot: Book more meetings with sequences. Leverage automation in your outreach so you can focus on what matters the most - building relationships. Create custom sequences with AI help, or use pre-built templates that include emails, calls, and more.

Apollo.io screenshot: Master email deliverability. Keeping your emails out of the spam folder can be tough. Apollo makes it easy to stay on top of deliverability with guided mailbox setups, DMARC and DKIM authentication checks, inbox ramp up, deliverability scores, and more.

Apollo.io screenshot: Reveal anonymous website visitors. The hottest leads are the ones actively viewing your website. With Apollo, you can see which companies and unique users are visiting your site, how often, and the pages they’re viewing.

Apollo.io screenshot: Find businesses actively researching your product or service. Powered by Bombora, Apollo’s third-party intent data measures prospects’ digital journeys across thousands of B2B websites—helping you understand exactly what’s top of mind for their business. 

Apollo.io screenshot: Prioritize best-fit leads with AI-generated lead scoring. Define your own criteria, weightings, and variables to create a lead scoring model that works best for your business.

Apollo.io screenshot: Stay focused on your call and drive next steps. Apollo AI transcribes, analyzes, and extracts valuable insights from your sales conversations so you can focus on what matters most - building relationships.

Apollo.io screenshot: Scale winning conversations with focused coaching. Analyze sales interactions to find and scale winning talk tracks. Apollo equips you with conversation analytics, scorecards, keyword trackers, and more to improve performance and boost win rates.

Apollo.io screenshot: Reach the full potential of your total addressable market. Uncover data gaps in your top personas and access your entire TAM effortlessly with Apollo’s Data Health Center.

Apollo.io screenshot: Maintain a CRM your team can trust. Keep contacts and accounts in your CRM up-to-date by enriching them with data from Apollo’s dynamic database. You can instantly enrich records or schedule enrichment jobs to update stale information with new data.

Apollo.io screenshot: Perform point-in-time CSV enrichment. Easily upload a CSV file to enrich contacts and accounts with Apollo’s living database, and manually review or edit the file before importing to any of your other systems.

AdRoll ABM vs Apollo.io Comparison (2026)

AdRoll ABM vs Apollo.io Comparison (2026)

AdRoll ABM

Apollo.io

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