Salesforce Marketing Cloud vs Salesforce Marketing Cloud Account Engagement Comparison

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

We use SFMC for so many things, but email automations, journey builder, data extensions, content builder are just a few we use daily to make our processes easier. I can set up these items for emails that need to go out far in advance. It has revoluntionized our marketing.

No cons, we love Salesforce Marketing Cloud so much!

Salesforce Marketing Cloud is a good marketing automation cloud, Salesforce on boarding is very efficient

the solution is quite expensive, the reporting is a bit limited

- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.

There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!

Rather than using a standard marketing automation tool, we switched to Salesforce Marketing Cloud. Besides its powerful automation feature, it is also tightly integrated with Salesforce CRM. Sending personalized marketing campaigns is breeze with Salesforce Marketing Cloud.

To segment the data, Working knowledge of SQL is required. Integration of GTM and API's is heavily reliant on tech team.

Salesforce Marketing Cloud est un logiciel qui à toute les capacités qu'il faut pour une meilleure publicité par e-mail. C'est un bon logiciel.

Salesforce Marketing Cloud est un logiciel qui n'est pas difficile d'accès. Il n'est très coûteuse aussi.

C'est très bon logiciel de Marketing automatique qui gère rapidement facile à utiliser

Salesforce Marketing Cloud C'est très bon logiciel magnifique je là d'or c'est simple et rapide à utiliser.

Data extensions and their flexibility. Do you want to create a list of subscribers from a landing page? Want to upload an email list from an external source? Want to create a catalog of your ecommerce products and call those in on a Cloudpage? Data extensions solve it all.

Layout clarity and user experience. It has gotten better, but integral functionality is still hidden in different buckets so that it's hard to find from the SFMC homepage.

What do I like most about this software? EVERYTHING! The platform allows you to manage multiple things in an organized and clear manner. Highly recommended for developing marketing plans, achieving marketing goals, and managing teams.

It will require some sort of training, whether through your company or from training courses online to fully understand how everything works. It’s possible to learn on your own, however you will definitely catch useful things in a training course.

Salesforce MArketing Cloud it's one of the best softwares for Marketing automation on enterprise companies, it as a lot of features and it's salesforce!

it can be very complicater when starting to use and the ux could be better

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses....

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its comprehensive email marketing capabilities. The platform offers a range of features, including email templates, A/B testing, and email automation, that can help businesses create and execute effective email marketing campaigns.Robust analytics and reporting capabilities. The platform offers a range of reporting tools, including real-time dashboards and customizable reports, that can help businesses track the performance of their marketing campaigns and make data-driven decisions.

The level of complexity involved in setting up and using the platform. This may require some technical expertise and training for users, which can be a challenge for some businesses.

Interface and templates are the best in the business

A bit pricey but worth it

ExactTarget via integration with SalesForce is extremely simple and the results have been more than what we expected. I recommend this tool highly.

No cons were added to this review

Can't say I particularly liked anything about Salesforce marketing cloud other than the fact it somewhat integrates with an existing Salesforce instance.

Unfortunately, the product is a solution that really only makes sense if you have an existing dependency on Salesforce. In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. The product is very complicated when compared to competitors that cost less and offer more seamless functionality. We ended up switching to another product because the product had a huge learning curve and required work around to perform pretty basic tasks. There are 4-6 steps to accomplish what other products do in half the steps.

Salesforce Marketing Cloud is an excellent marketing automation software that provides a comprehensive solution for managing and automating marketing campaigns across multiple channels. Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing efforts. I highly recommend Salesforce Marketing Cloud to any digital marketer looking for powerful marketing automation software.

No cons from the side. I just love every feature out there.

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

I do not have any dislike for this platform.

Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns.

The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more.

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

sometimes for new user it is difficult to manage and it takes time to apply the filters

Salesforce Marketing Cloud has a lot of very useful features from tiggers, to custom drip campaigns.

Honestly you almost need to take a course to learn how to use their software, because there is so much to it. Also I wish their UI didn't look so old school.

No pros were added to this review

No cons were added to this review

The customization SalesForce Marketing cloud offers is incredible. The features and capabilities are second to none.

The cost is a problem, especially considered the unseen cost of contracting 3rd party developers to help you get the most out of the product.

easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.

Some users find that the platform is overly complex and requires a steep learning curve

Salesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels

There is nothing to complain about this software as it is one of the best tools in the industry at the moment

I love how much better our emails have been since we started using Salesforce Marketing Cloud. It really provided an answer to our marketing needs.

Sometimes there are too many ways to do the same thing, which makes things difficult and complicated.

Salesforce Marketing cloud est un logiciel très efficace pour la vente

Salesforce Marketing cloud est un logiciel incontournable du sein de mon entreprise

Pardot is a robust marketing tool and its integration with the sales cloud functionality of Salesforce make this the best Marketing Automation tool for companies using Salesforce CRM.

The functionality is not quite as robust as Marketo or Eloqua. While its improving all the time make sure to vet out that it has the features you need.

Pardot and Salesforce Sales Cloud work really well together and it seems like Salesforce is starting to invest more resources into the product which mean more added features like those in Marketing Cloud.

It's definitely behind in terms of feature set. The campaign flows are pretty basic and there's not much ability to customize or AB test email flows.

Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools. It helps you segment and target your audience effectively. Can-Spam compliance features to ensure that all emails adhere to legal requirements. Access control and permission features to manage user roles and permissions. Collaboration tools to help teams work together more effectively.Integration with other Salesforce products for seamless data exchange and cross-functional visibility.

This platform reuires training or expertise to fully utilise its features.

The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients.

In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience.

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.