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RollWorks

Account-based execution, made easy

Last updated: January 2025

Table of Contents

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RollWorks - 2025 Pricing, Features, Reviews & Alternatives

What is RollWorks?

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Account-Based Advertising

The RollWorks Account-Based Advertising solution leverages our best-in-class native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage your target audience through account-based display advertising. Our solution, built on over a decade of expertise in AI and ML, specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement

Account-Based Marketing

The RollWorks ABM solution, designed for revenue-focused marketers, seamlessly bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates seamless Go-To-Market execution and tight alignment of go-to-market teams, maximizing revenue efficiency. RollWorks simplifies ABM by focusing on what truly matters – deep buyer insights, actionable recommendations, precise targeting, and measurable impact. This approach streamlines the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential effectively.

Benefits of using RollWorks

RollWorks integrates with leading CRM and marketing automation (MA) systems and supports daily data synchronization, providing users with complete-funnel visibility as well as ensuring any CRM/MA changes made one day are reflected in all of the ads the next.

Users can define attributes in their CRM or MA systems to target contacts more successfully across channels, locations or devices.

RollWorks helps users exploit customer lead scores to produce dynamic ads capable of engaging customers with relevant messaging.

Users can streamline their marketing process by automating workflow tasks with RollWorks' APIs.

Reporting tools give users actionable insight into accounts and contacts, with the ability to drill-down into performance data for individual contacts at specific sales stage levels.

Starting from

No pricing info

Alternatives with better value for money

RollWorks's key features

Most critical features, based on insights from RollWorks users:

Lead Capture

4.7

(3)

Pipeline Management

4.0

(1)

Lead Qualification

4.5

(2)

Task Management

4.0

(1)

Lead Management

5.0

(1)

All RollWorks features

Features rating:

4.5

(28)

Reporting/Analytics

5.0

(1)

Data Extraction

4.0

(1)

Data Import/Export

4.5

(2)

Workflow Management

(0)

Visitor Tracking

(0)

Target Account Identification

5.0

(1)

Reporting & Statistics

(0)

Performance Management

(0)

Monitoring

(0)

Lead Verification/Validation

(0)

Lead Segmentation

(0)

Lead Notifications

(0)

Lead Distribution

(0)

Engagement Tracking

(0)

Data Synchronization

(0)

Dashboard

(0)

Customer Segmentation

(0)

Contact Management

(0)

Contact Database

(0)

Collaboration Tools

(0)

Campaign Personalization

(0)

Campaign Management

(0)

API

(0)

RollWorks alternatives

RollWorks

4.5

(28)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.6

Popl

4.7

(247)

visit website

Starting from

7.99

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.5

Customer Support

4.7

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Typeform

4.7

(906)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.2

Customer Support

4.4

RollWorks pricing

Value for money rating:

4.5

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

RollWorks integrations (7)

Top integrations

Salesforce Sales Cloud

HubSpot Marketing Hub

Company Surge Analytics

RollWorks support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

24/7 (Live rep)

Phone Support

Training options

Live Online

Documentation

Webinars

RollWorks reviews

Overall rating

4.5

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.3/10

Rating distribution

Pros

“It combines easy and efficient lead generation with the ability to reach you to leads right away. I love how it filters all responses and only pass good ones to us.”

Bob Q.

Business Executive

“I've been using Growlabs for 5 months now and my experience has been fantastic. It is helping me save hours every week.”

Thomas S.

Business Development Manager

“You reach a large audience with a fraction of the effort. This tool is a great cost effective solution to add to any sales organization.”

Jordan B.

US Operations Manager & Director of Technology

Cons

“Very poor - My sales team could't wait to get rid of the product and DO NOT GIVE THEM A CREDIT CARD.”

Chris C.

CEO and President

“It was a bit confusing at first how to add more leads and when emails will be sending out. Once we figured that out, we were set.”

Ben L.

CEO

“The only thing I struggled with at first was understanding the reports, but our account manager and customer service rep were quick to answer my questions.”

Sarah M.

VP, Client Services

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