Salesforce Marketing Cloud vs Iterable

Zoho CRM

HubSpot Marketing Hub

HubSpot CRM

Braze

Customer.io

charles

Compare Salesforce Marketing Cloud and Iterable based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Ad Network Integration

AI Copilot

AI/Machine Learning

Alerts/Notifications

Analytics

Archiving & Retention

Asset Lifecycle Management

Audience Targeting

Audio File Management

Automated Publishing

Autoresponders

Behavioral Analytics

Behavior Tracking

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Canned Responses

CAN-SPAM Compliance

Categorization/Grouping

Channel Management

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Configurable Workflow

Contact Management

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Import/Export

Data Recovery

Data Security

Data Visualization

Document Classification

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Electronic Forms

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Management

Filtering

For iPad Devices

For Marketing and Advertising

Forms Management

For Startups

Full Text Search

Generative AI

Image Editing

Image Library

Inbox Management

Interaction Tracking

Keyword Filtering

KPI Monitoring

Landing Pages/Web Forms

Lead Capture

Reviewers indicate that Salesforce Marketing Cloud is expensive compared to alternatives, and some users report that high upfront and ongoing costs, unclear fees, and required expertise can be prohibitive. Some reviewers feel discounts help, but value depends on fully leveraging features.

Value for money

The Salesforce Marketing Cloud integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.7 out of 5 for its integration with Salesforce Marketing Cloud.

Integrations

Reviews for Salesforce Marketing Cloud come from a wide variety of industries, including computer software (10% of reviewers), marketing and advertising (9%), and information technology and services (7%). The most frequent use case for Salesforce Marketing Cloud cited by reviewers is email marketing (49% of reviewers).

Salesforce Marketing Cloud

Web-based

Android

iPhone

iPad

Starter Suite

 Marketing Cloud Growth Edition

 Marketing Cloud Advanced Edition

Shop Owner

Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.

It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.

Content Marketing Manager

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS.

Digital Marketing Manager

Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.

Connect Partner

It can become quite technical for some people resulting in creation of multiple duplicates and linking errors.

Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Direct Marketing Lead

You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies.

Senior sales rep

To me it has completely eliminated excel spreadsheets.

The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Sales Consultant

Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

CRM Lead

Great marketing automation tech for complex automation and detailed customer footprint tracking

Customer support

Navigating the system sometimes is a little difficult if you are not familiar with the system.

Sales Engineer

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members.

Solution Engineer

I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product

Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Sales Specialist

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Researcher

The high cost and no automatic way of importing multiple emails per contact

Communication and Media Analyst

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly.

Senior Director Of Marketing

Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools.

multichannel marketing tool (email, SMS, mobile, ads, social)

Business Owner

I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.

Salesforce Marketing Cloud  improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Manager

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Lead Associate

There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Human Resources Generalist

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

VP - Marketing

Extensive features, and seamless integration with Salesforce CRM.

Program Manager

We are able to automate the process and make following up and answering the questions so much easier.

Founder and CEO

Able to look at analytics and properly guage information.

It has so many hidden benefits to it which helps you elevate your marketing potential.

This platform is an effective tool for shipping and logistics.

It is the basis for activity and project information linked to daily reporting information from customers and employees across the company.

To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either.

We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Sales Marketing Specialits

Single most amazing CRM system available for email campaigns.

Marketing Director

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Sales and Marketing Specialist

Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Computer Engineer

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

Being able to set up simple automation rules.

CRM Director

A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Sales Development Rep

I like how user-friendly it is and how I am able to create reports easily.

Product Designer

The experience so far on the platform has been outstanding. As the platform increased in the level of engagement, we needed to introduce the right market tools to the business and this is were salesforce comes in.

Salesforce Marketing Cloud isn't exactly cheap.

Barber

Price sometimes it can hard to pay those fees

You may control automated email sending and collecting contact information for hot leads.

Salesforce Marketing Cloud vs Iterable Comparison (2026)

Salesforce Marketing Cloud

Iterable

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives