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Salesforce Marketing Cloud vs OpenCRM Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
OpenCRM
5
187
4
88
3
18
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
Fully-featured cloud CRM software with everything you could ever need to help your business grow. A sophisticated permissions model keeps your data safe. Integrations are available from Lead acquisition through to Accounting integrations, with Workflow there to help you streamline your journey.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
4.6
294
5
4
3
2
1
187
88
18
1
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Christina K.
Manager
Simon M.
CRM Specialist
Sumit D.
Digital Marketing Manager
Pros
Mike U.
Sales Consultant
Shenelle S.
Customer Success Executive
Brigitte B.
Director
Cons
Clara C.
Marketing Operations Manager
Sarah F.
Marketing Technologist
Clara C.
Marketing Operations Manager
Cons
Connor H.
IT Technician
Shenelle S.
Customer Success Executive
Samantha R.
Operations Director
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review10 months ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Internal Chat Integration
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Template Management
- Territory Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features47
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Internal Chat Integration
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Template Management
- Territory Management
- Text Editing
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- Adobe Workfront
- ClicData
- Dashly
- Google Calendar
- Jotform
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Sage 50 Accounting
- Salesforce Sales Cloud
- Shopify
- Stripo.email
- Twitter/X
- Vidyard
- Xero
- Zapier
- Total integrations10
- Adobe Workfront
- ClicData
- Dashly
- Google Calendar
- Jotform
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Sage 50 Accounting
- Salesforce Sales Cloud
- Shopify
- Stripo.email
- Twitter/X
- Vidyard
- Xero
- Zapier
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