Sugar Market vs HubSpot Marketing Hub

Mailchimp

Zoho CRM

ActiveCampaign

Act-On

charles

EXADS

Compare Sugar Market and HubSpot Marketing Hub based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Sugar Market (formerly Salesfusion) is a leading provider of marketing automation software that is designed for B2B companies who are committed to driving more revenue by aligning marketing and sales.

A/B Testing

Activity Tracking

Autoresponders

Campaign Management

CAN-SPAM Compliance

Candidate Management

Channel Management

Contact Database

Contact Management

Conversion Tracking

Customer Surveys

Customizable CTAs

Customizable Fields

Data Import/Export

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Marketing

Event Triggered Actions

Generative AI

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Marketing Automation

Marketing Calendar

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multivariate Testing

Performance Metrics

Personalization

Pipeline Management

Prospecting Tools

Reporting/Analytics

ROI Tracking

Sales Analytics

Search Marketing

Segmentation

Self Service Portal

Social Marketing

Social Media Integration

Template Management

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Sugar Market

Linux

Web-based

Windows

Marketing Coordinator

Great product and wonderful customer support team...their Salesfusion University class is amazing.

VP Marketing

I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy.

Sales and Marketing Director

Fairly easy to navigate, good e-mail builder, good page-builder, very responsive support. Oh, and very good interface with Salesforce - easy to use custom fields.

Marketing Communications Specialist (Corrugators and Corrugated Finishing Equipment)

Overall, my experience has been very positive. We get great analytics out of this program, and great customer support.

Senior Web Developer

Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level.

Interactive Marketing Manager

For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered.

Sales Engineer

The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion.

Marketing Automation Specialist

The most recent updates to the email builder are fantastic for someone like me, that knows what needs to be included and has definite opinions on how it should look, but doesn't know HTML.

Business Development Manager

Fairly easy to use, amazing customer service and support, natively integrates with Saleslogix/Infor CRM, frequently updated, very powerful automation software.

Integrates great with our CRM. Great lead tracking system to give insights of where the leads are coming from.

0 just launched and is awesome. Their other modules are great too.

Very good marketing automation tool with great customer support.

The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

Marketing Executive

It's a fairly easy platform to use and does have a lot of useful features, including the event forms and email nurture that I find useful.

Marketing Analyst 

Horrible customer support and frequent malfunctions.

I have experienced occasional slowness and trouble uploading images and distribution lists.

Marketing Manager

We reduced our marketing costs without losing any features our previous software had.

Marketing

Learning it was difficult. It's a very vast software.

Sugar Market screenshot: Sugar Market journey tracking

Sugar Market screenshot: Sugar Market campaign management

Sugar Market screenshot: Sugar Market prospect profile

Sugar Market screenshot: Sugar Market performance analytics

Large Enterprises

Mid Size Business

Non Profit

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Activity Dashboard

Alerts/Notifications

Audit Management

Automated Publishing

Calendar Management

Campaign Analytics

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Chatbot

Click Tracking

Collaboration Tools

Competitive Analysis

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Customer Database

Customer Segmentation

Customizable Forms

Customizable Templates

Customization

Dashboard

Drag & Drop

Email Management

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

File Sharing

Filtering

Form Builder

Forms Creation & Design

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Lead Distribution

Link Management

Live Chat

Marketing Management

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Post Management

Post Scheduling

Predictive Analytics

Real Time Editing

Reporting & Statistics

Responsive Web Design

Role-Based Permissions

Search/Filter

SEO Management

Social Advertising

Social Media Monitoring

Social Performance Management

HubSpot Marketing Hub

Digital Marketing Director

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.

Owner and Operator

HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

Marketing and Sales Director 

Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Assoc. Professor

It is a basic organizer and it helps you to design perfect plans for your marketing strategy. By using this tool I saved time and increased the power of my marketing plans.

Arquiteta e vendedora 

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.

Finance Manager

I love the flexible nature that comes with the usage of  this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.

A very strong customer support which is responsive  in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.

This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.

OTR/L

It is my favorite CRM that I have tried. The free version is really nice and user friendly and there are more features when you upgrade.

Regional Account Executive

The software has great reports and makes it easy to understand how and where you are driving leads to your business. The platform also has a very slick interface so it's easy to navigate.

Full Stack Software Developer

I found their API really nice to work with as I had to ping pong data from our own CMS back and forth to HubSpot. Their support developer team was a great help as well.

SVP Operations

Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.

Freelancer

It offers a great array of tools that are build on a solid core Platform has a fair cost with exceptional support and community.

Growth Marketing Manager

Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Manager

3 days is enough to learn and understand how it's work. The value for money is good and features are great too.

Ease of use, optimal automation performances, the program is robust. It positively meets the needs of the company.

Sugar Market vs HubSpot Marketing Hub Comparison (2026)

Sugar Market

HubSpot Marketing Hub

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives