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Salesforce Marketing Cloud vs iPost Comparison (2026)

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Good recommendations?

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

iPost logo

iPost

Overview

Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns

The easiest, most flexible and dynamic marketing automation solution for your email and mobile needs.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

25

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

415

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

532

5

4

3

2

1

234

210

65

11

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
63%
would recommend this app

4.5

26

5

4

3

2

1

15

9

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

Pros

“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK

Christina K.

Manager

“We schedule and automate communications, deriving the audience from live Salesforce data.”
JC

Jeffrey C.

Enrollment Systems Administrator

“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD

Sumit D.

Digital Marketing Manager

Pros

“Also love how easy it is to duplicate emails and set up brand guidelines.”
Verified reviewer profile picture

Courtney C.

Digital Marketing Manager

“There are some limitations with iPost & some things are tough to understand (journeys in particular), but overall it's good value for the money and the customer service is excellent.”
MR

Mel R.

Marketing & Communications Specialist

“It helps accomplish the goals we need, the templates are easy to use and contacts are easy to manage. With some of the features under-utilized, I feel like iPost will suit our needs in the future as well.”
CC

Cleo C.

Product growth manager

Cons

“It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality.”
Verified reviewer profile picture

Taylor O.

Digital Marketing Manager

“The syncing with Salesforce Sales Cloud also leaves a lot to be desired.”
Verified reviewer profile picture

Taylor O.

Digital Marketing Manager

“This makes it hard to learn and greatly hampers ease of use for non-technical employees.”
Verified reviewer profile picture

Taylor O.

Digital Marketing Manager

Cons

“The system feels a bit clunky at times and often runs very slow.”
KM

Karen M.

Account Manager

  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features178
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Generative AI
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Omnichannel Outreach
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Page View
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features55
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Generative AI
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Omnichannel Outreach
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Page View
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations7
  • 250ok
  • Adobe Commerce
  • Adobe Workfront
  • Bazaarvoice
  • Campaign-Genius
  • Digioh
  • Email on Acid
  • Fresh Relevance
  • Instagram
  • LinkedIn for Business
  • Meta for Business
  • Movable Ink
  • Olapic
  • OptinMonster
  • Salesforce Sales Cloud
  • Shopify
  • Tableau
  • Twitter/X
  • Vidyard
  • WooCommerce
  • Zapier
  • Total integrations16
  • 250ok
  • Adobe Commerce
  • Adobe Workfront
  • Bazaarvoice
  • Campaign-Genius
  • Digioh
  • Email on Acid
  • Fresh Relevance
  • Instagram
  • LinkedIn for Business
  • Meta for Business
  • Movable Ink
  • Olapic
  • OptinMonster
  • Salesforce Sales Cloud
  • Shopify
  • Tableau
  • Twitter/X
  • Vidyard
  • WooCommerce
  • Zapier

Alternatives

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