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RollWorks

4.5
(26)

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B2B marketing growth and ABM platform

(2)

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RollWorks Pricing, Features, Reviews and Alternatives

RollWorks FAQs

Q. What type of pricing plans does RollWorks offer?

RollWorks has the following pricing plans:
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of RollWorks?

RollWorks has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does RollWorks support?

RollWorks supports the following languages:
English


Q. Does RollWorks offer an API?

Yes, RollWorks has an API available for use.


Q. What other apps does RollWorks integrate with?

RollWorks integrates with the following applications:
HubSpot Marketing Hub, Salesforce Sales Cloud, Marketo Engage


Q. What level of support does RollWorks offer?

RollWorks offers the following support options:
Email/Help Desk, Chat, 24/7 (Live rep), Phone Support

RollWorks product overview

What is RollWorks?

RollWorks, a division of AdRoll Group, is a cloud-based B2B marketing platform designed to help marketers increase revenue growth by establishing more meaningful customer relationships. The platform uncovers new contacts within target accounts, serves highly relevant ads, and optimizes results in real-time. RollWorks’ proprietary AI (artificial intelligence) technology helps to optimize budgeting, bidding, targeting, and ad delivery. Users can also integrate directly with their customer relationship management (CRM) and marketing automation (MA) tools to streamline marketing activity.

Key benefits of using RollWorks

  • RollWorks integrates with leading CRM and marketing automation (MA) systems and supports daily data synchronization, providing users with complete-funnel visibility as well as ensuring any CRM/MA changes made one day are reflected in all of the ads the next.

  • Users can define attributes in their CRM or MA systems to target contacts more successfully across channels, locations or devices.

  • RollWorks helps users exploit customer lead scores to produce dynamic ads capable of engaging customers with relevant messaging.

  • Users can streamline their marketing process by automating workflow tasks with RollWorks' APIs.

  • Reporting tools give users actionable insight into accounts and contacts, with the ability to drill-down into performance data for individual contacts at specific sales stage levels.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    24/7 (Live rep)
    Phone Support

    Training options

    Live Online
    Documentation
    Webinars

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    RollWorks pricing information

    Value for money

    4.5

    /5

    26

    Starting from

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    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    RollWorks features

    Functionality

    4.5

    /5

    26

    Total features

    28

    12 categories

    Most valued features by users

    Reporting/Analytics
    API
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Engagement Tracking
    Contact Management
    Campaign Personalization

    RollWorks users reviews

    Overall Rating

    4.5

    /5

    26

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.43/10
    Rating distribution

    5

    4

    3

    2

    1

    20

    4

    0

    0

    2

    Pros
    It combines easy and efficient lead generation with the ability to reach you to leads right away. I love how it filters all responses and only pass good ones to us.
    I've been using Growlabs for 5 months now and my experience has been fantastic. It is helping me save hours every week.
    We've been very pleased with the customer success team and the platform. Would recommend to anyone.
    Cons
    Very poor - My sales team could't wait to get rid of the product and DO NOT GIVE THEM A CREDIT CARD.
    It was a bit confusing at first how to add more leads and when emails will be sending out. Once we figured that out, we were set.
    The only thing I struggled with at first was understanding the reports, but our account manager and customer service rep were quick to answer my questions.
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    Jordan B.

    51-200 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    VERY Cool lead service. Within 20 minutes of setting it up, we had a leads engaged.

    Reviewed 6 years ago

    We do more with less. No person or team can accomplish what this does for any size organization.

    Pros

    In the 2-3 weeks I have been exposed to and using Growlabs have been great. It is such a cool platform and we are excited to be using it at Rebox. Within minutes of being on the phone with them I was hooked. The searches are easy to set up. Using their in house copywriter helped us get the whole process set up in less than a week. We had played around with a bunch of different search combinations....

    Cons

    The reporting is very simple but all of this is meant to work in the background. I also needed some changes on how we target our clients. They have taken the feedback and there is already a roadmap for those changes.

    AS
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    Andy S.

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Great leads for IT professionals

    Reviewed 7 years ago
    Pros

    Growlabs helped us find the right profiles to target in our industry... and it worked really well. The quality of the data is there! and that's the only thing that matters... Their interface is really nice and easy to use... but the most important aspect is their database. It's large and accurate and it converts!

    Cons

    It's not the cheapest option... We've tried several other cheaper competitors before, but the data wasn't there. Leads were inaccurate or would bounce. With Growlabs, our conversions have increased significantly and we're getting positive ROI.

    AR
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    Verified reviewer

    E-Learning, 51-200 employees

    Used weekly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Missold

    Reviewed 4 years ago

    Disorganized. Receiving lots of emails disconnected from the customer success team. Slow to set up. Product wasn't what was sold to us. Had to cancel.

    Pros

    We were sold a very impressive demo by a competent sales person who answered all our questions very professionally. After that it all went downhill as the quality of what we could buy vs what we were sold was a hugely out of whack. The company could not deliver what they said they could

    Cons

    The quality of the contacts was not what we were sold. Often bounced. Also filtering did not let us target as needed.

    SM
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    Sarah M.

    Marketing and Advertising, 11-50 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Powerful tool set. Excellent customer service. Great results!

    Reviewed 7 years ago
    Pros

    Growlabs is incredibly easy to learn and use. It includes just what we need in terms of functionality -not too much, not too little. It is quick to create and execute campaigns, track progress and manage response activity. It has significantly simplified and expedited our marketing and lead generation efforts, and we're seeing positive outcomes in just our first 3 weeks as users. Our pipeline is already filling with demo meeting requests and proposals. As a small marketing agency, our own work has historically come last. Growlabs has finally provided us a solution for lean, mean lead generation that fits us.

    Cons

    The only thing I struggled with at first was understanding the reports, but our account manager and customer service rep were quick to answer my questions. They are exceptionally responsive!

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    Ethan B.

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best in class lead generation software

    Reviewed 7 years ago

    Lead generation Filtering Email automation Inbox filtering

    Pros

    I use Growlabs everyday. I start my morning searching the database using filters and then putting leads into an email cadence. Then, I just wait for positive responses to show up in my Outlook. It's brilliant.

    Cons

    No cons were added to this review

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