Salesforce Marketing Cloud vs Blackbaud CRM

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HubSpot Marketing Hub

HubSpot CRM

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Compare Salesforce Marketing Cloud and Blackbaud CRM based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Ad Network Integration

AI Copilot

AI/Machine Learning

Alerts/Notifications

Analytics

Archiving & Retention

Asset Lifecycle Management

Audience Targeting

Audio File Management

Automated Publishing

Autoresponders

Behavioral Analytics

Behavior Tracking

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Canned Responses

CAN-SPAM Compliance

Categorization/Grouping

Channel Management

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Configurable Workflow

Contact Management

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Import/Export

Data Recovery

Data Security

Data Visualization

Document Classification

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Electronic Forms

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Management

Filtering

For iPad Devices

For Marketing and Advertising

Forms Management

For Startups

Full Text Search

Generative AI

Image Editing

Image Library

Inbox Management

Interaction Tracking

Keyword Filtering

KPI Monitoring

Landing Pages/Web Forms

Lead Capture

Reviewers indicate that Salesforce Marketing Cloud is expensive compared to alternatives, and some users report that high upfront and ongoing costs, unclear fees, and required expertise can be prohibitive. Some reviewers feel discounts help, but value depends on fully leveraging features.

Value for money

The Salesforce Marketing Cloud integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.7 out of 5 for its integration with Salesforce Marketing Cloud.

Integrations

Reviews for Salesforce Marketing Cloud come from a wide variety of industries, including computer software (10% of reviewers), marketing and advertising (9%), and information technology and services (7%). The most frequent use case for Salesforce Marketing Cloud cited by reviewers is email marketing (49% of reviewers).

Salesforce Marketing Cloud

Web-based

Android

iPhone

iPad

Starter Suite

 Marketing Cloud Growth Edition

 Marketing Cloud Advanced Edition

Shop Owner

Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.

It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.

Content Marketing Manager

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS.

Digital Marketing Manager

Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.

Connect Partner

It can become quite technical for some people resulting in creation of multiple duplicates and linking errors.

Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Direct Marketing Lead

You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies.

Senior sales rep

To me it has completely eliminated excel spreadsheets.

The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Sales Consultant

Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

CRM Lead

Great marketing automation tech for complex automation and detailed customer footprint tracking

Customer support

Navigating the system sometimes is a little difficult if you are not familiar with the system.

Sales Engineer

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members.

Solution Engineer

I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product

Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Sales Specialist

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Researcher

The high cost and no automatic way of importing multiple emails per contact

Senior Director Of Marketing

Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools.

multichannel marketing tool (email, SMS, mobile, ads, social)

Salesforce Marketing Cloud  improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Manager

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Lead Associate

There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Human Resources Generalist

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

VP - Marketing

Extensive features, and seamless integration with Salesforce CRM.

Program Manager

We are able to automate the process and make following up and answering the questions so much easier.

Founder and CEO

Able to look at analytics and properly guage information.

It has so many hidden benefits to it which helps you elevate your marketing potential.

This platform is an effective tool for shipping and logistics.

To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either.

We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Sales Marketing Specialits

Single most amazing CRM system available for email campaigns.

Marketing Director

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Computer Engineer

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

Being able to set up simple automation rules.

CRM Director

A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Sales Development Rep

I like how user-friendly it is and how I am able to create reports easily.

Product Designer

The experience so far on the platform has been outstanding. As the platform increased in the level of engagement, we needed to introduce the right market tools to the business and this is were salesforce comes in.

Salesforce Marketing Cloud isn't exactly cheap.

You may control automated email sending and collecting contact information for hot leads.

Email marketing specialist

The ability to test emails with different dev ops test files

Freelancer

Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others

digital marketer

Salesforce Marketing Cloud is an excellent marketing automation software that provides a comprehensive solution for managing and automating marketing campaigns across multiple channels.

Senior Account Executive 

Journey builder looks easy and very visual -Robust and comprehensive marketing automation features-Extensive integrations with other Salesforce products-Customizable dashboards and reporting for personalized insights-Multi-channel communication capabilities for seamless customer engagement

AVP Digital Marketing

Content Manager

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after.

Salesforce Marketing Cloud vs Blackbaud CRM Comparison (2026)

Salesforce Marketing Cloud

Blackbaud CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives